10 Landing Page Tactics That Will Turn Casual Visitors into Converting Customers #bigcitymarketinggroup

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10 Landing Page Tactics That Will Turn Casual Visitors into Converting Customers #bigcitymarketinggroup

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When was the last time you took a long hard look at your landing pages?

On paper, landing page optimization seems easy enough. In fact, you’re probably following some sort of formula to design your landing pages.

Follow a few basic principles, capture the attention of your visitors, put to rest any doubts they may have, urge them to purchase, and let the money pour in.

Right?

In reality, it’s not this easy.

My experience with landing pages has taught me that it’s hard work to design the perfect landing page.

There are principles to follow, sure. But there’s also a lot of information you need to gain before you can design that killer landing page.

  • What are your customers thinking?
  • How did they find your landing page?
  • What headline is going to grab their attention?
  • What device are they using?
  • What pain are they experiencing?
  • What’s going to make them convert?

That final question—what’s going to make them convert?—is the most important one.

You want to know what I really care about when it comes to landing pages?

Conversions.

I just want more conversions.

You probably do too. According to the studies, “only about 22 percent of businesses are satisfied with their conversion rates.”

Let me get to the point. Here are 10 landing page tactics I’ve had immense success with and that can help convert even casual visitors into customers. 

1. Keep it minimal

The “less is more” idea rings true throughout many aspects of marketing.

Science and research have shown that this minimalist mindset and strategy lead to breakthroughs in life and business.

What Minimalism is really about is reassessment of your priorities so that you can strip away the excess stuff—the possessions and ideas and relationships and activities—that don’t bring value to your life.

What’s true in life is true in digital marketing too.

Tommy Walker’s expert article, “Why ‘Simple’ Websites Are Scientifically Better” tells exactly why and how the mind responds to a simple, minimalist website.

Your landing page is no exception.

The simpler, the better.

Saturate your landing page with a lot of unnecessary extras, and you’ll be sure to distract and confuse your visitors.

One area where marketers often go wrong is having multiple offers. In fact, 48% of landing pages contain multiple offers.

However, multiple offers can decrease conversions by 266%!

That means you need to keep things relatively sparse and avoid giving your visitors a cognitive overload.

Take a look at this example from Vimeo:

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Bold and beautiful, right?

This landing page for Vimeo Business wants you to do one thing and one thing only: Get Vimeo Business.

There is no doubt in your mind what your next action should be.

  • If you are the wallet-out-ready-to-buy customer, you’ll click the green CTA.
  • If you’re the I-need-to-do-a-little-more-research kind of customer, you’ll watch the video or scroll down.

Either way, Vimeo’s got you hooked.

Why? Because this is a minimalist landing page with zero clutter, zero friction, and zero hurdles to conversion.

By avoiding complication and excessive choice, you will help your visitors to maintain better focus, which is a surefire way to boost conversions.

2. Use the five-second rule

The pop-it-in-the-microwave culture we live in means one thing for landing pages.

Stuff happens fast.

Instant engagement is essential, and you need to get straight to the point.

That’s why I like to treat it as if I’ve got only five seconds to capture the attention of my visitors.

How do you achieve this?

This goes back to my first point about taking a minimalist approach. Often a snazzy headline, an image, and a CTA are all it takes.

Also, keep key benefits above the fold so that visitors can be persuaded to buy without having to scroll down.

Craig Tomlin, a usability expert, explains why five seconds matter:

The reason five seconds is so important is because of research studies which demonstrate that visitors to websites take a very short amount of time (in some cases a  fraction of a second, as little as 50 milliseconds) to judge the quality of a website.

What about those “research studies?”

Take a look:

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Let me reiterate:

It takes five seconds or less for a user to decide whether or not they like your website.

Whether or not you realize it, you’ve proven the power of the five-second rule when you look at landing pages.

For example, let’s say you saw this ad in your SERP.

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What happens next?

You see this page:

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It took me 1.86 seconds to read the headline, subheadline, and CTA. (I timed it.)

Do I like it or not?

Keep in mind, I’m being subtly influenced by the color of the website, the image behind the text, and the negative space surrounding the information.

In less than five seconds, I’ve decided whether or not I like this page and whether or not I’m going to click on the CTA “get started now.”

That’s the power of the five-second rule.

3. Make load time lightning fast

As I mentioned in one of my posts on Quick Sprout, for every second delay in page response, there is a 7% decrease in conversion rate.

This ties into the five-second rule: visitors should be able to get the gist of what you’re offering and understand the inherent benefits of it within five seconds.

If your landing page is cumbersome and slow to load, scale back your content, and do whatever it takes to speed it up.

To test your website’s speed, use Google PageSpeed insights. All you need to do is plug in your website URL, and get a quick score.

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4. Ditch carousels and sliders

You could make the argument that these look cool from an aesthetic standpoint.

Maybe that’s why so many marketers think that it’s a good move to use carousels/sliders above the fold on a landing page.

But in reality, this can be a deathblow to your conversion rates.

To prove this point, the University of Notre Dame tested a slider on its homepage and found that approximately 1% of visitors clicked on a feature:

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Not exactly ideal, is it?

When users see something, they will click on it. If that “something” keeps changing, the likelihood that they will click on it drops.

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The bottom line here is that such elements only add to the “busyness” of a landing page and detract from its value.

Decide what your landing page should display—instead of a slider or carousel—and stick with that.

5. Use plenty of white space

Today’s average visitor is a skimmer and scanner.

They don’t want to get bogged down with lengthy paragraphs and bulky blocks of text.

In fact, “a study found that good use of white space between paragraphs and in the left and right margins increases comprehension by almost 20 percent. Readers find it easier to focus on and process generously spaced content.”

You can make it easier for visitors to navigate their way through your landing page by following this principle.

Notice how Buffer uses white space on its landing page:

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If I were to cram all that content together, it would take up a tiny corner of the page.

There’s not a lot of stuff. The white space on the page makes it easy for my brain to analyze the information and decide what to do next. The result? I’m more likely to make the right decision—the decision to convert.

Apple is famous for its use of white space. Its branding, product design, and even its store layout is founded on the importance of negative space/white space.

Its MacBook landing page shows the use of white space:

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Take a page from Apple’s playbook, and use more white space.

6. Use social proof for leverage

It’s pretty undeniable that humans are social creatures by nature, and we’re all influenced by others, at least to some extent.

Often, all it takes to convert someone who’s on the fence is a bit of social proof.

For instance, you might include a list of some top companies who have used your product/service, along with their logos.

I’ve dubbed this term “logo porn.”

On Crazy Egg, I display some of the recognizable companies who have used the product.

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This doesn’t take up a lot of space, and visitors can quickly scan your landing page without a lot of effort.

Leadpages uses the same approach on its landing page (which, ironically, is about landing pages):

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This can really boost your trustworthiness and reputability in your customers’ eyes.

7. Make contact info readily available

Putting yourself in the shoes of prospects is critical for increasing conversions.

For all they know, you’re some charlatan, snake oil salesman who’s just going to take their money and run.

To alleviate their fears, it’s helpful to include your contact info so they can view it without having to click on anything.

I Done This, a team productivity tool, displays its contact information at the top of the landing page. If you’re so inclined, you can pick up your phone and give them a call.

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This piece of information lets your page visitors know you’re a legitimate business with an actual physical location, which should put their mind at ease.

8. Pepper in testimonials

Although this tactic might not seem exactly cutting-edge or game-changing, it can still help conversions.

Testimonials (especially with pictures) can really hammer home the value your product/service provides.

Quip’s landing page provides a great example of how this works:

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As HubSpot shows, testimonials that display a name, picture, position, and company logo are particularly powerful.

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Sometimes, the testimonials can come from well-known people. Other times, they could come from ordinary people, more aligned with your target customer.

I Done This displays some testimonials from both groups of people. (Dan Pink is a well-known author.)

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Testimonials like these can help a casual visitor start thinking about becoming an actual customer.

9. Add video

Did you know that using videos on landing pages can increase conversions by 86%?

That’s not a number to scoff at.

I realize that this seems to be at odds with me recommending a minimalist layout, but it’s possible to keep it simple while incorporating video.

Take a look at ClickFunnels. Its landing page displays a video that starts playing automatically when I hit the page:

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It’s quirky. It has real people. It has dialogue.

I’m hooked.

After spending a few minutes of my life watching the video, I’m more likely to convert. Why?

Because I spent time watching the video. And because while watching that video, I realized the importance and usefulness of the product.

Just keep it relatively brief (five minutes max), and use it as an opportunity to educate and entertain your visitors and create a personal connection.

10. Add social share buttons

While the debate over just how much of an impact social shares have on SEO continues to rage on, you can’t deny that having plenty of social shares on a landing page can have a positive impact on conversions.

This is yet another way to use social proof to your advantage.

Conclusion

Even those visitors who don’t have any intention of buying when they reach your landing page can be persuaded to take action if you use the techniques I showed you above.

Landing page optimization can be complicated. It can be confusing. And it can take a lot of time to get in the mind of your customers and determine how to satisfy their needs.

I would never recommend that you shortcut the research, the persona development, and all the hard work that goes into creating a compelling landing page.

However, I realize that sometimes you just need a brief guide or a list of tactics like this one.

These ten methods will allow you to jump into any marketing situation, create effective landing pages, and convert those casual visitors into customers.

Are there any other specific landing page optimization techniques you’ve had success with?


Quick Sprout

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Best Blogging Systems

I was originally turned on to writing a blog a few years ago by a great book that you can still buy from Amazon called Who Let the Blogs Out? by the inventor of Blogger.com, Biz Stone – a name that is noticeably big in Twitter – he founded that as well! However, I was smitten and immediately created my first blog – coalface – and occasionally blogged.

The features looked great and I enjoyed passing comment and I definitely got a few calls and had a few chats about blogging. But as you will see, it did not really enthuse me…

This post is about the technology behind blogging rather than blogging techniques. It took another series of events for me to move on. The technology is nothing without the content but oddly, it was the technology that spurred me on to write better content and now my blogging is more enjoyable and I have more readers than ever before and I really think it was the technology that helped me. So this is a short journey on what helped me and I hope it helps others.

I really like Blogger, it is easy to use but I have been inspired to choose WordPress for a couple of reasons. I can host it – and all the software – on my own server. There are a lot of third party free and paid for updates, themes, plugins and all sorts of useful gizmos that I think would be really helpful in customizing the blog, whereas I feel rather limited to the Blogger.com varieties and services. I have tried Drupal and Joomla and I love them both too, although I have more sites out there in Joomla than Drupal.

In addition and for me, most importantly, as it sits on my own server (albeit like Joomla and Drupal), I can use a real domain, granted I can do that with Blogger.com. But somehow, the very fact that there is a free ware version of WordPress somehow sets me free and I feel freshly invigorated in the world of blogging. WordPress is so much lighter than Joomla and Drupal, less clunky, more to my point.

I was nearly put off by what seemed to be bad press about WordPress 2.7 – and I took the plunge anyway and it was great. It turned out that there are al ot courses out there that included videos and screen shot of the previous versions. Version 2.7 it would appear was a major revolution in the ongoing development of WordPress and although I did experience a few teething problems, the latest bug fix upgrade has fixed all that – and that is the power of open source! I have become a fan of WordPress because I have already been able to edit the template and it still works. In minutes I was able to work out how to glue some other applications into the software and use it as the basis for a system to build more sites, and this is important, as at the current count I run just under 1000 and that does not include client and partner sites. I need to build more…

I would also be the first to admit that my designs are not the best in the world – I just do not have the time – and WordPress offers a wide variety of those too (like Joomla and Drupal). I found Joomla and Drupal both well supported, both SEO friendly, you really need to decide for yourself.

What did it for me was that WordPress started off as a Web 2.0 platform and whilst that may be true for Joomla, it does not seem to be the case for Drupal. So if it is between Joomla and WordPress, the difference to me was the homepage and features offered by WordPress rather than Joomla…

So in summary, I reckon that it is possible to take full advantage of the latest 2.7 versions of WordPress blogging software and modify it for a range of uses. Although some of my applications step away from traditional blogs but I am looking to include all the essential features that you find in them. I am also excited by the increasing array of widgets that I am using. These are quickly plugged into the WordPress framework and since the latest upgrade, easier to keep up to date. 

I am indeed impressed by the latest version of WordPress. The code has, apparently, been rewritten from the ground up and as a result there is a dramatic reduction in the amount of code required – all legacy code has been removed, leaving the emphasis on providing spaces for future code additions. To me it is its flexibility that makes WordPress the most powerful solution.

I am not saying that Blogger.com is not useful, it is just that WordPress is more flexible for me. My top tip has to be to go with the solution that is the most flexible – always! So if you follow this top tip, I hope you enjoy Blogger.com as I have done and further enjoy WordPress as soon as possible. As given the option I expect for new web and blog projects for the forseable to employ WordPress 2.7 in more projects – I am convinced, I am a convert.

Lets hope it all works out! It certainly seems like a good place to start and there does appear to be a lot of support for the new version…    

Latest market size information and industry overviews available for free from internet marketing company Weboptimizer. You will find more information on making Social Media work with Search, SEO, PPC, EMail and Video marketing.

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Information About Coupon Promotion

Promotion is the key to good business. In this competitive world, you need to promote your products well, if you want to be successful. You can buy Bing or Google coupons for the favorite brands which you want to purchase. The good thing about coupon promotion is that you can increase your sales and at the same time save a little money which is extremely important in times of economic recession.

What are the few things that you should do for coupon promotion? You need to either create or update the landing pages. In these pages there should be clear mention of clearance or sale. For some sites, there will be an option for automatic savings. If you are supplying coupon promotion for a specific category or a product, you need to feature it clearly in the landing page. Unless the landing pages have detailed information, there are no chances of good conversion rates. There is another option which is known as the coupon code. You should enter a code which will be easy to remember.

There are some affiliates who prefer exclusive coupons for the visitors. You can ask your audience about the kind of coupons they want. If you are submitting coupons, you should always remember the preferences of your customers. If you create coupons, they should be specific to that particular affiliate. If you want to create a bond with the audience, then it is better to go for the option of a loyal affiliate. If the discount is offered through email, then you can add the option of Share with a Friend.

Before you go for coupon promotion, you should specify the term and conditions of this transaction. You can always announce about the new coupons through emails, twitters or blogs. This will go live within a day which means that your customers will get to know about the promotional offer within a day. You can add the login links for the affiliates so that they can get the links either online or through emails. Before you go for coupon promotion, you should think of a pre-launch announcement program. This can be either the option of Giveaway Contest or Bonus Payment. This is an option meant for the affiliates who can activate the specific links.

It becomes difficult to grab the attention of new customers. But if you have a good marketing strategy, then you can target them with either coupon promotions or targeted emails. Within a few days, you will have a bunch of loyal customers. There will be a few in the group of loyal customers who can do some marketing through word of mouth. Before you go for the coupon promotion, you can test the coupons. The best way is to update them and ‘seasonize’ them if you find that they are appropriate, and then launch them. The coupons should be new and fresh. This will sustain the interest of the customers and within a few days, you will find that you have gained a few more customers. This means that your business is increasing. Coupon promotion offers the essential boost which is needed to increase your sales.

Guna manages several successful e-commerce shops which offer coupon and promotional codes. He works for submitinme.com who provide Coupon distribution service and effective seo services

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Copywriting Tips and Techniques

For someone new to copywriting, or someone new to business, getting to know and understand all the mediums of advertising can be very overwhelming.

But whether you’re looking for a copywriter, or applying to become one yourself, here are some advertising basics that come along with copywriting – here are the most common advertising mediums which are used to reach out to potential clients in order to generate that much needed sales:

Brochures

Brochures are sheets of paper that contain information about a certain product. Brochures help clients make informed decisions by completely describing each product and stating its benefits. Brochures can contain plenty of text, so in order for the brochure to stand up, it’s copywriting must summarize the sales pitch and must contain text that will stick “forever” in the minds of the prospects. A mixture of a catchy headline and a nice visual can catch customers’ attention, encourage them to pick it up and keep it.

Print Ads

Print ads come in numerous forms like newspaper ads, yellow page ads, flyers and newsletters. Print ads can vary from very short texts to full pages. Short texts should deliver the message powerfully in just a short text span. Ad copy for newspapers should ideally have a mix of words and images to capture the readers eye.

Direct Mail

Direct mail is also a form of brochure, but targets a more specific market. Direct mail packages can contain brochures, a sales letter and sometimes a response card. Sales letters should be powerful enough to appeal to the potential clients. A different copywriting technique applies to each form.

Direct mail sales letters more often nowadays take the form of electronic mail. Electronic mail sales letters should have catchy subjects in order for the client to be curious enough to open it up, yet not be targeted as ‘spam’ by the clients’ email server.

Commercials

When you think of copywriting as just writing and printed words, you are mistaken. Television commercials are also a part of copywriting. A copywriter is needed to conceptualize the whole commercial, and write the audio as well as the words to match the video. Even a thirty second commercial is copywritten.

In fact, because TV commercials are expensive and quite short, excellent copywriting is needed in order to make sure that the script is timed out perfectly and that the message is delivered clearly in that certain span of time. This is also the case with radio commercials.

There are many different uses for copywriting, and learning from an expert copywriter who has a proven copywriting course will make all the difference. This interview with one of the best is worth gold.

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Poster Promotion for Music Stores

Music stores make use of a variety of visually-appealing materials to promote their products and services. When given a tight budget, store managers need to look for more creative marketing campaigns. One high-impact but affordable marketing tool that music stores can use is poster prints. Poster prints can be effective marketing tools for the following reasons:


•  Customized Designs – Posters can feature limitless designs. They can also present information about store discount and promos. They can also be used as wall design accents for the interiors of a music store. Poster designs today can easily be customized with easy-to-use Adobe Photoshop, Corel Draw, or, Microsoft Publisher print templates that can be downloaded from online printing companies. Apart from these print templates, online printing companies also offer professional, predesigned templates on their website.


•  High-Impact Materials – Poster prints are high-impact tools for maximum promotion of famous music artists and in-house store promotions. Printing posters using the services of online printing companies can produce high-gloss prints that can be mounted indoors and outdoors. They are also UV-protected and fade-resistant.


•  Fast Turnaround Time – For music stores whose products and services change quickly, poster prints can easily be produced and have a fast one to three day turnaround rate. Online printers even offer value-added services such as free digital proofing and free delivery of sample paper kits for stock and color options.


•  Eco-Friendly – In keeping with current eco-friendly lifestyle values, posters today use low volatile organic compounds, use vegetable based inks, and, have water-based aqueous coatings. Online printing companies also make use of 10 to 30 percent recycled stocks certified by the Forest Stewardship Council and Sustainable Forestry Initiative.


Music stores on a budget can make use of poster prints as effective marketing materials. Posters prove to be an affordable, high-impact, and highly-decorative tool that can be produced quickly, easily, and, are now more eco-friendly.

Nikki Sabato is a writer with a background in landscape architecture and design. She currently works in the field of marketing and design communication.

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Blogging to Drive Traffic

Blogging is essentially an online journal that you can write anything in. Some people choose to get very personal on their blogs while others use them for more professional purposes.

The way to drive traffic to your website through a blog is to post as often as possible with content relating to your business. Every time you add something new to your website or change something about your business write about it on your blog and add a link to your website at the end of each post. Write articles for your website and add them to your blog as well.

This may sound like a lot of work, but setting up a blog is actually pretty simple with the help of hosting sites like Blogger and WordPress. These sites are not only free, but take you through the setup process step by step from choosing a domain name and picking a template to adding widgets and following traffic stats.

They have also created blogging communities so you can view and follow other blogs hosted by the same server. Use these to your advantage to get new ideas and to exchange links with complimentary blogs. Consider links to your blog as links to your website and you’ll be more motivated to keep it updated.

Another reason to try blogging as a way to drive traffic is because search engines tend to list blogs quicker and higher than regular websites. This is partially because some hosting sites automatically register your blog with major search engines like Google, Yahoo and MSN, and these companies have automated web crawlers searching blog servers for new links.

You may be wondering what you could possibly write about every week that relates back to your business. The answer to this is simple: follow the news. You’ll always be able to find something in a newspaper, TV broadcast, industry newsletter or online forum that you can offer your opinion on.

You can even post links to related news articles and videos so people return to your blog as a source of information. This will also keep you up to date with what’s going on in your industry so you don’t fall behind your competitors.

If you really want more people to check out your website blogging is quick, simple and definitely worth a try.

Saul Marques is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Saul and his team have assisted hundreds of people in generating profits that exceed 0K or more in their first year. For more information and to contact Saul visit http://www.HitTheMillions.com

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Copywriting Secret – Simplicity

Learning to apply copywriting secrets and techniques is a gift that many people do not use or do not posses. Staggering when you look at the amount of content people write every day in articles like this or on websites and blogs.

Very typical of affiliate marketers and online marketers is the hope that their words will sell something. Whether it is a lawnmower or the latest money making opportunity, words are planted all over the net but very often some of the simplest techniques and strategies are ignored – leaving dollars on the table for a good copywriter to come and pick up.

Think about it. Imagine 2 marketers sending an email to a list of people. One just whacks down a load of waffle whilst the other carefully crafts a few sentences that trigger all the buying emotions in the reader. Who is going to make the most sales? Yes, the guy with the copywriting secrets.

So how and why is simplicity such a good tactic?

Well buyers are always concerned as to whether or not the product that they are interested in buying is going to be straightforward to use or not. For example if you were selling money making ebook that too someone thru every step needed to make money online, the prospective buyer would subconsciously ask themselves if they could do it. “Can I do that amount of work? Can I understand the techniques? Can I build a website? etc etc.

In your copywrite it is imperative that you make the offer as simple as possible and answer their questions. make sure you break down how simple the money making methods are in this amazing ebook of yours. For example you could say it’s so simple an 11 year old could do it!

That is simplicity. Making sure you answer objections and fears by writing about how simple it is to follow this ebook and make money.

There are tons copywriting secrets that you can learn and master and then apply today. Sometimes all it takes is the application of just one tactic like simplicity. 

You can learn incredible techniques like this that will have any readers of yours hitting the buy button faster than you dreamed. It is so simple to apply just one strategy to your next email or article and actually see the difference it makes.

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Internet Marketing Mastery

There are different ways to make sure you can bring traffic to your site, blog, or business. This is sometimes referred to as Internet Marketing. It s something that many people claim to know how to do, but few are masters of this craft, due in large part to how new it really is at this moment. Those that are trying to push the marketing prowess as less than a serious business, definitely are missing the greater good that is caused by serious mastery of the system at large.

Internet Marketing is a cliche in many peoples minds now. It is more than just a way to gain exposure for your business or website. Many people end up relying too heavily on the marketing, and forget to optimize their site for better end usability. User interfaces that are ignored end up becoming a pain in the side of users that end up on websites with a lack of vision. Marketing could help build wealth of viewers to your project, but without correct infrastructure they will leave just as fast as they arrived.

Those that take the time to look through the ways that Internet Marketing can help their plans can invigorate their lifestyles quite well. This could mean many different people in many different walks of life, including baby boomers, and those that are set to retire soon. Marketing of this nature could create a new handle on a second income and most importantly this type of online marketing, when done right, could create the passive income that one only dreams about.

It’s not a fly by night operation, one must consider many aspects of marketing in order to be a master. Internet Marketing is not something that can be done in one day or week and then forgotten. While it’s not labor intensive in many ways, it does need subtle attention and changes to be most effective. However, the long term benefits of a strategy that involves online marketing is incredible, and the growth potential has not been fully realized online just yet. In fact, people are learning how to create and compel new and old users on a daily basis. With the market of internet users growing daily, and exponentially, there is no telling where the marketing need will end.

While many people simply forego any major plan for Internet Marketing, they seem to come back around to it later on in their history. Many webmasters that might have created websites early on in their careers are now looking back and wondering what could have been if they simply took the preliminary steps to boost their interfaces and strategies with obvious help from marketing online. Sure it’s not the most boisterous of things up front, but it can not be scoffed at or passed by with just a glance. These things do not simply go away on a whim, they stay for long periods of time, however arriving to the marketing strategy that best works for you might take time, so make sure you don’t give up if you’re not rich quickly. These things take time to build properly, and it will be worth the wait.

Nancy Landa is an internet marketer working from home full-time.  If you have have lost your job, are in jeopardy of losing your job, or are trying to overcome a depleted or non-existing retirement account, visit us today at http://www.nancylanda.com and we will help you start making money instantly!

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Internet Marketing Secret

Every guru out their claims to have the ultimate internet marketing secrets. They claim if you buy their product you will get rich very easily. We have all seen the ads. Make 10 000 over the weekend in your pajamas and hundreds of others like that. Well let’s face one hard fact of reality here.

If you indulge yourself too much in the forums and continue to read whatever things that people posted then you’ll lose the whole idea of starting a project in the first place. Which is really putting money into your wallet.

By showing people how to do exactly what you did to generate leads you are literally investing in yourself. By showing them how to succeed, you increase your retention rate (which increases your residual income), and you brand yourself as a leader to your prospects.

This is the usual stumbling block and all too often is the cause of what many of us know as the trickling effect. There is just enough sales trickling in, to keep us open, but not enough in making serious dollars.

Traffic is money and we know this, but unless you have deep advertising pockets and most of us don’t, then our traffic or the lack of, is drowning our potential business.

Specialize on one aspect of your target market and learn every little detail about how it works. In this way, you are getting a degree in your area of expertise and people are more likely to trust you and buy your products and services.

There are a combination of factors that work together to help put a businesses name in front of internet users and, provided they have a needed service or product, they can grow their business and enjoy success.

This may take time, but there is no need to hurry, as hurry may often make you inconvenient and compulsive to others. Inconvenience and compulsiveness are two factors that lead to cancellation of friendships on social media sites. Remember to be the same in your offline presence and online presence as any discrepancy here may raise questions about your integrity.

What’s truly ironic is that the best internet marketing secrets might just be the ones that you have already heard of and not acted upon. Getting your top keywords to the top of Google is critically important and while so many other traffic generation solutions are far faster and potentially far more exciting, nothing is more important to you that being seen by the people looking for your exact keywords.

Get help when you need it. No one can build a successful business by themselves. You need to have help in order to achieve the wealth that you want. There is help everywhere when you just know what to look for.

The domain name should be related to the type of business that you are promoting online. The name itself shout tell what your business is about and should immediately give the customers a clear picture of what to expect when they visit your website.

Read about article submission service Also read about blog services and blog service

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6 Social Media Publishing Best Practices #bigcitymarketinggroup

It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. Or as my colleague Jeff Cohen put it a few months ago. 

"It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. They may come around in time."

Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing.

1. One Size Does Not Fit All

You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? Forget them. You and you alone will know what works best for your audience, especially if you are properly reviewing your social listening data. Your audience may engage the most on weekends. And global companies need to take multiple time zones into account.

2. Cadence Consistency

One of the biggest mistakes brands make is not establishing a consistent cadence of publishing. It is vitally important to have a consistent message going out via
the social media platforms that work best for you and your brand. See the next section.

3. Platforms Aplenty

There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. The key is to know what platforms work best for your audience—what platforms help you achieve your goals. Don’t dive right into Snapchat for example. Test it out. But if it’s not the right fit, it’s not the right fit. Period.

4. Be In Sync With Marketing

A huge part of social media publishing is to share content that your company created. And the best way to do that is ensure your social media publishing calendar is aligned with all content and demand generation marketing objectives.

5. Data

Metrics and social media can be complicated. But they don’t need to be. Just determine what key performance indicators (KPIs) matter to you most in terms of aligning with your overall goals and go from there. If over time, your KPIs change, fine. Then change them and measure and track accordingly.

6. Mobile, Mobile, and More Mobile

According to comScore, 76% of all time spent on social media channels in the US is logged with a mobile device. Canada and the UK are close behind with 70%. This should come as no surprise. Your website and blog should be optimized for mobile, but make sure your share buttons are too.

Social Drives the Relationship

Modern social media marketing is still marketing. So if you understand your audience by listening, publish content that resonates, engage them, and measure your success, you will make great social strides in this digital world.

Download The Guide to Social Media Marketing and learn how to raise your game on social media.


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