Although many will say that copywriting for the web is a new and totally different animal, remember that the principles of copywriting still apply, and it’s a skill that has been around longer than you may think.
Writing compelling and persuasive copy is a skill that every entrepreneur must learn – whether they conduct business online or offline. And at the beginning of any marketer’s career this more important than ever. Because unless you can pay many thousands of dollars to hire someone to write great salescopy for you, you’ll surely break the bank in no time, if your sales can’t back-up the expenses that it will take for you to have it professionally outsourced.
Copywriting is essentially marketing. It is persuasive and it promotes an overall idea about either a product, a service, or a company.
Copywriting has only one goal, which is to SELL. But with the advent of the internet, copywriting has become more in depth and wordy to assist in search engine rankings.
Copywriting is about knowing how to use words. This includes how to manipulate them and assemble them in a way that achieves your ultimate goal … which is to SELL.
Effective copy will speak directly to your audience. So to be able to do that, you first must understand who your audience is. What keeps your prospects awake at night? What problems and pain do they struggle with? What questions do they have? And what answers can you provide?
Also in speaking directly to your audience, it must be in words that they can understand and relate to. And to draw them into the message you are communicating, write your copy as if it were for ONE PERSON. Sprinkle it with words like YOU and YOUR, rather than “we, me, and our”.
Since our world is made up of all different levels of literacy, choose your words wisely so that they can be understood by customers and prospects with weaker reading skills. In fact, some of your customers and prospects might be multi-lingual, and their vocabulary skills in the language you’re marketing in might be weaker.
For this reason (and others too), keep your paragraphs short, and scannable.
Scannable copy means that a person can glance at the web page, and get the general idea of your message without reading every word of it. As you organize the format, remember to make use of color, bold & italics, font sizes, capitalization, bulleted lists and line length.
Although all these formatting choices will help to make your copy scannable, don’t use them all at the same time, or for entire sentences. Highlight a word or two that needs some PUNCH, and needs to stand out. If there’s a point that needs to be drilled in to the minds of your readers, make it stand out by using one of these formatting options.
Since your goal is for your visitors to BUY, you want them to READ. And for them to READ your copy, it must be EASY to read.
For more on internet and online marketing strategies – visit : copywriting tips for beginners
Tips to Boost Your Copywriting Effectiveness
You’ll find a number of courses on copywriting on the web, and you’ll see that most of them talk about the same points in a different way. This is proof that the basics for copywriting are exactly the same. As long as you work towards learning those basic principles thoroughly, you’ll find the rest is simple. This article will delve into some simple tips that can help you improve your copywriting skills.
You have to connect with your readers with your copy and hold their interest. Your goal is for your copy to be the most fascinating subject in the world to your prospect, at least for a few minutes. In order to do this, you need to have a flow. If you are going to write good copy, you have to do this. From the heading to the P.S. (if you have one), there has to be a steady flow. Try to transition smoothly from one paragraph to the next so it all fits together. Your natural flow gets broken if you get diverted and go off topic. The more your copy flows, the better the response from your readers will be. If you can use your copy to tell a story, this flow will come easily. Explain to your prospects that you once had the same problem they have, but that you found the ideal solution. If you can show how similar you are to your prospects, they will find you more trustworthy and they will be open to trying this product that helped you solve the same problem they have. So, by telling a compelling story that is close to the hearts of your prospects, you engage their emotions. Your audience can better understand your point when you are able to generate this kind of flow.
If you want to close your sales you need to make sure that your buyers feel comfortable. It is your job to make them feel okay about making the decision to spend money. So how do you do that? By offering a 100% honored money back guarantee that shows support for your product. This just shows your conviction in the product and your confidence in its ability. By doing this you make your prospects feel relaxed, since you’re simply taking the risk off their shoulders. Copywriters often worry that this type of offer reduces their sales. Believe it or not, the opposite usually happens: business booms and more sales go through. Also, you need to find the right length of time for your guarantee to last. For the most part, Internet marketers use a thirty day money back guarantee but you can use whatever length of time you think is best. The thing to note is that the longer your grace period on your guarantee is, the less likely it will be for buyers to actually ask for the refund.
A good thing to use in your copywriting is the AIDA formula. This is a very effective four part process that your prospects are guided through. The formula stands for Attention, Interest, Desire, Action, and your goal is to get their attention and then interest, make them desire something and then lead them to action. This method of writing a sales copy has been tried and tested; it tends to give great results.
In conclusion, work on honing your copywriting skills and you’ll be rewarded with increased sales and expansionm in your online business.
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Tips for a Profit Pulling Copy Copywriting is one of the most profound skills that you can have when you’re working as an Internet marketer. It helps increase you sales greatly. For a good copy to be written many factors should be kept in mind in if you would like to see a jump in your sales. Below are some tips that could assist you in improving your copywriting. The point of sales copy is to help potential customers understand the benefits of your product. You also need to show them that your product is not only good but it really works. You can do this by providing evidence of past satisfied customers in the form of testimonials. Testimonials can be an excellent way to persuade a doubtful customer to buy. When hearing something from a third person our minds naturally believe. It will also serve as a first hand view of how the product works for other customers. People are naturally wary about scams on the Internet, so of course they want to be cautious about what they buy online. To give your testimonials some credence, try to include a website or details for the person who left the positive feedback. You can also include audio or video testimonials, which deliver more value. It is not a good idea to have your testimonials concentrated in one area but rather throughout the copy. From time to time show them. Make sure all the testimonials stress on different points and talk about various benefits of your product. Another copywriting principle is to tell people about the benefits your product offers, not a long list of its features and parts. No matter how good your product’s features may be, the customer is only interested in what it can do for him. Your readers want to find out what your product will do for them, not how it works or how it’s made. You can handle this by making sure that for every feature you list you also mention a benefit. If you can get some valuable word of mouth promotion of your product, you don’t want people talking about its features, but about what it does for them. The benefits are what make people want your product, even though the features are certainly important as well. So make sure your copy is full of bullets points explaining the benefits. Your third useful tip should be to use the post script or P.S when ending your sales letter for an increase in sales. Just by using a few lines you can see your sales boost once done the right way. Studies have shown that the P.S. is read by almost everybody who reads your headline. Apart from that, it stops many people from leaving your page and once again reinforces the benefits of the product. The post script should be a strong calling and a summarization of your entire offer. In conclusion, a good sales copy is made up of a number of elements. It takes some time and effort to master all of these. Your skills will improve as you keep working on it, but your copywriting doesn’t have to be perfect for you to make some sales while you’re still learning.
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It’s important to realize that the copy you write should not be focused on you. Instead, keep your attention on your customers, the people who your product is aimed at. Your readers are only interested in what your product is going to do for them, not about your great qualities or accomplishments. They want to know what’s in it for them. You won’t be impressing people by telling them about your peEffective Copywriting Tips that Give Results Copywriting is essential for online marketing success. In some cases, internet marketers have risen to the top of their field simply because of their copywriting abilities. By improving your sales copy, you will improve your conversion rate and thus make more sales. In this article we will be discussing some important copywriting tips that you can use now to see results.rsonal success story, you’ll be turning them off. It’s essential that your copy does not have too many “I’s” when it should be full of “you’s.” Copywriters who talk about themselves too much end up driving their prospects to the web pages of their competitors. You don’t want to put off telling your readers how your offer will help them. You have to keep your customer as the main character of your copy, from beginning to end. Another important tip that you need to remember is to keep all your focus on the benefits of your product, not the features. Yes, your product might have the best features but unless you show your customers why and how they would benefit out of them, it’s of no use. Your readers want to find out what your product will do for them, not how it works or how it’s made. You can handle this by making sure that for every feature you list you also mention a benefit. Besides that, when your prospect talks about your product to his friends and family (word of mouth) he/she won’t talk about the features but will only talk about how beneficial the product is. Even though your features make your product original, what people really care about are the advantages. It’s helpful to make use of bullet points to list your product’s benefits. Your sales letter should include a valid guarantee of some kind. If you want people to buy your product, you have to first give them some reassurance. They want to see your conviction in it and how much you believe in it. If you can prove that you are confident about what you’re selling and that you will assume all the risk, their fears about buying will be put aside. This automatically reduces their anxiety and gets them to lower their defenses about buying. Good copywriting, then, is a bringing together of several important principles. It takes some time and effort to master all of these. Your copywriting and profits will improve the more you practice and the more effort you put into it.
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Why should youfind out the copywriting secrets that theleading Saleswomen and gurus use?
No problem. More cash flow. Writing good copy will increase the conversion rate of any of your squeeze pages, sales letters, emails, videos, etc. Copywriting is the foundational skill needed to be successful in any type of marketing. Regardless of your marketing method you need good copyriting skills.. Itâs just sales talk in another format.
You have to understand how we humans think. People initially make buying decisions based on emotion and later justify those decisions with logic. Why is this crucial? Of all the copywriting secrets out there this is most important. We have to trigger these emotions so they will buy. If youlearn nothing else from this writing then figure out this principle. Everything you create in copywriting should have this behind it.
How do we unveil these copywriting secrets then?
Without a doubt, you have already asked yourself âdoes my product or service offer something of value that my prospect wants or needs? Does it provide them a solution to a problem?â If your product doesnât provide an answer to the prospectâs problem then you may want to find another opportunity.
When you have something that meets your prospectsâ needs then there is a neat little system to create great copy that will jack up your conversions. . . . .
1. Identify the challenge. Revisit some past troubles you and your prospect have been through. Really twist the knife here. You want to cite examples that the prospect will relate to and feel pain since it is the same as their own experiences. For example, If you are pitching a weight loss supplement you might talk about the fun times fat people miss due to their obestiy or the family moments theyâll miss from premature death, etc..
2. Give them an answer. Talk about all the benefits of your product not the statistics. People want to know how it will help them solve their problem not how many calories or vitamin C is in the product.
3. Talk about Your Credentials. Give them reasons to buy from you rather than your competition. If youâre not an expert yet, cite a third party who has credibility with the prospect. Third party validation is huge.
4. Give them a guarantee. This shows them they have nothing to lose buy purchasing. It also speaks volumes for YOUR BELIEF in the product.
5. Call to Action. This is the most important of all the copywriting secrets. Many are ignorant of this or are just scared employ it. Never be afraid to ask for the sale! Come on guys! Youâre not even talking to someone live in many cases. In order to achieve a sale you must ask for it! Include a call to action at the end of your copy telling them what exactly you want them to do next.
I work in network marketing. On my blog and my squeeze pages I always have a call to action for people to opt-into my free valuable trainings that I offer. I get a constant flow of leads daily coming to my business just by asking!
I have set up a lead generation system with my team that contains some of the best copywriting secrets on the Internet. Click this link right now to discover how I get tons of leads coming to me daily. Copywriting Secrets
If you’re a blogger or copywriter like me, this is the most dreaded thing that could happen to you. It’s that particular state where there’s just absolutely nothing that comes to mind!
Imagine holding a pen with a piece of paper in front of you or imagine facing the laptop screen with your hands already on the keyboards and yet all you see is that empty piece of paper or the blinking laptop screen.
It seems that everything just came to a halt and while the clock is ticking, you just don’t see yourself moving. You’re at a standstill. At times you are so tempted to give your brain a whack but well, that would be quite painful, so you just end up a frustrated copywriter.
That’s how I would really put it. When you lack inspiration, you stumble and come to a writer’s block.
What to do?
Break copywriter’s block.
According to Ben Settle as mentioned in his Million Dollar Copywriting Secrets course, here are some things to do:
1. Read anything.
Be a voracious reader! Reading is food for the brain. When I was in college, I had this professor that would literally read anything including the minutest of candy wrappers and plastic bags. All things that passes through his hands, as long as it has fine print in it, he will really take time to read! It really goes without saying that reading opens up different worlds and experience beyond imagination that could really be a great source of inspiration for all of us.
Sometimes you’ll even be surprised to know that you would actually be drawn to particular books at just the right time. It’s that chiasmic experience where the books actually choose you and not you choosing the books. Happened to me several times and I relish that moment.
2. Get used to a particular time to write.
I believe in rhythms. I think our bodies and minds are preconditioned to do some things way better at certain times of the day or night and we should really take note of this and acknowledge it. Once this rhythm is set, try to keep up with the schedule. Before you know it, everything just flows freely and you ultimately break the copywriter’s block.
3. Check the Urban Dictionary. This is really interesting because you get access to new and exciting coined words that you wouldn’t otherwise see in other standard dictionaries. The first word I discovered in the Urban Dictionary is metrosexual followed by narcisurfing. If you still don’t have any idea what these two words mean, you’re probably still in the dark!
In vino veritas. In wine there is truth. This is a famous toast made by a fraternity house back in college and although gone were the days of wine and song for me (unless the occasion really calls for it), there is really truth to this adage.
In our sobriety, we are often analyzing things so much, editing and revising our work often, which makes us lose sight of the essence of what we really want to say or express in writing. To loosen up our inhibitions a bit, a good dose of some liquor can actually unleash the creative, and may I say, uninhibited genius in all of us. I know Ernest Hemingway will really agree with us on this one!
Elmar Sandyck Is An Expert Internet Marketer And You Can Get More Online Tips And Techniques To Break Copywriter’s Block By Visiting http://www.InternetMastermindSecrets.com
SEO Copywriting is the technique of writing viewable text on a web page. The aim is to keep it readable for web surfers and also to target specific search engine terms. Copywriting is important because search engines are constantly in the need of genuine content pages.
Listed below are a few quick tips on Search Engine Optimization Copywriting:
Keywords should be researched. Online tools must be used to check search volumes and the competition in the market. If the search volumes are higher, it gets difficult to rank well. However, if you do rank well, the traffic generated to your web site would be in abundance.
The page content must match the title descriptions and the meta data. Both these attributes must be as accurate as possible in describing the content of the web page.
The h1 tag is one of the very important attributes. It must contain the most desired keyword.
The h2 and h3 tags may contain other important keywords. They can be those words that might generate some traffic for your web site. Take care to see that these words are relevant to the industry.
Occasional keywords and phrases can be highlighted. This will help add emphasis for visitors.
SEO Copywriting requires you to carefully go through your source code. You should see what content the web spiders will see first and try to add value to it.
All the link descriptions within the entire text copy should include keywords. Vague descriptions like read more and click here should be avoided. Again, care should be taken to use keywords that are relevant to the destination.
In case you are using references to external websites, a link to the source should be provided. This helps in adding credibility to the content.
Always remember, a sales page will never help in search engine ranking. Therefore, it is advisable to be informative and provide good detail on a page. Only include a click to action to the sales page if required.
Overuse of keywords in an individual should be strictly avoided. SEO Copywriting should not include a lot of keywords.
The content should be readable for not only the spiders but also the users. After all, it is the users that are going to read your content.
The targeted keyword and the phrase should be used in the first sentence.
Recognizable font faces should be used. Everyone won’t necessarily have the same font as you.
About the Author
Anuva is a leading Search Agency providing Professional SEO Services in the areas of Search Engine Optimization, Pay per Click, eCommerce Promotion, Internet Branding and SEO Services across various industry verticals. For further information, visit: http://www.anuvatech.com
Will the knowledge that you get paid to write better than excellent copy be enough to help you write copy that exceeds expectations? Lets be practical, even the best writers get stuck for words at some point. Learn all about the copywriting tools available that will help you exceed your clients expectations.
Long before computers began taking over our lives, copywriter tools consisted of good old fashioned paper, a typewriter, a dictionary and perhaps a thesaurus. Today, almost all print media has shifted to the web and writing copy has undergone a dramatic change. Now we have complex SEO techniques and various tools for copywriting. Writing good copy has to include keywords and phrases that the search engines will find frequently to enhance the sites visibility. While a good part of the experience comes from knowledge gained by trial and error of what works and what doesnt, making use of writing tools will be a great help.
When copywriters make use of tools for copywriting, existing skills are improved and enhanced. With a few simple clicks the writer is able to find best results for keywords and sentences that work. Guess work is done away with and much time saved in finding the right thing to say to improve conversion rates. Tools for grammar checking, homonym and homophone software can help ensure your copy is free of errors and flows properly.
Finding and employing writers tools helps you to edit phrases and sentences in a web browser to find out how you can obtain a higher page rank. Headlines and subheadings are very important and with the help of the right tools it is possible to compose the words that will have the biggest impact.
Some of the best tools for copywriting are free and with them you get easier, faster copywriting with a better style and great vocabulary. The visual thesaurus is a great tool for finding words; it is an interactive dictionary and thesaurus that encourages learning the English language in a very powerful way.
Editing and proofing your own copy can be a tiresome task. However, with the right copywriting tools, learning how to approach the task of editing becomes relatively easy. Theres a really good writers tool titled Get Your Writing Fighting Fit that is available online. It is one of the best self editing references for copywriters.
Error free copywriting that is all substance is not an easy task without the appropriate writing tools. Regardless of how careful a writer maybe, mistakes do happen. However, there are certain areas where they are simply not tolerated and copywriting is one of those areas. Content with errors will lose customers and lost customers means lost business.
For copywriters, the most important writing tools aside from their computer is a grammar checker to ensure the words they generate are grammatically correct. Not everyone has a huge vocabulary, but most everyone can acquire a large vocabulary by making use of the right copywriter tools. Some of these tools include an online dictionary, thesaurus, quotation books, reference books, grammar and homonym checkers and more that are all useful.
Copywriters with a powerful arsenal of words, who know how to use them correctly, are in an excellent position to attract customers and close sales. Making use of effective tools for copywriting helps to improve your copywriting business. Clients appreciate excellent copy that turns leads into sales by increasing conversion rates. Making use of article writing software, grammar tools and submission software is often a wise investment.
Melissa Parken is a senior editor and expert SEO copywriter at Precise Authoring. She often relies on copywriting tools such as grammar checkers and homonym, homophone and online thesaurus and sentence structure tools to ensure her submitted copy is flawless.
The idea of working from home is somewhat of a fantasy for many in Americas workforce. Many look forward to any potential work-from-home opportunity, hoping that they will be able to say goodbye to their usual cubicle and office.
While there are plenty of obvious benefits that can be had by those who work from home, there are some negatives that should be considered. Those who are thinking about working from home should take a serious look at the pros and cons of the situation. They will be able to better understand how the choice can both positively and negatively affect their career.
The first major positive aspect of working from home is the fact that your everyday life will become easier. You will not have to get up extra early in the morning to make it to work on time. You will not be forced to shower, change, and do your hair before you go to work. Your home is your office, meaning that you can wake up right before you plan on starting your workday, can skip the shower, and can wear sweats.
Working from home can also be a great way for an individual or family to save money. Those who work from home will eat out less (as they will not have to deal with going out for lunch), and will have fewer expenses (gas, parking, etc). Those who transition to working from home may find that they save hundreds of dollars per year.
One of the major negatives found by those who work from home comes in the form of focus. It can be difficult for some people to focus on their job when they work from home. This is especially difficult for those in the world of freelancing, as they set their own deadlines and goals.
Those who are still a part of a company will find that working form home causes some issues as far as communication and work is concerned. There is something to be said about being able to walk across the office to have a quick chat with another worker. Any potential last-minute meetings must be conference-called into, which is not as engaging as actual attendance at a meeting at work.
If you are thinking about moving your office to a home, or are thinking about taking a job as a copywriters, give serious thought to these pros and cons. While working from home allows you to work in the comfort of your home, it may be difficult for you to focus or be productive.
The best way for you to understand what you are capable of, in terms of working from home, is to take a test run. Plan a few days of working from home. You will be able to witness the pros and cons first hand, and will be able to decide whether or not working from home is the right decision for your career.
American Writers and Artists Inc. (AWAI), www.awaionline.com, has had direct-response copywriters and graphic design home-study programs since 1997.
The area of online marketing is so huge, and there are so many tactics and strategies available to sell just about anything. But even lots of visitors to your website wonât do any good if your sales copy doesnât convert. Part of the solution to producing effective sales copy is knowing your market very well because if you donât, then how are suppose to give them what theyâre looking for. You would be mistaken, and setting yourself up for difficulties, if you consider copywriting in the same vein as other forms of writing. The copywriter knows how to use words that reach out to the emotions and lead to certain conclusions. What weâll do next is discuss just a few copywriting tips and strategies that we hope youâll use right away.
Always strive to involve your readers in your copy, and there are many ways to do it. The more they get involved into reading your copy, the better they understand your productâs benefits. One easy way to encourage involvement is to ask simple, quick questions at strategic places in your copy. This will not only get your readers involved but will also make your copy interesting.
Phrase your questions in such a way that is produces a natural, yes, as an answer. It is just a way of conditioning the reader to be more positive and hopefully to buy your product. You are the grand host, and in that capacity you need to make people feel totally comfortable, and one way to do that is by eliminating any risk to doing business with you. The most common method to do that is with an iron clad guarantee that removes the risk. So many newer marketers are scared of being taken by a customer and are intimidated to offer the guarantee. But itâs quite the opposite; youâll be able to get more business when you have a strong guarantee to support your product. You will have very few people who will take advantage of the guarantee and misuse it, but this can be easily ignored. Try to keep it all simple and uncomplicated. Hereâs a cool one to use, make your guarantee period longâ¦ like a year, no kidding, and the effect it has is to almost eliminate refunds.
Be sure to include benefit bullet points throughout your copy. Just as the name implies, benefit bullets are meant to say a quick word about the product benefits which are not the same as the product features. Bullets can be extremely effective only if they are well thought and written. Besides that, keeping your copy organized will give it a neat, professional look and make it easy for the prospect to reach to a buying decision.
The only goal in copywriting is to sell something whether that is a product, service, optin, freebie, etc. All buying decisions are emotion-based decisions, and the buyer later uses logic to justify that buying decision. You get to learn how to use powerful emotions to sell products and get the results you want. All great marketers and businessmen have called copywriting the most important skill you could ever learn.
Manny is a professional writer and Internet and network marketing specialist. Visit his blog for some good MLM Sponsoring and Recruiting tips.