Tag Archive

By

Do Copywriting Tools Help You Get Ahead?

Will the knowledge that you get paid to write better than excellent copy be enough to help you write copy that exceeds expectations? Lets be practical, even the best writers get stuck for words at some point. Learn all about the copywriting tools available that will help you exceed your clients expectations.

Long before computers began taking over our lives, copywriter tools consisted of good old fashioned paper, a typewriter, a dictionary and perhaps a thesaurus. Today, almost all print media has shifted to the web and writing copy has undergone a dramatic change. Now we have complex SEO techniques and various tools for copywriting. Writing good copy has to include keywords and phrases that the search engines will find frequently to enhance the sites visibility. While a good part of the experience comes from knowledge gained by trial and error of what works and what doesnt, making use of writing tools will be a great help.

When copywriters make use of tools for copywriting, existing skills are improved and enhanced. With a few simple clicks the writer is able to find best results for keywords and sentences that work. Guess work is done away with and much time saved in finding the right thing to say to improve conversion rates. Tools for grammar checking, homonym and homophone software can help ensure your copy is free of errors and flows properly.

Finding and employing writers tools helps you to edit phrases and sentences in a web browser to find out how you can obtain a higher page rank. Headlines and subheadings are very important and with the help of the right tools it is possible to compose the words that will have the biggest impact.

Some of the best tools for copywriting are free and with them you get easier, faster copywriting with a better style and great vocabulary. The visual thesaurus is a great tool for finding words; it is an interactive dictionary and thesaurus that encourages learning the English language in a very powerful way.

Editing and proofing your own copy can be a tiresome task. However, with the right copywriting tools, learning how to approach the task of editing becomes relatively easy. Theres a really good writers tool titled Get Your Writing Fighting Fit that is available online. It is one of the best self editing references for copywriters.

Error free copywriting that is all substance is not an easy task without the appropriate writing tools. Regardless of how careful a writer maybe, mistakes do happen. However, there are certain areas where they are simply not tolerated and copywriting is one of those areas. Content with errors will lose customers and lost customers means lost business.
For copywriters, the most important writing tools aside from their computer is a grammar checker to ensure the words they generate are grammatically correct. Not everyone has a huge vocabulary, but most everyone can acquire a large vocabulary by making use of the right copywriter tools. Some of these tools include an online dictionary, thesaurus, quotation books, reference books, grammar and homonym checkers and more that are all useful.

Copywriters with a powerful arsenal of words, who know how to use them correctly, are in an excellent position to attract customers and close sales. Making use of effective tools for copywriting helps to improve your copywriting business. Clients appreciate excellent copy that turns leads into sales by increasing conversion rates. Making use of article writing software, grammar tools and submission software is often a wise investment.

Melissa Parken is a senior editor and expert SEO copywriter at Precise Authoring. She often relies on copywriting tools such as grammar checkers and homonym, homophone and online thesaurus and sentence structure tools to ensure her submitted copy is flawless.

By

The Pros And Cons Of Copywriting From Home

The idea of working from home is somewhat of a fantasy for many in Americas workforce. Many look forward to any potential work-from-home opportunity, hoping that they will be able to say goodbye to their usual cubicle and office.

While there are plenty of obvious benefits that can be had by those who work from home, there are some negatives that should be considered. Those who are thinking about working from home should take a serious look at the pros and cons of the situation. They will be able to better understand how the choice can both positively and negatively affect their career.

Pros

The first major positive aspect of working from home is the fact that your everyday life will become easier. You will not have to get up extra early in the morning to make it to work on time. You will not be forced to shower, change, and do your hair before you go to work. Your home is your office, meaning that you can wake up right before you plan on starting your workday, can skip the shower, and can wear sweats.

Working from home can also be a great way for an individual or family to save money. Those who work from home will eat out less (as they will not have to deal with going out for lunch), and will have fewer expenses (gas, parking, etc). Those who transition to working from home may find that they save hundreds of dollars per year.

Cons

One of the major negatives found by those who work from home comes in the form of focus. It can be difficult for some people to focus on their job when they work from home. This is especially difficult for those in the world of freelancing, as they set their own deadlines and goals.

Those who are still a part of a company will find that working form home causes some issues as far as communication and work is concerned. There is something to be said about being able to walk across the office to have a quick chat with another worker. Any potential last-minute meetings must be conference-called into, which is not as engaging as actual attendance at a meeting at work.

If you are thinking about moving your office to a home, or are thinking about taking a job as a copywriters, give serious thought to these pros and cons. While working from home allows you to work in the comfort of your home, it may be difficult for you to focus or be productive.

The best way for you to understand what you are capable of, in terms of working from home, is to take a test run. Plan a few days of working from home. You will be able to witness the pros and cons first hand, and will be able to decide whether or not working from home is the right decision for your career.

American Writers and Artists Inc. (AWAI), www.awaionline.com, has had direct-response copywriters and graphic design home-study programs since 1997.

By

Copywriting Tips – The Power of Simplicity

The area of online marketing is so huge, and there are so many tactics and strategies available to sell just about anything. But even lots of visitors to your website won’t do any good if your sales copy doesn’t convert. Part of the solution to producing effective sales copy is knowing your market very well because if you don’t, then how are suppose to give them what they’re looking for. You would be mistaken, and setting yourself up for difficulties, if you consider copywriting in the same vein as other forms of writing. The copywriter knows how to use words that reach out to the emotions and lead to certain conclusions. What we’ll do next is discuss just a few copywriting tips and strategies that we hope you’ll use right away.

Always strive to involve your readers in your copy, and there are many ways to do it. The more they get involved into reading your copy, the better they understand your product’s benefits. One easy way to encourage involvement is to ask simple, quick questions at strategic places in your copy. This will not only get your readers involved but will also make your copy interesting.

Phrase your questions in such a way that is produces a natural, yes, as an answer. It is just a way of conditioning the reader to be more positive and hopefully to buy your product. You are the grand host, and in that capacity you need to make people feel totally comfortable, and one way to do that is by eliminating any risk to doing business with you. The most common method to do that is with an iron clad guarantee that removes the risk. So many newer marketers are scared of being taken by a customer and are intimidated to offer the guarantee. But it’s quite the opposite; you’ll be able to get more business when you have a strong guarantee to support your product. You will have very few people who will take advantage of the guarantee and misuse it, but this can be easily ignored. Try to keep it all simple and uncomplicated. Here’s a cool one to use, make your guarantee period long… like a year, no kidding, and the effect it has is to almost eliminate refunds.

Be sure to include benefit bullet points throughout your copy. Just as the name implies, benefit bullets are meant to say a quick word about the product benefits which are not the same as the product features. Bullets can be extremely effective only if they are well thought and written. Besides that, keeping your copy organized will give it a neat, professional look and make it easy for the prospect to reach to a buying decision.

The only goal in copywriting is to sell something whether that is a product, service, optin, freebie, etc. All buying decisions are emotion-based decisions, and the buyer later uses logic to justify that buying decision. You get to learn how to use powerful emotions to sell products and get the results you want. All great marketers and businessmen have called copywriting the most important skill you could ever learn.

Manny is a professional writer and Internet and network marketing specialist. Visit his blog for some good MLM Sponsoring and Recruiting tips.

By

Three Free Copywriting Tips For You

Do you write sales copy for online blogs, websites, or traditional print media such as newspapers or magazines? If so, then you know that it doesn’t really matter whether you have a lot of experience or very little experience in writing sales copy – there’s always room to improve your writing. This article provides three (3) free tips that will help you increase the effectiveness of your sales copywriting, regardless of your level of experience.

1. Always Use a Headline

The headline is a quick sentence that highlights one of the best benefits of your product. It is used to grab the attention of the reader and make them want to read the rest of your sales copy. Use a lot of action words like “now,” “get,” or “do” when you write out your headline. In addition, make sure that you speak directly to your potential customers in the headline. Use the word “you” instead of speaking about someone else.

2. Format Your Sales Copy

One of the best free copywriting tips that you’ll ever hear is that you need to format all of the sales copy that you write so it looks professional. Potential customers will be affected by the way that your content looks, and be more likely to respond to your offer. They want to read something that is easy on the eyes. If your sales copy is in one big clump, it will not look professional at all. Try to write in relatively short paragraphs of about three to five sentences. Make sure that you put an empty line in between each paragraph so readers can follow along very easily.

3. Speak To Them The Whole Time

Remember back in high school English class when you spent a week talking about “point of view?” Most of us remember that the first person point of view uses “I” and third person uses “he” and “she.” However, the second person point of view is often overlooked. This is when you speak directly to the reader using words like “you.” This is exactly how you want to write out your sales copy. You want it to seem as if the sales copy was written specifically for your reader. As you can see, this article is written in the second person point of view.

If you use these free copywriting tips, you will increase the effectiveness of your sales pages, improve click through rates, and see a rise in sales of the products and services you are promoting.

The author writes articles on a number of other topics including All Natural Dog Food and Solid Gold Dog Food .

By

Essential Checklist for Effective Copywriting

Whoever your audiences are, there are a number of fators considered when drafting your copywriting. Here is the checklist to ensure the right elements for your effectiveness of your copy.

 

Does your copy contain?


An attention grabbing headline
Reciprocation
Commitment and Consistency
Social Proofing
Authority
Scarcity
Maximum benefits and zero risk
3:1 Ratio of ‘YOU’ to ‘I’ and ‘WE’
Answers to objections
Call to action

 

Attention grabbing headline: This is the most important part of your copy. Its job should be to get attention, select the right audience and convince them to read on. There are many ways to do this, and the topic of headline writing is an article in itself. However, as a starting point, try to create a headline that delivers news, promises benefits and arouses curiosity.

 

Reciprocation: A feeling of indebtedness is a proven way to persuade people to do something. Other than offering something promotional in the copy – i.e. a free tips book – you can give them some very useful information, or, more common with copywriters, give them some cleverly crafted text that makes them feel like they should certainly read on. A good mindset for approaching any persuasive copy is asking what we can offer the reader, rather than just focusing on what will make the reader do what we ask.

 

Commitment and consistency: ‘As an ‘X’ sort of person you will be interested in ‘Y”. Your copy should align what you are asking the reader to do with desirable traits that most people, and especially your target audience, want to have. However, be careful not to patronise here or assume too much about the reader in your copy. It’s easy to overstep the mark.

 

Social Proofing: Covert let the reader know that everyone else is doing it. Let them know that the product or service is credible and has been used by many people. Including testimonials is a great way to show that you are reliable.

 

Authority: Does a credible body endorse the product or service? Are there stats from independent studies to back up why people should do what the copy asks them to do?

 

Scarcity: Let them know that your offer will only be around for a limited time, and only available to a limited number of people.

 

Maximum benefit and Zero risk: Outline all the benefits that your product or service will add to your readers’ lives, and then contrast it with the very little they will have to pay for it. You can even go a step further by reducing the risk to zero by making offers such as a ’90-day money back guarantee’.

 

3:1 Ratio of the word ‘YOU’ to the words ‘I’ and ‘WE’: Write from their point of view. The best way to do this is to speak directly to the reader. Go through your copy and count how many times you’ve used the words ‘you’ to the words ‘I’ and ‘we’.

 

Deal with objections: Read through your copy and question what sort of objections might be running through your readers’ head. I.e. Can I trust you? Do I have time for this? Are you honest and reputable? Can I really afford it at the moment? Can this product do all you claim? What happens after I buy it?

 

Have a compelling call to action: Marketing is about selling the next step. Identify your next step and make it clear to the reader that’s what you want them to do.

 

Clearly not all of these will be appropriate for your copy. However, by including as many as you can, you will go a long way to making your copywriting effective.

 

Bio: Marcus Hemsley is one of the founders of Fountain Partnership – a team of copywriters. He has written for many companies, both large and small, throughout the UK helping them to write sales letters, brochures and other promotional materials.

Marcus also specialises in SEO Copywriting. Helping businesses to get seen on Google and other search engines.

To find out more about Marcus and about copywriting for businesses, visit FountainPartnership.co.uk

By

Copywriting Firm – How to Pick a Good One

What I need is a good copywriter! If I had a nickel for every time I’ve heard that, I wouldn’t need to be working. If you think you may need a copywriting firm or if you’ve been told you need one, you probably do. Professional firms can do so much that you just can’t seem to do, whether it’s due to lack of time or poor writing skills.

How many times have you heard someone say they had a great product that they knew would sell if they could just get the people to their site to see the product and read all about it? Chances are these people are in desperate need of a good copywriting firm and just don’t know it. The question is how do you pick a good one?

Determine Why You Need a Copywriting Firm 

If you’ve come to the conclusion that you are in need of the services of a copywriting firm, you must have had reasons to come to this belief. Is it time you’re lacking? Do you have the good ideas in your head but can’t seem to put them down on paper?  Do you have an excellent product but are totally blank as far as advertising? If you’ve answered yes to all these questions, than you know why you need a good firm and can begin looking for one.

What Does the Copywriting Firm Have to Offer?

A good copywriting firm can offer you almost anything you need to get your product sold. They have a qualified staff that’s trained in every area of copywriting. While one copywriter may specialize in proof reading skills, another may specialize in speed and yet another is great with deadlines and schedules. A good firm will have all these copywriting assets working together to give you the best possible results. This is where a professional firm is better than an individual freelance writer.   Finding a good copywriting firm is much the same as going to a specialist in a large medical facility for certain health problems as opposed to your family doctor. The large medical facility can direct you to the specialists that deal directly with your health issues so they can best meet your needs. You’ll get individual care for each of your problems at a large medical facility the same way you’ll get it with a good firm. Consider your copywriting firm a group of “specialists”.

Start Looking for the Perfect Copywriting Firm

Research, research and more research is the best way to find a good copywriting firm. Keep in mind that what may work right for one individual may not be right for you. The Internet is a great place to do your research for the perfect  firm. Select a dozen copywriting firms that look promising to you and begin checking out their sites, if they have them. A website will say a lot about a business or individual. Is it neat and organized? Is it visually appealing? It really is all about appearance, you know. Once you’ve gone through a few of the sites and ads, you should be able to narrow it down to a few that you really like and want to learn more about. Contact them and begin talking.

Steve Lazuka is a well-known expert in the field of natural SEO content development. Mr Lazuka founded Interact Media, an SEO content service that leverages the power of high quality content to improve search engine visibility for its clients. To learn more about this and other SEO topics, visit Steve’s site at http://www.interactmedia.com

By

Effective Copywriting Began With Dominik Bjegovic

Till the time Dominik Bjegovic arrived on the scene, copywriting was this mythical and mystical business that no one knew much about. Everyone just went ahead and wrote what they thought and presumed to be great copy, and even with the consolatory sales increases that they witnessed, they thought their job was done.

The bigger question is, can a 10% sales increase be considered good in comparison to a 1,000% sales increase, all other factors being constant, and the twain being truly comparable? Certainly not. Hands down, I would like to see a 1,000% increase in the sales of my product, even if I have to give 100% more to a copywriter of the stature of Dominik, than the existing fellow working on the job. I want results. Period. Greats ads be damned if they do not produce great results.

Dominik has a certain power in his writing which I just don’t see in anyone else. By now, through the twenty long years of my sales career, I have worked with at least twelve dozen copywriters. Most have simply failed to live up to my expectations from the word go. They simply did not even deserve the copywriter tag that they so pompously attached to the description of their professional careers.

Dominik on the other hand, skilfully started up without any such prior pretensions. He went about his job with complete dexterity and let his work speak for himself. Today, I have a business that has grown from having a turnover of 20,000 dollars to one that is well over 40 million dollars, in a span of just 5 years. My hard work notwithstanding, Dominik’s creative copy has had a major role to play. It is from the time that he started working on the copy for my products that sales started surging immensely. And they have never looked back since, and neither have I!

Vikram A. Malik is an Internet Marketing specialist.

By

Dominik Bjegovic, the Master of Successful Copywriting

While trawling the spectra wide world of the worldwide web, I came across a fabulous copywriter by the name Dominik Bjegovic. I had already heard a lot about him and the magic that he delivered with the written English word, but this was the first time that I actually got to see the results that he brought about. Seeing the testimonials from such a diverse range of clientele from all parts of the globe, as well as the actual products and services, whose spiralling sales have clearly been documented to be the result of Dominik’s copywriting efforts, I was well and truly convinced that here was the man who can truly turn things around, simply with his copy.

What impressed me most about the man was his down to earth nature, notwithstanding the outstanding results that he has managed to produce, for such a diverse clientele. I truly believe that there is very little potential of the man that has been truly utilized – there is still so much within him that is yet to be tapped and once that is done, we might just have all the established principles of copywriting being turned on their head, along with those who wrote them!

Dominik has successfully managed to rewrite all the rules of copywriting. Often, novelty is despised in this business as the tried and tested is what is believed to succeed. But pray, somebody please tell me, which one is success? 30% increase in sales, or 300% increase in sales, for the same product or service? Most tried and tested copywriting strategies from the renowned copywriting experts from yesteryears seem to work only up to a limited extent. In Dominik’s case, the results go over the roof, as he himself is a revolutionary, and the methods by which he delivers results are nothing short of a revolution by themselves.

So, if you too believe in great, and not just good, like the vast majority of the world, and aspire for 300% increase in sales, and cannot make do with just 30% increase in sales, consider Dominik Bjegovic as your copywriter.

Vikram A. Malik is an Internet Marketing specialist.

By

Copywriting Tips to Make Your Life Easier

If you find yourself writing a lot of copy whether promoting other products or on your own sales pages then you will want to make life as easy as possible. Writing a long form sales letter can be a very time consuming process and a professional copywriter will probably spend over a week crafting the words. It is necessary to write more than one example to really know for sure if you have cracked it and the average sales letter will have had numerous headlines tested for conversion rates.

It is also a good idea to step away from it for a while and return after some time to ensure you are happy. A fresh pair of eyes will notice many things you did not realize as you were consumed in the process. So in order to really make the process as streamlined as possible you should follow these tips.

Keep a swipe file of your best performing copy and the words that have the most impact. You should also keep great examples you find on the web. Obviously you should not use these but they can provide great inspiration. Your swipe file will help you when you get writers block and just cannot find the words to express what you want.

Network with other copywriters. Making contacts in the industry will help you no end. By having an experienced person look over your work you can get a new perspective and you can run all your work by each other. As will all work having great contacts also keeps you up to date on the new advances and ideas that are taking off in the marketplace.

Show your work to friends outside of the industry. Let people who do not understand the techniques you are employing see your sales letter. This will be very valuable as you can see what a person who does not know much about the market or any writing tricks thinks and how they react to what you are saying.

Rich Williams is an Internet Marketing teacher and innovator. You can get a FREE copy of his report:
“Affiliate Tactics Manual” and learn 2 simple tactics to bank some quick cash!
Get the report by signing up at his website http://www.IMAffiliateLab.com
Also head over to Secret Cash Blueprint and check out his review.

By

Ad Copywriting – It’s How You Say It

Ad copywriting is an important part of any business. It allows online merchants to flourish because consumers are able to find the business, learn about it and then buy from it. If your business is online, it is very important to determine if your copywriting is working for you. Copywriting is the material that you use to sell your product, service or information. You know it is working if your business is growing in sales and making a profit.

Ad Copywriting- Getting To Know Your Customer

There are many ways that ad copywriting can go wrong. As a business owner, it is important to get back to the basics. What does it take to get the right message out to your readers? Often, this process entails spending a good deal of time talking directly to your customer. Here are some questions that will help you find out just how well you know your readers.

• What is the average person buying your product doing day to day? Are they older, younger?
• What problem does your product or service improve for the reader? Solving their problem is what they really need you to do. Do you know what their problem is?
• Do you have repeat customers or just new ones?

Knowing the answers to these questions means you know your customer base. Are you listening to what they have to say to you and about you, though? There are several ways to look at this.

What Are You Saying?

Are you communicating your message effectively through the ad copywriting on your website? Here are a few ways you can know if you are doing so effectively.

• Do your visitors ask questions and engage you through a blog or other method? If so, you are piquing their interest.
• Do your readers stay at your website or do they come and leave quickly? If they stay, they are interested and you have grabbed their interest enough to keep them reading.
• Where do your visitors click when they get to your website? You probably want them to do something when they arrive. Are they doing so? If not, your ad copywriting may not be delivering an effective call to action to get them to do so.

Improving Your Ad Copywriting

The good news is that you can often improve your ad copywriting. You could hire a professional company to do this for you. This is the best way to get the professional image you’re looking for. As a business owner, this may be important to you. Or, you can do your own copywriting if you feel comfortable doing so.

Determining if your ad copywriting is effective is key to your success on the web. Take the time to ensure that you are delivering the right message to your readers. At the end of the day, this is what will deliver results in the form of increased sales and traffic to your site.

Steve Lazuka is a professional ad copywriting expert. Mr Lazuka founded Interact Media, an ad copywriting service that creates and distributes high quality content to improve search engine visibility for its clients. To learn more about this and other Internet marketing topics, visit Steve’s blog at http://www.interactmedia.com/blog.html.