Throughout a long history of dazzling jewelry, like a blooming flowers and the light Ancient books Hundreds of years to elaborate on the aesthetic and luxury Life Doing precise interpretation. Continuous distillation and combustion, so that jewelry has brought the good wishes of mankind turn into love, distinguished emblem sign, until eternity.
However, what is the force driving the brand’s heritage of these jewels and development? What makes certain jewelry brand evolution for the exclusive, exquisite, love the voice it? Here, the author from Cartier, Tiffany, three international brands century edge promotional strategies, for example, for the international jewelry brand, revealing the bright years of classical mythology.
Perform noble imperial jeweler excellence Cartier (cartier) stories from 1847. Luis François Cartier (LouisFrancoisCartier) under the master disk jewelry shop in Paris, formally established the Cartier jewelers, then Paris, after the throne of contention after some turbulence also restored the old flashy Huadu weather, greatly promoted the prosperity of the Paris jewelry industry. Cartier fortunate to have young cousin of Napoleon III, Princess Mathilde’s recommendation, business is growing. In 1902, Cartier opened a shop has moved from Paris to London and New York, New York has become the headquarters of the Kingdom of Cartier. According to legend, only two generations of father and son, Cartier has become the world’s “King of Jewelry.”
Course, Cartier opportunity to catch up with the times, but the real achievements of the unique qualities of the Cartier is an elegant extension of its strategy?? Noble, mystical interpretation of the story.
Exclusive interpretation of the story 160 years of glorious history, from Cartier’s many legendary voice?? Royalty and celebrities. In 1915, the Prince of Wales Prince specially ordered from Cartier 27 corona Headdress And he was crowned Edward VII’s ceremony wearing. Two years later, Edward VII bestowed the Royal Cartier certificates of appointment. Since then, Cartier has gradually been Spain, Portugal, Russia, Belgium, Egypt and King rooms certificates of appointment, as the royal “Queen’s jewels” provider.
1936 12 months, following a bit less than a year of King Edward VIII and divorced twice to the U.S. civilian woman married Mrs. Simpson, resolutely abdicated. Brother, Edward VIII George VI to the throne, the awarded him the title of Duke of Windsor. In order to express love, the Duke of Windsor inspired Cartier design company Duchess of Windsor, four jewelry, namely, “Cheetah” brooch, “BIB” Necklace “Tiger” long handle Glasses And “duck head” brooch.
Royal and noble the mystery is all Public Class has been the inquiry could not reach, Cartier strengthened through continuous relationship with the royal family and nobles, it gradually went down to the luxury business class in order to get the “jeweler of the emperor, the Emperor jeweler” in the world, and eventually condescending attitude to lay a foundation for luxury.
Product interpretation of the story
Addition to be added with noble honorable to improve the brand image, Cartier jewelry is also made for each series, the most accurate and extravagant interpretation of whole-hearted story of building products. Cartier “Love” bracelet series, a symbol of faithful love and conviction, a few years, “Love” bracelet charm always makes Xinjing shake. By its oval design began, as if a love of the “chains”, representing the specificity of each other and may never affectionate. Subsequently, many stars as the “Love” bracelet series of loyal supporters, such as Elizabeth Taylor, Sophia Loren and so always wear “Love” bracelets. In 1924, Cartier designed the famous poet JeanCocteau unique shape and deep rich flavor Cartier ring ring … … In 2003, Cartier launched the “Kiss of the Dragon” jewelry line, his inspiration came from China traditional cultural and Arts Will be some of the most simple everyday things such as wishful unusual knots, wind chimes, button lock, and the classic “Dragon” style is interpreted as a symbol of happiness and good fortune, success and permanent jewelry treasures.
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