Expanding the reach of a blog has become increasingly easy thanks to growing social media platforms. Not only do social media sites allow you to share content that isn’t necessarily appropriate for a blog, but they also enable you to reach various markets that your blog might not reach.
In particular, Facebook is one of the most powerful ways to extend the reach of your blog.
Just look at the stats: According to Facebook’s Facebook page (yes, you read that correctly), there are more than 500 million active users on Facebook, and 50% of these users “log on to Facebook in any given day,” and, “people spend over 700 billion minutes per month on Facebook.”
Also, over 150 million people log onto Facebook using a mobile device, and these users are on Facebook double the amount of time than users who don’t access Facebook via a mobile device.
It’s obvious from these stats that Facebook has reached unbelievable heights in its popularity. Now it’s time to discover how to harness Facebook’s popularity as a blog marketing toolâand it begins with creating a Facebook page for your blog.
In order to use your blog’s Facebook page as a powerful blog marketing tool, you must understand the power of a Facebook page and how to channel this power into a driving force for your blog.
If you want to become influential and maximize your blog reach, use Facebook pages as a(n) . . .
Exploration Hub: When you use Facebook as a branch of your blog, it’s so easy to explore different ways to interact and share. There are endless opportunities for creativity when you use Facebook as an extension of your blog. Experiment with posting quotes, questions, articles written by others, and more. You can also play with the navigation tabs on your Facebook page using Facebook’s FBML application.
Quick-Thought Platform: How many times do you have a quick thought you want to share with your blog readers but don’t think it deserves its very own blog post? Sharing these quick thoughts on your Facebook page is the perfect way to express your ideas without writing an entire post around it.
Blog-Idea Generator: Depending on the responses you receive from your Facebook page posts, you can determine whether that topic of conversation is popular. For example, if you posted a question or a quick thought onto your Facebook page that happened to generate a lot of responses and interest, you might consider writing a full post on the topic for your blog.
Instant-Sharing Spot: Whether you happened to stumble across an interesting article or saw a video on YouTube that you wanted to share with your followers, you can easily and instantly share that social object with your entire Facebook page fan base. Sharing a variety of interesting social objects makes for an engaging and influential page that generates comments and discussions around specific topics. Your followers can connect to you and each other through such interactions and, therefore, be more likely to visit your page on a daily basis.
Blog-Promotion Tool: Promote your blog by setting up an automatic feed for your blog posts using Networked Blogs. This way, whenever you post a blog, you don’t have to sign into your Facebook page and post the linkâit will automatically be added to your page. When people see a topic that interests them, they’ll click on the link and be directed to the post on your blog.
Discovery Zone: One of the most beneficial tools that Facebook pages offer is an insight tool. Through this tool, you can see who is following your page with detailed demographics such as gender, age, language, location, interests, marital status, and more. You can also easily observe who is interacting, how many interactions are being had, and what the most popular topics of interest are.
Discover simple marketing strategies to attract and convert prospects. My bimonthly ezine, Sumer’s Secrets is packed with tips on how to improve your web copy, promote your website, and market your brand.Â Sign up and receive a FREE report on creating web copy that will increase sales and site traffic.
Michelle Salater is an award-winning writer and president of SumÃ¨r, LLC, a company which specializes in web copy writing, SEO copywriting, and the promotion and marketing of websites after they launch. As an avid business blogger, Michelle has grown her marketing blog,Â Copy Doodle, to be a powerful lead generation and client education tool, and frequently guest blogs and lectures on blogging. In 2009, Michelle won theÂ Charleston Business Journal’s Forty under 40 award for her business and community leadership.
The well-designed website and keyword-rich content plays a crucial role in increasing sales conversion rates for the business. Hence, it is necessary to ensure that there are no hurdles for the visitors that will restrict them to reach the conversion goal.
The business owner must consider each web page as a starting point for their website rather than just home page which will direct them step-by-step towards conversion goal. Following are some of the ways which can help your business to make more sales conversions out of your website:
1. Â Once a visitor lands on one particular web-page, direct them to take a further step to view other web-pages/services and then help them to take a final step which is the conversion.
2. Â A website must have alternative paths to the conversion point so that they do not loose out any potential customer.
3. Â Inspect all the conversion paths to identify missing information, broken links, errors on web pages and call to action areas.
4. Â Once you have identified the problems, you must not waste time to correct them to lead a visitor directly to conversion.
5. Â Use analytics to determine the areas where steps can be added or removed to make the conversion process easier and more efficient.
6. Â If your conversion rate is already improving, its time for you to experiment with new paths to generate higher leads and sales conversions.
7. Â Create and test new paths to attract higher number of customers towards your website.
There is no looking back once you are at the center of the competition. You can never stop looking for new opportunities to improve your conversion rates. All this is possible only if you have great understanding about your target market which will help you to build paths that will work for your business successfully.
So, follow the above seven steps and make profits by higher sales conversion rates for your business.
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If you are planning to select appropriate promotional products according to your target customers then you can see the wide range of promotional products available for you. The choice of promotional products depends on your business and your budget. Here is a description of some promotional products and the reasons of why you should choose them.
Promotional Golf Gear is good for you if your company has anything related to golf or provides services related to golf. It can be installation of artificial turf in golf courses, manufacturing of golf sticks, balls or even golf gears. Promotional Golf Gear is an expensive product and you can select it if you are promoting some sporting event or any health related event. Promotional Golf Gear can bear the name of your brand and then can be given to the participants or the organizers of the event. It is not necessary that you use Promotional Golf Gear only for above mentioned occasion. These can be gifted to the people who play golf and are in business relationships with you.
Promotional diary can be gifted to almost anyone and at any event or occasion. You can gift Promotional Diaries on New Year or simply as planner to the people you think can benefit your business.Â Unlike Promotional Golf Gear these Promotional Diaries are more general and can be used by anyone and everyone. When you order Promotional Golf Gear then you have to be very sure of their quantity because it is very difficult to use them generally. They are ordered for special events whereas when you order Promotional diary then you can use then for any event throughout the year. Promotional Diaries can be electronic as well but then the cost of such Promotional Diaries goes high.
Similarly when you see Promotional Caps then you find them a cheaper option when compared to Promotional diary or Promotional Golf Gear. Use of Promotional diary or Promotional Golf Gear is usually limited and these types of products are used to target specific groups or people at specific positions in organizations. Promotional Caps on the other hand are usually intended to be used when an event is targeting masses. Promotional Caps are perfect for distribution in marathons, special run organized for special cause, any awareness camp or for distribution amongst the volunteers of any event. Promotional Caps can be made attractive and can be customized by writing special message or name of your brand.
It is a fact that if you have to distribute Promotional diary to each participant at an event that has hundreds of people then it may really go out of the estimates you might have set for spending. Promotional Caps are not only cheap but serve the purpose and look good for outdoor events. You may choose Promotional diary, Promotional Caps or any other gift that you want but the occasion and intended purpose are very important factors that you must consider before ordering these products. There are enough choices in the market and you need not restrict your choices to Promotional Diaries, Promotional Caps or Promotional Golf Gear.
Several years ago, anyone wanting to advertise on the Web would have little choice but to spend thousands on Web ads. During those times, ads still followed the traditional method of trying to broadcast to as many people as possible. It didn’t take long for people to learn to ignore these kinds of ads. However, the invention of pay per click search engine advertising has breathed new life to businesses selling online.
Pay per click (PPC) services allows you to broadcast your ad exclusively to your target market. Some of the most popular PPC providers today are Google AdWords, Yahoo! Search Marketing, and Microsoft ad Center. Advertisers can choose keywords that will be used to match their ads to customer searches. You only pay for every click your ad gets (cost-per-click or CPC.) You can even allocate a daily CPC budget limit. You have total control over how much you spend without sacrificing the effectiveness of your campaign.
Pay per click search engine advertising works for the consumers as well. Instead of being bombarded with all kind of ads, they only see those that are relevant to what they’re searching for. The difference here is that customers are virtually seeking you out! To businesses, this means more qualified customers who have the biggest likelihood to buy from you.
Pay per click listings also allows great freedom when it comes to creating your ads. In fact, most would even provide keyword tools to help you find the best keywords to use. Ads can be deployed very quickly. You can bid to give your ads higher ranking on the search engine results page. Unlike Search Engine Optimization (SEO) strategies that take months to fully take effect, PPC ads can deliver results within days.
PPC providers also give you the ability to monitor the performance of ad listings. Click-through-rates and cost-per-conversion can be tracked and measured. Find out which ads/keywords are delivering more sales in an instant. This is crucial and allows you to continuously refine your pay per click search engine advertising campaign. All types of companies, big or small, have equal opportunities for success when using PPC services.
Pay per click search engine advertising is the best way to get your business noticed by the right customers on the Internet. It is also very cost-effective and can deliver very high return-of-investment (ROI) if executed well. Businesses will find this effective Internet Marketing strategy essential to their success.
Vans are the epitome of the work culture, but it is important that you get Van Conversions services so that you can customize the van to suit your requirements. Many businesses need to perform door-to-door services for their clients. It could be a florist’s business, an interior designer, a deliveryman, a handy man – the list can go on and on. The fact is that there are very few businesses where you can just turn up at your client’s house; many of you will need to take a lot of your work paraphernalia along with you. The deliveryman needs to take the goods, the florist – flowers, the handy man – the tools and spares and the interior designer – the samples, scales for measurement and so on. If you have a van with simply a boot where you dump things, the disorganization can cost you a lot of time as well as other things like your business. This is where Van Conversions comes in. Undoubtedly, the van is a very important part of your business, but making the van suit your business requirements will help it. What Van Conversions Entails All businesses have different tools and demands. Similarly, every van needs different things in different businesses. If you plan to keep tools in and hardware in your van, your van should be able to store and contain your tools properly. In all cases, you need to be easily able to locate anything you want without having to wade through stock piled junk or rummaging through boxes. Van Conversions can fit your van with modular rackings that are durable and excellent. Vehicle conversions are a necessity when it comes to businesses that need mobile operating centres, such as in the case of public sector vehicles. Ambulances, police vans, dog handling vehicles, search vehicles and other vans require fitments that are not generic, but very specific and particularly for certain tasks. These public sector vehicles too need proper modification to make sure that they are as efficient as they can be. Then there are the requirements of specialist vehicles, such as in the case of pest control companies. They need to carry fumigation tubes attached to fitted gas cylinders in the van. This requires precise planning and fitment, and without proper construction and user-friendly modification pest controllers could very well end up lugging cylinders all over the pace. This would be lengthy, time consuming, and obviously very bad for business. Even dogcatchers need proper fitments of cages in the van so that space is properly utilised, and easy to use. Specialist vehicles need proper planning to construct them. This is why you should make sure that you choose the best possible people for van conversions. It is not just a matter of proper fitment for your business. There is also a safety issue involved.
During vehicle conversions, you have to make sure that you do not compromise with the safety of the vehicle. To get an idea on how to go about Van Conversions, do a thorough research. Visit www.jamesalpe.co.uk for more information.
Internet is considered as a global media due to its information spreading ability. Therefore, most brands stick to the internet as a great source of marketing for their business. This thing leads to the demands on a good copywriter, who keeps continous efforts and not plain sailing for copywriting.
And as great ideas are a requisite to sell your products and services and attract customers, the art of good copywriting becomes even more cardinal, especially when it comes to online copywriting. So the success of any business marketed through the net depends on a good content. There are around millions of products and services that are displayed on he net. To make an effective impression on the target group, a good web content writing should try and play with words and convince the consumer of the product. Not just that, a consumer will not trust the services in the first go. Hence, a trust value has to be built between the firm and the consumer through effective copywriting.
Online marketing has a lot to boast about! With a huge range of services from decor to food to garage doors, the internet has a lot to offer. In fact it has helped in boosting the trade, and millions of brands are thriving, thanks to the boom of internet copywriting.
Gillette is one such success story. It started promotion through online games and later connected with Facebook and twitter. This helped in growing its business multifold.
A copywriter can write his web content in quite different ways actually using his creative skills. But the most effective way to write it is by using keywords that would ensure the website’s frequency to appear in the search results list. This is called SEO(Search Engine Optimization).SEO copywriting is definitely more difficult than the usual online copywriting, but a lot of copywriters today opt for SEO copywriting as it helps in getting more business.
So there you go, effective copywriting= amplifying businesses!
Finding a copywriter with the required skill sets could be a hassle. But the team at RightCopywriter.com has helped many brands create a stupendous online identity by offering matchless copywriting. RightCopywriter.com has been a leading content development and copywriting agency back in India. With over 100 clients Rightcopywriter has served a wide and varied clientele spanning across the globe.