Tag Archive Corporate


Print Promotion to Strengthen a Corporate Image

Whether a corporation is just in its beginning stages or is recovering from a major loss, management commonly engages in steps to boost company morale. One way that management strengthens corporate workforce is through corporate identity reinforcement. At the same time, corporations also place a premium on its external image to clients. This premium is achieved through the use of printed corporate communication materials. Printed materials are often used to deliver inspiring messages, underline company mottos, and promote company team spirit. In-house graphic designers or freelancers are commonly responsible for designing these corporate materials. There are several printed materials that can be used by corporations to strengthen corporate identity. The following are examples of them.

Letterheads – Letterheads are important internal and external corporate identity materials. They are used to communicate information such as proposals, memos, presentations, legal documents, and employment contracts. Letterheads are official documents that need to convey professionalism. Corporate letterheads feature a company logo rendered in company colors, a company motto, affiliates, satellite offices, and contact information. Customized letterheads can be printed using convenient, online printing services.

Catalogs – Catalogs can also serve as professional corporate marketing materials. Catalogs can feature a variety of information such as a company profile, top executive board members, an employee directory, department functions, and a list of products and services. Text information can be accompanied by vibrant and dynamic graphic designs and powerful photo images. These materials serve as effective promotional materials during trade expositions and exhibits. Customized catalogs can also be printed easily using the services of online printing companies.

Posters – Posters can be powerful and effective in-house corporate promotional materials. Management can print posters and use them to decorate the interior of corporate headquarters. They can be used to strengthen corporate identity with inspirational messages and corporate mottos. They can be used to boost employee morale by featuring commendable employees, department achievements, and company incentives. They can also be used as informational materials with a list of products, services, quality assurance measures, and company achievements. Online poster printingservices offer wholesale poster prints at reasonable and discounted prices.

For more resource information on print posters and online poster printing, visit UPrinting.com


Corporate Pens For Promotion

If you are reading this article, you have probably considered using promotional pens at one time or another to promote your company or organization. You are not alone. Promotional pens are regarded by many to be at the heart of the promotional gift industry. At least one third if not more of enquiries are for promotional pens both plastic and high quality metal. A recent article by one of the business gift’s industry’s key organizations showed that over 100 million pounds was spent on promotional pens last year alone!

Corporate pens are popular for many reasons. The most obvious is that everyone uses them. Whether you are young or old, employed or unemployed you will need a pen almost daily to write. Regardless of your business sector or promotional goal, you will know someone if not many people that could use your promotional pens and will appreciate your gift. Print or engrave the pens with your logo and details and your target audience will think of you whenever they pick the pen up to write.

Pens are also very compact and light weight. Inexpensive plastic pens can be thrown in the post with your business letters and invoices. If you are trying to attract new customers, send them a plastic printed pen or a few with your company logo and details. Remember, for every promotional pen you get into the hands of your prospective clients, you are that much closer to adding them to your list of much valued customer.

Metal pens and high quality name brand pens are exceptional gifts for your high flying employees and beloved customers. These are more expensive than the plastic promo-pen but sometimes it becomes necessary to dig a little deeper in our pockets for those people who really make a difference to us.

Whatever the occasion, promotional pens are worth consideration. Whether you want to get your logo in front of a lot of people fast or you want to impress and say thank you to your favourite retiring employee, you cannot go wrong with a corporate pen. If you would like more information about promotional writing instruments of all types, contact your promotional gift supplier. They should be able to supply you will prices and samples of pens that meet your requirements.

Dan Toombs is the Managing Director of CompuGift Limited, the UK’s first internet based promotional gift supplier. The company was established in 1997 and is a leading supplier of promotional business gifts to businesses in the UK and Europe. CompuGift’s popular promotional pen range can be viewed at http://www.compugift.co.uk/_/promotional-pens.