I think the question most bloggers want answered is: “How do I get more people to read my blog?”. So here they are for your reading pleasure:
The Top 5 free tips how you can promote your blog.
Tip 1: Write Interesting Content
It might seem as if this had nothing to do with promotion. But the content of your blog is the central part of your blog marketing. You need to write the most compelling posts you can think of in order to get people interested in what you have to say. You can really stand out if you have something unique to offer on your blog.
Tip 2: Use the Right Tags
Many people who read blogs find postings they’re interested in via tags. So make sure you include five to ten tags relevant to your post every time.
Tip 3: Swap Links with Other Bloggers
Do you already know other writers from the blogosphere? Great – why not ask them for a link exchange? But be sure to never send spam when doing this – bloggers hate spam as much or even more as non-bloggers.
Tip 4: Write Articles
Do you have a topic you are passionate about? Why not write an article about it and submit it to various article sites? As you might know you can add your link into the “About the Author” box at the end of your article which brings you extra visibility and traffic. You can even repost your article on your blog for extra content – and traffic. Or vice versa: Take one or more blog posts you wrote and make them into an article.
Tip 5: Try Video Marketing
This might not be for everybody but if you’ve already made a video on YouTube in the past you might try this approach: Make a video in which you sit in front of a camera and talk about a post you made on your blog. Add your link to the info box that appears to the right of your video and mention your blog’s URL at the end of the video to reach more viewers – and hopefully prospective readers.
The author helps bloggers by offering a free blog marketing service. This article may be republished, provided it is done so in its entirety including this author’s resource box.
Blogging is an essential part of my business, and I can tell you firsthand how difficult it can be.
Believe me. I’ve been doing it for more than 10 years.
Everyone recommends a blog to gain traffic, but launching a blog the right way and consistently creating content on there is difficult.
Here’s what happens.
You get all jazzed up about starting a blog. You rush out the gates with reckless abandon, writing on familiar to you topics with energy and verve.
A few weeks go by, and nice things happen to your website traffic and conversions.
And then you start to realize that writing is hard work.
Wow. It’s freaking hard work.
And so you skip a day.
And a week.
And then you struggle to come up with topics, so you skip a few more days.
You kind of “forget” about blogging and feel guilty about it.
Your blog goes dormant, and you curse yourself every day for it.
Sound familiar? It happens to a lot of people. For all the craze over content marketing, there sure are a lot of people who fell off the wagon a long time ago.
I get that. I understand. It’s tough work. It’s grueling at times. It’s thankless. It’s challenging.
And to write an article every single day, day in and day out, year after year? Sounds impossible.
It’s not. And I’m going to tell you how and why.
Here’s what you need to know about what it takes to write a blog post every day.
Yep. I mean that.
I know that reading takes time (and writing does too), but I have a good reason telling you to do this.
The key to writing is reading. The more you read, the more prepared you are to write. Just to write this post, I read over a dozen articles about blogging to make sure I cover every angle and gather supporting data.
For example, most blog articles are shared without even being read, especially on social media. Even when we do read them, we mostly do a quick scan.
Download this cheat sheetto learn how to make yourself write an entire blog article every single day.
Here’s a graph of how time spent reading an article correlates to its social activity.
Sometimes a headline and a snippet are enough to satisfy a reader, which is why these elements are so important for SEO purposes.
The content itself can make a difference in whether or not an article is read, especially with branded content. Brands that blog with a purpose have consistently higher ROIs and perform better in every KPI.
To be sure you’re creating valuable content instead of just parroting what everyone else is saying, it’s important to continue reading.
I’m an expert in content marketing and SEO, but I still read Search Engine Journal, SEOMoz, and other industry publications because even I can’t keep up with everything on my own.
Blogging is a community, and contributing as part of it means you’ll need to read other blogs.
Since you’re already reading, take inspiration from what other bloggers are doing. Crowdsourcing ideas is a great way to brainstorm. Starbucks, for example, recently found success with its My Starbucks Ideas program.
There are tons of blogs on every topic, and here’s a list of 50 top blogs for every topic imaginable.
See what the greats are writing about. Follow a successful blogger like Chris Brogan to find trends in his writing style. You can even research his site on SEMRush to learn what keywords and landing pages are successful.
By looking externally for ideas, you’ll broaden your blogging horizons, and brainstorming blog topics for yourself will become much easier.
Like any other business, your blogs will only be successful if they satisfy a need.
The only way to know what people need is to be a person yourself and go out to experience life like everyone else.
For most businesses, content marketing is a relatively new, experimental concept. In a recent survey, only 8% of B2B companies stated they had a sophisticated content marketing program.
Until you find your sweet spot, you’ll need to experiment a bit to see what your niche truly is. Tackling the same topic from different perspectives makes content creation much easier and more streamlined.
About one blog post every other day is the bare minimum to attract a decent, sustainable traffic flow to your blog.
One blog post per day is a great start, but ideally, you’d want to publish multiple posts per day.
If you can write two blog posts a day, you can quickly build a one-month editorial calendar and schedule enough posts in advance to take a few days off while still publishing that pre-written content on your blog.
The more content on your site, the lower your bounce rates will be, as people will be able to navigate your archives instead of just reading one post and leaving.
Like I said, there’s a lot more involved in blogging than just writing posts.
Here are a few common problems faced by B2B marketers when generating leads, which blogging is a component of.
Understanding, analyzing, and running all these operational components is vital to maintaining any successful business, and it has to be routine in a blogger’s life.
When you’re routinely pitching stories, creating outlines, and researching, the actual act of writing for your blog becomes much easier.
And as I explain exhaustively in my blogging guides, quantifying the success of a blogging initiative requires quantifiable metrics and KPIs that allow you to set and measure goals.
It’s much easier to write when everything is running like clockwork and you are not running around like a chicken with your head cut off, trying to put out fires.
Most major publications, like Rolling Stone or People, use editorial calendars to determine what content to publish.
An editorial calendar is great for your blogging efforts too.
Like a director’s storyboard, an editorial calendar gives you an outline to work with and the ability to know at a glance where you’re at and what’s publishing soon.
Here’s an example of a basic editorial calendar:
With an editorial calendar in place, instead of being in a constant race to come up with new ideas, you’ll be working ahead, making your blog run much more smoothly and giving you time to correct any issues or changes that may come up along the way.
You don’t have to do all the blogging yourself. Sometimes it’s nice to offer a different perspective, whether from internal team members or external bloggers.
Many bloggers are happy to guest-post on someone else’s site in exchange for a backlink to their site. By collecting posts from a variety of other bloggers, you’ll greatly amplify the reach of your blog through the power of their networks.
Every post published on your blog is extra content, even if it’s not written by you.
If you prefer to keep your name on every post, there’s always the option of hiring a ghostwriter, who can be found through a simple Google search or Craigslist ad.
A simple way to produce more content is to write long-form answers to reader questions in a Dear Abby advice columnist format.
Quora, Yahoo Answers, Ask Jeeves, and Siri all became popular because of the ability of users to ask and receive answers.
Recent research from Twitter shows customers prefer companies that actually respond quickly to their concerns on the microblogging site.
If you think of your readers as customers (which you should if blogging is part of your business), you should be catering to their needs, personalizing their experience, and responding to complaints and questions.
If you’ve established yourself as an expert on a certain subject matter, which will be clear from your previous content, people will see you as a trusted resource and ask questions in the comment section.
You can answer in the comments or, if a longer response is required, create a whole new blog post to respond, backlinking to the original question as a resource.
People are creatures of habit, and we appreciate when things are kept consistent. When you make blogging a habit, keeping it up won’t be a problem.
How do you build a habit?
It’s pretty simple, actually.
It looks like this:
Why does this habit-building process matter?
It matters because blogging matters.
The biggest revenue-generating tactic in blogging is marketing and advertising, which is seeing steady spending from last year to this year:
If you can provide a steady stream of content, you’ll earn a sustainable income through blogging, but it has to be a habit.
The idea of Ernest Hemingway spending his days drinking and being a playboy while putting out awesome writing is nothing more than a fantasy and a caricature of the great writer.
Hemingway was good. He made it look easy.
But writing a post a day isn’t about lolling around and waiting for your muse to strike.
Working writers are working writers because they work. They force themselves to work. And then that force develops into a habit, which makes them writing machines.
Once blogging becomes a habit, you’ll often find yourself writing four or five posts a day instead of just one. You get faster over time, and things get easier as you go along.
The fear of not being able to come up with topics to blog about is a mental wall that exists only in your head.
Thousands of people earn a steady first or second income through blogging despite the fact that coming up with relevant things to say about relevant topics on a consistent basis is a challenge.
More content equals more opportunity for backlinks, high SEO rankings, and more sustained organic traffic.
By involving external resources, continuously researching, and employing solid business practices, you can turn your blog into a daily content mill that generates revenue.
What tactics do you use to overcome writer’s block and continue creating every day?
It can be said with certainty that creating a blog and launching it is easy enough compared to promoting it. You can follow some techniques to popularize your blog. The key is to be at it consistently and then you can see the results pouring in – in the form of increased traffic.
First thing you as a blog owner should understand is that building substantial traffic to your blog is a process that takes time. It typically takes several months. To make a blog search engine friendly and content rich should be your primary aim. In fact these two points should be kept in mind during the blog building phase itself. When your blog is search engine optimized it will automatically feature near the top in search results which will in turn attract traffic to your blog. When the content is good the blog gets word of mouth advertisement and is automatically promoted. There are many sources of traffic which you can try to tap. Some sources have the capability to generate a big number of visits while others are significantly low. Searches give considerably high levels of traffic. Social networking is much hyped but results vary. Bloggers referred from another blog are also good traffic generators. You need to stay focused to recognize what exactly works for your blog and try to work hard on that promotion technique to take your blog forward.
A blog that has fresh posts every day or many times in a day will definitely create an image of being active; that some one is working on it diligently. New posts there fore bring back visitors for more information. They also serve to add new pages to the indexes maintained by search engines. Having comments for the posts will be great because it gives an impression that not only many people are following your posts but they find the posts good enough to pump in their comments. You should remember a thumb rule that repeat visits are a key to a blog’s sustained success. When visitors come back it means they are interested – they are more likely to leave comments, become your customers, spread your blog news to their friends circle and so on. So repeat visitors is equivalent to trusted network building on a vast scale.
Link building is another technique that you should make your priority. They get traffic from other blogs plus also improve search engine rankings. If you can get inbound links from blogs that already have a following it improves your blog credibility automatically. Another important factor you might want to consider is to spread out your traffic from different sources – having visitors coming from just one source alone could be risky. If some thing happens to the flow from that source then your blog will be left stranded. Where as when you have more than one source generating traffic for you there will always be a fall back option. Forming a network with co-bloggers is a sound move in terms of building traffic because a wide network means better exposure.
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The big question being posed by most newbies is how to blog effective. Many have said that you need to have tact when it comes to keywords usage, blog designing, writing skills and the like, but I beg to differ. There are people who have made blogs to act as their diaries and over time have gained immense following. They did not optimize their blog with keywords and they still generated huge traffic.
The secret to knowing how to blog is simple, post content that comes right from your heart and experiences you go through. Write as if no one will read your content and pour your heart out. This will help you connect with your readers and thus they will understand you better. Readers should feel and flow with what is going on in your heart.
Just the other day an article was posted that blogging is dead and micro blogging has taken over. It is true that sites like Yammer, Plurk and Twitter have completely revolutionized how to blog. But micro blogging is there to complement blogging. The fact that in micro blogging you are limited to the words you share means you need something more.
The single lines that one shares on social media sites mostly lead readers to websites or blogs with full content. Therefore, this goes to show that as much as you micro blog you need to also know how to blog. People doing online business have realized this fact and are making money online by generating traffic to their blogs through social media websites.
The issue is not about how many followers you have or the number of tweets you send; you need to direct your target audience to websites or blogs with comprehensive content. Many can say that you can direct people to affiliate websites but you would make more cash if you lead people to your own blog. All said and done you seriously need to learn how to blog and include it to your arsenal of generating free website traffic.
To harness more valuable content on how to blog follow the links below.
Stephen builds authoritative and rich content on How To Blog. His website shares Money Making Ideas and proven Internet Marketing Strategies. Visit his informative and insightful website at Make Money Online Secrets and learn more…