What Is The Meaning Of Pipeline in Sales and Marketing? #bigcitymarketinggroup

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What Is The Meaning Of Pipeline in Sales and Marketing? #bigcitymarketinggroup

There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers, where your main revenue comes from.

Your marketing and sales pipeline refers to the stages that your sales rep goes through to convert a lead into a customer. It is separate from the sales funnel such that the pipeline sums up all the customer sales funnels. It is a visualization of where things really are, in terms of sales, and what’s being done at each stage.

The sales pipeline is typically made up of the following stages:

  • Lead generation
  • Lead nurturing
  • Lead qualification as marketing-qualified or sales-qualified
  • Deal closing
  • Post-sale

In a way, your sales pipeline represents the health of your sales life cycles. Are you dealing with a clogged system, wherein the average sales cycle takes too long? Do you lose a lot of leads as they go through the pipeline? At which stages of your pipeline does the process stall?

A thorough examination of your sales pipeline can reveal areas in your sales and marketing that need improvement. Thus, it is important to regularly draft pipeline reports that show deal quantity and value per stage. This is data that’s crucial if you want to better pipeline management.

Sales Pipeline VS. Sales Funnel

Your sales funnel captures your buyer’s journey. It represents the actions they take that move them from awareness to making a purchase.

The funnel has helped determine steps that you need to take in order to improve your content marketing, follow-ups and such, at its different stages. Knowing where your prospects are, can allow you to provide them with information and the push that they need to move further down the funnel and eventually towards a purchase.

The sales pipeline, on the other hand, maps the actions taken by sales reps. It is the sales cycle from the rep’s point of view. To them, it is not about moving from awareness to conversion. To them, it is about getting the leads, qualifying them and eventually closing the deal.

The overlap lies in the leads. Are the actions at each stage of the pipeline effective enough to move the majority of the leads down the sales funnel and through the pipeline?

Market research company, Forrester found that 99% of leads never gets converted as customers. If you observe this in your sales pipeline, then it’s time to take a closer look and tweak where necessary.

Why Focus on Pipeline Marketing

Until recently, when the power of CRM and data put a lot of guesswork on the wayside, lead generation was the metric that determined your sales pipeline’s success. If you have a lot of leads, then you can potentially close a lot of deals.

We know that this is actually not true. There are several stages within your pipeline that need attention too as these might be the weak links that cause lead leakage. We should no longer focus on quantity because quality is more important.

Pipeline marketing connects sales and marketing to information. It considers all outreach channels and marketing campaigns. Solid data becomes the basis of decisions and goals.

Pipeline marketing employs strategies that you may already be familiar with: inbound marketing, content marketing, lead nurturing and growth hacking. Each of these factor into the individual sales funnels of your lead. In the same way, they are used at the different stages of the sales pipeline.

What Does a Healthy Sales Pipeline Look Like?

There are 4 key metrics that determine a healthy pipeline:

  • Number of deals in the pipelines
  • Average size of deals
  • Average percentage of closed deals
  • Average time for closing deals

Assess these metrics against your current production capacity, competitor metrics, and goals. See if there are stages where movement is stalled. Examine this against select sales funnels to see if there are common hindrances in moving clients down the funnel and through the pipeline. Are they lacking data, reports, guidelines and other information that can help in the decision-making? Are you failing to follow-up at certain points of the funnel?

Your sales pipeline can work as a guide to improving your marketing and sales operations. It is a way to trim the fat and shape up. Take the time to draft your sales pipeline report and utilize the Future of Modern Marketing 2017 to move forward.

Future of Modern Marketing: 2017

Featured image source: pexels


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Ideal Internet Marketing Small Business

Do some looking inside of yourself. Ask yourself what you want?

The ideal internet marketing small business, is anything at all that you wish to do online. No matter what product or service you intend to sell online, your online business will be the business of marketing that product or service. Period. There are books, magazines, and people that will suggest many different, very good to excellent ideas.

However, the ideal one for you can only be determined by you. Again, look inside of yourself. Do you find enough desire within yourself? You very well might.

However, is it the deep down within you desire that will not be put off, or stopped by negative talk of others around you? Can you rise above what others say with your own actions? Can you go against all negative advice because this is what you want? This is the ideal internet marketing small business for you!

Back in the early days, the internet was not very well thought of as an actual business avenue in and of itself, but as a place to advertise your brick and mortar business.

Back then, if you even expressed an interest in starting an online business, you would be told to use the same planning and organization as any other business. The internet was using the same blueprint of business plans, bank loans, forming corporations, business licenses, along with a team of experts, such as an accountant, lawyer, advertising person, sales staff, production people, etc.

Let us look for a moment at the expert accountant. A so called expert of both brick and mortar businesses, and this new thing called the internet.

The following story is from personal experience.

It only took three months to figure out how wrong she was for the internet. She started by spending four hours setting up the books for us. We gave her a copy of the data on our books, so she could do our quarterly taxes.

We received back a large bill and a completely unrecognizable set of books. Apparently, she spent hours moving all the entries into the right categories according to traditional business, but not the correct categories where they made any sense for an online business.

Once a month for the first three months we also went to networking luncheons put on by the accountant. It was a waste of time. No one had any suggestions or discussions that could even begin to relate to business on the internet.

She stopped being our accountant when every conversation with her, was her telling us to go get a job. Instead, we kept plugging away at our ideal internet marketing small business and fired the accountant.

You need the kind of desire to take action. The kind of desire to overcome negative comments from those around you. The desire to not be stopped. The desire to rework unworkable solutions, until you have the ideal marketing small business. A small business which you can truly call your own.

Then, and only then, will you have the ideal internet marketing small business. Then take action and go for it.

Calvin Brown is a wealth creation expert and author. He lives in Anacortes, WA and spends his time teaching others how to create wealth. For more information about your ideal internet marketing small business, check out his latest book, “The Money System” which is available at http://www.money-system.info

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Local Enterprise Promotion That Will Get Results

WHAT’S THIS PROMOTIONAL GAME ALL ABOUT?

Local business promotion surrounds us all day, every day, and some of it has become so integrated with the environment we may not even notice we’re being targeted as potential customers. Effectively advertising your small business might be something as simple as a really creative and catchy sign affixed to your physical location. On the other hand it could be something as involved (and expensive) as radio advertising or television commercials informing the listening or viewing public about who you are, what you do and why they need your product or service. Ways to advertise your business are literally endless.

The bottom line is that you’re in business to make a profit, which usually translates out to making a sale. This doesn’t happen until someone walks through your door, rings up your phone or visits your website but, before they can find you, you need to effectively advertise your business. Here are a few of the many options:

Get a listing in the local business directory
Take out a Yellow Pages ad
Participate in local business promotion type events
Buy radio advertising
Buy billboard advertising
Submit press releases to your local newspaper

BUT WHAT REALLY WORKS?

The fact is, local business promotion tactics like those listed above may have worked well twenty or thirty years ago but may have lost most of their pull. Newspaper ads are a good example. While fewer and fewer people are reading newspapers these days, advertising costs continue to escalate. It may not be a very cost effective way to promote your business.

In the old days, people were likely to “let their fingers do the walking” through the Yellow Pages to locate a business or product in which they had an interest. Now, however, they’re much more likely to look to online business websites to fulfill their informational (and buying) needs. If your company doesn’t incorporate Internet marketing sales as part of your business promotion program you’re missing out on a huge opportunity to obtain new customers.

SOME OLD IDEAS THAT STILL WORK TODAY

You may have noticed these days that many times when you see a company name, logo or advertisement you’ll also see the company’s website included. From a promotional standpoint this is essential. The more people who know your website, the more customers you’ll most likely have.

If your son is involved in Little League baseball, you might consider sponsoring a sign on the outfield wall or even funding his team for uniforms and equipment. People like local companies who are active in helping the community in different ways.

Word of mouth advertising and referrals are always worth their weight in gold because a happy, satisfied customer can bring you lots of new business, especially when they have an incentive to do so. Discounts and special promotions like buy one, take one are also good forms of local business promotion and can bring in more traffic. Giveaways, such as free hats or t-shirts are also effective. Not only is the recipient happy to have scored a free gift, but every time they wear the hat or shirt it’s like having a walking billboard! Don’t forget to include your website!

When you want http://www.rgvcomputerconsulting.com>local business promotion advice you can always do a search or just visit our website http://www.rgvcomputerconsulting.com to search out out more.

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Paid Surveys – Who Are the People Qualified to Join Paid Surveys to Become a Participant?

Paid surveys have become more and more popular because of its simplicity and of the course the benefits. Paid surveys are for anyone and everyone because it is your opinion that counts. However, there are still some qualifications in becoming a participant that you have to meet in order to be given the job like age, country, your demographics and others. The following will further explain about the qualifications:

1. Legal age

Most teenagers are eligible and qualified to participate even those as young as thirteen to fifteen but most sites require at least 18 years of age to be on the safe side. Some sites, on the other hand, require the permission of a legal guardian if the participant is below 18 before they are allowed to sign up.

2. Certain countries and areas

You would probably notice that most sites require participants from the US and Canada. This is because more products and services are available there and the economic status of the country makes it even more eligible because people have more means to buy products.

Another reason for this is probably the market research company wants to focus on a particular area, maybe the product isn’t doing good in that area so they want to know what is wrong.

3. Limitation of members

If a site already has too many member, they would probably cut down on their member and limit it to a number or so depending on the number of people they need to meet the requirements of their surveys.

4. Background Limitations

Aside from the age and country, other things like gender, educational background and employment history are some of the qualifications for being a participant. It maybe that the questions in the survey is intended for working people so the unemployed is not qualified to be a participant. But these only happens in rare cases.

Other than these requirements, you need to have the means to be a participant. Most sites require a reliable internet connection so you stay connected with them every time they give you surveys to answer and of course your computer is an important tool too.

Most sites vary from their qualifications so you do not need to worry about meeting these requirements. There are some sites that accept teens under the age of 18, there are also sites that do not care about your employment record. Survey companies share the common goal of getting honest opinions from people so that is what really matters and not anything else.

Here is a free Top 5 List of Paid Survey Sites to Answer Surveys, paying -5 for each survey taken.

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Use Custom Stickers to Amplify Your Promotion

When you go into business today, most people will tell you to focus on the web. They will tell you that everyone is on the Internet, and that is going to be the place to focus all of your marketing. While it is certainly true that most people today are web savvy, from toddlers to octogenarians, you do not want to neglect other areas of marketing. For many years, people used traditional marketing methods to get their companies noticed, and it is a good idea to continue with a few of these marketing methods if you want to expand even further.

One of the best things that you can try is using custom stickers. They are easy to add to your marketing plan. You can give them away, and most people will readily take stickers. Many different types of companies, both large and small, can use custom stickers. Restaurants can give them away to customers who visit the store. Dentists, doctors, and optometrists can do the same. Even individuals who are promoting their music or artwork will be able to use stickers as a cost effective form of promotion.

If you choose to use stickers, you need to make sure that the design you choose works well for your endeavor. Create custom stickers with designs that are creative, catchy, and that stay in the minds of those who see them. Not everyone has this level of creativity, so you might find that you need to hire another person to do some of the creative work for you. As long as you are happy with the final product, this is fine. Make sure that the sticker has your website, name, and other important information on it.

Always make sure that you choose a company that will be able to print your custom stickers with high quality materials. You want your stickers to last a long time. This is especially true with bumper stickers, which remain out in the elements. The company you choose should also be able to offer different types and sizes of stickers to accommodate your needs.

You will see that the cost of the custom stickers is well worth it when you see how effective they can be at promoting a business. Even though many people are on the web, that doesn’t mean that they won’t appreciate a nice sticker, one which is an effective and subtle form of advertising on your part!

StickerGiant was founded in the great year of 2000. The owner John Fischer and his team of highly trained experts have conjured up a superb business! Everyone here at StickerGiant works hard to give the public the best custom stickers they have ever seen. With over 20,000 custom stickers the possibilities are endless!

In case you are wondering, the StickerGiant community consists of Liberals, Conservatives, Jewish, Christian, Muslim, and Atheist. We are a slice of the American pulse and we like it that way. So, stand up for who you are and pick out a sticker that represents who you are. Say it with stickers!

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Promotion Ideas With Car Advertising

The believed of spending more to achieve more no longer relates to the area of advertisement. With the newer as well as cheaper forms of marketing, advertising is becoming successful like never before. Publication and also advertising no longer desire vast investments, like the ad businesses just for TV commercials. One of the ideal possible mediums of exposing a brand to the mass is car advertising.

In fact, you’ll be surprised to see how a mere on road mobile advertising can create impressions for a product. You must have come across one of those vibrantly decorated vehicles with vinyl sheets on them, publicizing something of a certain brand. These are graphical films printed with the organization’s logo as well as the product details, wrapped around the cars. A full wrap is more eye-catching than a partial one. Also known as car wraps, this kind of car advertising has radically changed people’s bias towards typical forms of advertising. With choose-able as well as customizable designs from design stock, business owners prefer this more for its flexibility, efficacy and low down expense.

The next form of car advertising is the top signs. Mounted at the top of cars, this type of advertisement is less recognizable than car wraps. You actually must have seen private cars driving down the alleys with ads placed on the top. These signs are of different sorts. Some are hollow with lights glowing inside to make them blaze in the darkness, which is in a way conspicuous. Other people are open with four sides wielded together with steel rods. This is a more typical way of finding a company name to the public streets.

Magnetic auto signs are also used nowadays, as a way of car advertising to get the attention of the pedestrian. These signs are made rather colorful with rounded corners. The vibrancy makes individuals appear, where as the round corners resist the wind which prevents it from falling off. A vehicle decorated with colorful decals, magnetic or top signs trapped in a jam-packed road, or driving slowly along the freeway is something which more than 90% of the individuals recognize. Some 40% out of them mention it in their conversation, and some 20% agrees to try it. It is estimated 10% become consistent buyers, depending on the affectivity of the product. Now, imagine the daily amount of exposure such a company receives and also the amount of buyers it generates.

Please contact us to find your vehicle ready just for Car Advertising of all sorts.

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A Copywriting Lesson from Dr. Seuss

The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who or where the audience is.

Nouns and Verbs

Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss’ sentences have strong engines pulling light loads to keep readers moving down the tracks.

Lots of Periods

A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading speed and comprehension. Dr. Seuss, as are many children’s authors, is a champion of the short sentence.

Imagination

Albert Einstein said, “The gift of fantasy has meant more to me than my talent for absorbing positive knowledge.” Were it not for imagination, there would be no Cat in the Hat and no Dr. Seuss. Imagination is the beginning of copywriting because first there must be an idea or concept.

Fun

Dr. Seuss’ books are fun to read. They’re funny, too, but that’s not the same thing. Fun to read is material that’s entertaining and effortless for readers, an excellent standard for all writing.

Lyrical

Dr. Seuss’ books are written in verse. Of course they’re lyrical. However, this goes beyond silly rhymes. There are a sound and rhythm to the words that, like a favorite tune, you don’t mind hearing over and over. Good writing of all varieties is pleasing to the eye and ear.

Economical

Children have short attention spans. Dr. Seuss knows how to tell a story without unnecessary detours. Every word counts. That’s good advice for all who write copy because children aren’t the only ones with short attention spans.

Memorable

This is the litmus test for all writing. Did readers take something away? Was their time well invested? The Cat in the Hat is a story about having fun, even on a rainy day. Now that’s worthwhile reading.

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Is Video Internet Marketing Effective?

Video internet marketing is one of the most affective ways that you can market to your niche audience. People are able to get your message fast and easy, and in the internet world that is crucial. Some people have a hard time crossing over into this form of marketing because they want to believe that it will not be affective.

You should always consider as many avenues as you possibly can when you are trying to drive targeted traffic to your website, it helps to get you more exposure plus you will have people seeing your videos who would otherwise never see you by any other means.

It is understandable that some people are not comfortable putting their face behind the camera and having everyone see them. They feel like sometimes this can hurt their credibility. That is understandable. But there are other ways that you can take advantage of this incredible form of marketing.

Turn your articles into videos:

If you are a little bit camera shy then you can just turn your content into video and put them on the video sharing sites. Or if you do not have any content you can just throw up a picture slide show and talk into a microphone so that people can still get your message. This is done by a lot of internet marketers because they feel the same way as you do when it comes to putting their face up on the internet for the whole world to see.

There is also software that you can buy that will create slide shows for you so that you do not have to put your face on the internet. You can make very professional looking slides and just break your article into little pieces so that the viewer will be able to easily follow you. This is a very affective way to use video marketing.

Have someone else create a video for you:

There are a lot of services out there that will be happy to create professional looking videos for you to use in your internet marketing ventures. The price is usually not that high and you can get many videos made so that you can harness the power of having multiple videos on the video sharing sites.

You can find these services on forums or just do a quick google search and you will get a lot of results. But the best place to look is probably outsourcing sites. You can get more done and at a more affordable price. You just have to make sure that the person you use understands what you want.

You can use videos in your internet marketing successfully once you understand the leveraging capabilities of these types of sites. They can help drive as much traffic to your website as article marketing can if not more. You can keep creating videos until you have a large following. And the more you create the more you will become the go to person in that particular niche.

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How to Kick Your Email List Building out of a Plateau #bigcitymarketinggroup

Every business owner eventually experiences growth stagnation.

It can happen with sales. And it can happen with your email list.

I’ve been there.

You feel stumped.

Your email list isn’t growing.

What can you possibly do to kick yourself out of this rut?

Well, the exciting news is, you’ve got several options.

Some of them are a fresh take on conventional list-building strategies. Others require you to think outside the box.

In this article, I’ll lay out the most effective techniques for you. You’ll walk away with a step-by-step plan to ramp up your email list.

Before we get into these strategies, I’ve got some crucial advice.

It is imperative that you block and tackle.

What does that mean?

When you’re trying to overcome a period of stagnation in business, it’s important that you put all your energy towards getting out of that rut.

Block a 30-60 day window on your schedule, and tackle only list building during that period.

Nothing else.

Building an email list is fundamental to the success of your business.

The relationship you’ll nurture with your subscribers will determine the revenue-generating power of your business.

In fact, the average email marketer sees a 94% return on investment.

Email Marketing Keep It Clean The Importance of Email List Hygiene Infographic MarketingProfs Article

The strategies you’ll learn in this article will allow you to put your list building on autopilot. It means the time you take to focus on this one thing will be time well spent.

Let’s jump in.

1. Discover your lead magnet opportunities

It doesn’t matter what list-building strategy you’re using. It doesn’t matter which audience you’re targeting.

All list-building roads lead to your lead magnet.

Nobody will give you their email address without receiving an attractive offer in return.

Like this:

Smart Blogger

With that said, the first step is to pick out incentives your target audience would want.

Put these steps into action to determine what that is.

Step #1: What does your audience want?

Think about the ultimate result. If you double-down on their biggest pain point, this won’t be difficult to come up with.

Step #2: What is your overarching solution to helping them get what they want?

Think about the big picture.

For example, if you’re a business coach, your ultimate goal may be to get your clients to bring in more sales and greater profits.

Step #3: What are the small steps required to deliver that ultimate solution?

In keeping with the example above, the small steps can be:

  • build an email list
  • have a content marketing plan
  • launch a product
  • set up evergreen sales funnels
  • hire a virtual assistant

Your best free content lies in these small steps.

It will help you create an offer your audience wants. It will also ensure you give away something that will give them an immediate win.

This is super important for lead magnets.

You want subscribers to consume the content, implement it, and achieve a positive result.

Now that you have an idea of what your audience will benefit from, it’s time to create something concrete.

2. Create your free incentives to attract your ideal audience

I’ll cut to the chase.

Four strategies work exceptionally well.

Strategy #1: Pick out your top performing posts and create content upgrades.

Content upgrades are quickly becoming the gold standard for list building.

Brian Dean boosted his conversions by 785% using content upgrades.

How To Boost Conversions by 785 in One Day The Content Upgrade

Here is how to do that:

  1. Go through your analytics.
  2. Select the blog posts that have gotten the most traffic and engagement.
  3. Create an incentive specific to that piece of content.

Let’s say you write a post “How to Write Blog Posts That Rank on Google’s First Page.”

You can create an “SEO checklist” as a content upgrade and place it within your blog post.

Here’s an example:

6 Step Sales funnel we used to make 220 750 from our online course

The chances of someone signing up to receive this upgrade? Sky high.

It adds to the value of your post as it gives readers a valuable resource to implement what you just discussed.

Strategy #2: Create a brand-specific lead magnet

This is an incentive that stands on its own.

It’s not tied to any piece of content, and it should have a mass appeal.

I don’t mean that it must be geared towards everyone on the Internet. But people in your target market should be attracted by your brand-specific free offer.

Here are some examples:

  • an email course
  • a challenge
  • a resource library
  • an ultimate guide
  • a Facebook group or other online community
  • a content series, e.g., a video series or a blog post series
  • a toolkit

Strategy #3: Create a lead magnet that prepares your customer for a purchase

Most people talk about the first two strategies. But many leave out the most important one.

You must have a lead magnet that is connected to your premium offers.

This applies to a physical product, a service, or an informational product.

This type of a lead magnet is often (not always) smaller and quick to consume. This way, you give subscribers an appetite for your paid product.

For physical products and software, it’s easy to come up with an incentive. You can give away a coupon code, a free trial, etc.

Like Curology does:

Curology Custom Acne Treatment

Here’s a good rule of thumb for info-products and services:

  • your free content can give away the “Why” and the “What”
  • your paid content can be geared towards the “How”

Let’s look at an example from Jeff Walker.

He offers a premium program that helps entrepreneurs launch a product.

It’s called Product Launch Formula.

Home Jeff Walker

His free incentive is a “Launch workshop,” which is directly tied to his paid product.

And that’s what I mean by preparing your customer for a purchase.

This is a smart way to build a warm list of potential buyers.

Strategy #4: Create a promotional lead magnet

The last technique is to run a promotion.

This is where you use a giveaway to accelerate your list building.

When you implement this well, it works wonders. But I’ll admit: it isn’t my favorite strategy.

Why?

For one, it isn’t evergreen.

This isn’t something you can set and forget.

You run your promotion for a particular period. During that time, you have to market your giveaway aggressively and manage it closely.

After your promotion has run its course, that’s it. It has no use to you anymore.

Here’s my advice:

  • run giveaways sparingly;
  • make sure you can execute them well because promotions can easily flop;
  • give away something that closely aligns with your premium offers.

Which of these four strategies should you focus on?

All of them.

The days of one lead magnet are gone.

Of course, you don’t have to create all of them at once. That takes time.

But aim to have each of these types of incentives in your arsenal.

3. Design your website to convert

You’ve come up with your lead magnet ideas, and you’ve created them.

Now what?

It’s time to ensure your website visitors have every opportunity to grab these free resources.

This is not about designing your site from scratch or spending big bucks on web design.

You simply want to ensure that your web traffic is directed to your incentives.

A few tweaks will do the trick.

Here are my recommendations.

1. Place your brand-specific lead magnet above the fold of your website

Above the fold is the upper half of a website page.

It’s that section that a web visitor sees without having to scroll down.

The premise is simple.

You have a few seconds to grab your visitors’ attention. If your primary goal is to collect leads, the first thing users should see is an opportunity to sign up to your email list.

Here’s an example from Blogging Wizard:

Blogging Wizard Discover Actionable Blogging Tips You Can Use

Here’s another example:

Done For You Funnel Service AutoGrow co

2. Create high-converting landing pages for your lead magnets

Every standalone lead magnet needs a landing page. (This rule doesn’t apply to content upgrades.)

If you decide to run list-building ads, you’ll need this asset. If you want to direct your social media traffic to your lead magnet, it will also come in handy.

Let’s talk about the anatomy of a solid landing page. It needs to have:

  • a primary headline
  • a secondary headline or subheading
  • a descriptive statement
  • benefits in bullet points
  • an image of your lead magnet
  • minimal form fields (two fields maximum)
  • a call to action
  • social proof (if you have it)
  • a snippet about you and an image (optional)

I know. Most landing pages don’t include all these elements.

That’s why they don’t work.

I recommend including everything listed above, but if you have to choose, the first seven will do the job.

3. Every time you run a promotion, feature it above the fold

When you decide to run list-building promos, you need to capitalize on that prime real estate.

As I referenced earlier, giveaways require lots of marketing. The more exposure you can get, the more successful you will be.

Just replace whatever is above your fold at the moment with something related to your promotion.

Like in this example:

Giveaway TechnoBuffalo

4. Include opt-in forms in three to seven different places on your site

Apart from landing pages and feature boxes above the fold, you need to have opt-in forms elsewhere on your site.

Why three to seven?

Well, two is not enough to get the job done.

In marketing, there’s this rule that says prospects need to hear your message seven times before it sticks.

Only then will they take action.

I’ve analyzed several of the top sites in various niches. They all have many opt-in forms in that range.

I don’t know what your results will be. You can test it.

In any event, one thing is for sure: the more opportunities you have for web visitors to opt in to your email list, the faster it will grow.

And that’s what you want.

Here are some ideas where you can place these additional opt-ins:

  • within your blog posts
  • in your sidebar
  • in popups
  • on your About page
  • in your main navigation
  • in your footer

4. Keep creating high-value content on a consistent basis

At this point, you’ll start seeing an improvement.

Why am I so sure?

If you create lead magnets your audience wants and optimize your site for conversions, you’re achieving two things.

First, you have a foundation to scale your list building efforts.

Second, you are capitalizing on the traffic you’re already receiving.

That combination alone will make a difference. But let’s see how you can ramp it up.

Content is crucial at this stage.

There are three types of content I recommend.

1. High-value blog posts with content upgrades

In the second step, we talked about the importance of blog posts with content upgrades.

However, you were working with existing content.

You have to keep publishing valuable posts on a weekly basis. If you can create a content upgrade for each article, definitely do that.

What’s the ideal publishing frequency?

That depends on your niche and your audience.

I’ll tell you one thing.

You don’t need to post daily. Consistency is what matters.

One post a week is enough to see results with your list building.

2. Webinars

You may have noticed webinars are in vogue these days.

And with good reason.

It’s a fresh way to deliver value to your audience.

It’s especially powerful for list building because it’s gated content. People have to sign up to your email list to attend.

Here’s the thing though.

Webinars are a strategy into itself. It takes preparation, the right tools, and robust marketing to make it a success.

But it’s worth it.

Webinars typically run about 60 minutes. It means you’ll need lots of content to work with.

The great news?

This content is typically evergreen and can be repurposed into blog posts or social media posts.

3. Social media content

There’s no better source of free traffic than your social media profiles.

I recommend focusing on one main platform where your audience hangs out.

Post consistently. Build an engaged community. And direct that social traffic to your main site.

Conclusion

There’s no dancing around this fact: email list building is central to the success of an online business.

Make it a priority.

Periods of slow growth are commonplace and shouldn’t be a problem. What matters is what you do to get yourself out of the lull.

When it comes to increasing the number of your subscribers, you aren’t short on options.

Follow the strategies I’ve laid out in this article.

If you implement them, you’ll start seeing an increase in your email list sign-ups almost immediately.

Which list-building strategies have worked the best for you?


Quick Sprout

By

5 Internet Marketing Tips

If you are looking to start your own internet marketing business then you really need to do some research before you let yourself into the amazing world of online marketing. It is an incredibly diverse and productive way to run a business, but also so easy to get caught in the many pitfalls that accompany this industry.

Here are a few internet marketing tips that will help avoid these pitfalls and get you started in the lucrative world of internet marketing:

1. Don’t get weighed down with too much information. This is the most common mistake that anyone new to internet marketing makes, and it is very easy to do. You will get bombarded with so much information that you will jump from one project to another and never get anything finished, thus you won’t make any money. Choose a project you want to work on such as article marketing and see it through until you start making some money.

2. Choose your niche carefully. It is always good to try and market something you are passionate about and have a lot of knowledge in, but if that happens to be something like training your dog to sing (quite an extreme example, but hope you get the idea), then you aren’t going to find many people to buy that product. Look for a niche that people are actively seeking information on, and then give them something they want.

3. Don’t buy every product you see. Again, once you start getting onto different internet marketers mailing lists you will start receiving a lot of promotions for products that will promise you overnight riches. Don’t get lured in by the power of the sales page (it’s easy to do!). Take a step back and really evaluate whether a particular product will benefit your new business right there and then. If it won’t then don’t buy it. You can always go back and purchase it at a later date if you then decide you do need it. You don’t want to get into the habit of spending more money than you’re earning, which is so easy to do at the beginning.

4. If you see a product you do like and you think it can help you at that time, but you’re not sure if you want to part with your hard earned money, then look for reviews on that particular product before you buy. Just do a Google search and see what people who have already bought the product have to say about it. This is a great way to really find out if it does what it says it does on the sales page, and can help you make an ultimate decision whether to buy or not.

5. Start building a list as soon as you can. A list is a group of names and email addresses that you will have stored so you can send them more emails to provide them with information and products they may want to buy. A list is the most important aspect of any internet marketers business so start trying to build one as early as possible.

These are just a few internet marketing tips to help you get started and to avoid some of the common mistakes that many have made before you.

Internet Marketing is an incredible business to get involved in, and to help you get started I have four free eBooks for you to download. Click on the link below, fill out the form with your name and email address and you will be directed to the download page where you can get your four eBooks.