Tag Archive Facebook

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Business Blogging Success through Facebook

Expanding the reach of a blog has become increasingly easy thanks to growing social media platforms. Not only do social media sites allow you to share content that isn’t necessarily appropriate for a blog, but they also enable you to reach various markets that your blog might not reach.

In particular, Facebook is one of the most powerful ways to extend the reach of your blog.

Just look at the stats: According to Facebook’s Facebook page (yes, you read that correctly), there are more than 500 million active users on Facebook, and 50% of these users “log on to Facebook in any given day,” and, “people spend over 700 billion minutes per month on Facebook.”

Also, over 150 million people log onto Facebook using a mobile device, and these users are on Facebook double the amount of time than users who don’t access Facebook via a mobile device.

It’s obvious from these stats that Facebook has reached unbelievable heights in its popularity. Now it’s time to discover how to harness Facebook’s popularity as a blog marketing tool—and it begins with creating a Facebook page for your blog.

In order to use your blog’s Facebook page as a powerful blog marketing tool, you must understand the power of a Facebook page and how to channel this power into a driving force for your blog.

If you want to become influential and maximize your blog reach, use Facebook pages as a(n) . . .

Exploration Hub: When you use Facebook as a branch of your blog, it’s so easy to explore different ways to interact and share. There are endless opportunities for creativity when you use Facebook as an extension of your blog. Experiment with posting quotes, questions, articles written by others, and more. You can also play with the navigation tabs on your Facebook page using Facebook’s FBML application.

Quick-Thought Platform: How many times do you have a quick thought you want to share with your blog readers but don’t think it deserves its very own blog post? Sharing these quick thoughts on your Facebook page is the perfect way to express your ideas without writing an entire post around it.

Blog-Idea Generator: Depending on the responses you receive from your Facebook page posts, you can determine whether that topic of conversation is popular. For example, if you posted a question or a quick thought onto your Facebook page that happened to generate a lot of responses and interest, you might consider writing a full post on the topic for your blog.

Instant-Sharing Spot: Whether you happened to stumble across an interesting article or saw a video on YouTube that you wanted to share with your followers, you can easily and instantly share that social object with your entire Facebook page fan base. Sharing a variety of interesting social objects makes for an engaging and influential page that generates comments and discussions around specific topics. Your followers can connect to you and each other through such interactions and, therefore, be more likely to visit your page on a daily basis.

Blog-Promotion Tool: Promote your blog by setting up an automatic feed for your blog posts using Networked Blogs. This way, whenever you post a blog, you don’t have to sign into your Facebook page and post the link—it will automatically be added to your page. When people see a topic that interests them, they’ll click on the link and be directed to the post on your blog.

Discovery Zone: One of the most beneficial tools that Facebook pages offer is an insight tool. Through this tool, you can see who is following your page with detailed demographics such as gender, age, language, location, interests, marital status, and more. You can also easily observe who is interacting, how many interactions are being had, and what the most popular topics of interest are.

 

Discover simple marketing strategies to attract and convert prospects. My bimonthly ezine, Sumer’s Secrets is packed with tips on how to improve your web copy, promote your website, and market your brand.  Sign up and receive a FREE report on creating web copy that will increase sales and site traffic.

Michelle Salater is an award-winning writer and president of Sumèr, LLC, a company which specializes in web copy writing, SEO copywriting, and the promotion and marketing of websites after they launch. As an avid business blogger, Michelle has grown her marketing blog, Copy Doodle, to be a powerful lead generation and client education tool, and frequently guest blogs and lectures on blogging. In 2009, Michelle won the Charleston Business Journal’s Forty under 40 award for her business and community leadership.

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Internet Marketing For Beginners: Facebook Marketing

Other than the fact that Facebook has implanted itself into most of our lives by creating a popular platform to air our opinions, create and maintain relationships and provide a means of filling our downtime with its many applications, it has also become a virtual means of business development. With the constant growth of online business opportunities, Facebook is a creative and, need I say, cheap tool to promote not just your business but yourself as well.

Think about it. A social network where you can place your business and all its information; where it can be viewed by potential customers all over the world (over 410 million registered members); where you can have fans; where they add reviews and can act as referrals; how ingenious! It provides all you need in a virtual marketplace but you have to be able to utilize its potential before you are able to reap its many benefits. It is therefore key that you learn some of the ways that others have used Facebook as a means of professional networking.

When you have established a Facebook account, you should be aiming to add as
many friends and fans as possible. The more friends and fans you have, the more people are exposed to your product/service. Besides, you can usually see your friends’ friends and what better way to build your network and boost your marketing efforts? Posting comments on other people’s profile page in Facebook is a great way to extend your network of friends and profile viewers.

You can also join or create a group. This is perfect for drawing people to your profile page as they have something in common with you. Common interests could be wealth building, fashion design, good parenting or whatever pertains to your product or service.

Facebook’s Ads feature enables you to officially advertise or market your brand, business or products. For example, its Advanced Targeting feature can be used to target your niche market by age, gender, interests, location and more. By having this feature, you will be able to quickly find people that may be interested in purchasing the products or services that you are offering.

The News Feed feature is great for broadcasting what your business is up to. So if for instance you are offering discounts or launching a new product line, you can announce it to your Facebook network. Hosting an event and posting it in the News Feed will get people in your network interested and they may even tell other people in their network to join in the fun. This is a great way to promote a product or service.

Posting news articles is also a great way to get people’s attention in Facebook. This will generate targeted traffic. For example, if you are selling nutritional supplements, you may want to post the latest news on health related matters. This will generate targeted traffic that will most likely be interested in what you are marketing.

If you have an active Twitter account where you tweet very actively, do not connect Twitter and Facebook. Twitter is not Facebook and you will annoy your Facebook friends and force them to remove you as a friend or hide you from their feed. What could be worse?

Facebook’s marketing solutions, if used effectively, can promote brand loyalty and increase product sales. It is up to the marketer to use it to its full advantage. Whether you implement one, many or all of these tips, you will see marked improvement in your ability to connect with your potential consumers.

If you are interested in making money online then you need to go to my internet marketing blog. You will find easy to follow tips and advice that will help you enhance your Internet Business, bring more targeted traffic to your sites and make more money. Be sure and sign up for the notification list and get cool free stuff every month!

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How to Pimp Out Your Facebook Ads for Maximum Conversions #bigcitymarketinggroup

It’s time to get in touch with your inner gangster.

Don’t worry. There’s nothing illegal or dangerous going on here unless you think that making sky-high revenue from Facebook is illegal or dangerous.

In this article, I am going to lay out a simple and effective method for pimping out your Facebook ads to maximize conversions.

I’ll teach you how to turn your ads into an online bouncer who will not let a single customer leave their Facebook page without clicking on your ads.

No more Facebook followers glossing over your ads in favor of viral cat videos.

No more conversion rates so abysmal that they would make a used car salesman cry.

It’s time to get pimping and create Facebook ads that will bring in more profit than a casino in Vegas.

image02

Source: Ocean’s Eleven

So, put your large feathery hat to the side, take off your fur coat, sit back, and get ready to take some notes.

I am about to drop some serious knowledge about how you can transform your conversion rates.

Ready?

Let’s hit the street. 

1. Target the right clients

Here’s the deal.

It doesn’t matter how amazing your Facebook ads are.

If the right people are not seeing them, they will not convert. Period.

Think about it.

If the UFC ran an ad for the recent McGregor vs. Diaz fight targeting soccer moms and fans of futureswithoutviolence.org, do you think it would convert?

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Source: YouTube

Probably not.

Even if the ad was well designed, optimized for color psychology, and contained world class copy, there would be zero sales if the right people did not see it.

For example.

If you are running a Facebook ad campaign to sell your new product on health and wellness, you probably wouldn’t target Facebook users who are fans of McDonald’s and Wendy’s.

Luckily for you, Facebook targeting is the undisputed heavyweight champion of customer targeting.

The first step to running high converting Facebook ads is to target users based on their interests.

Find users who have similar interests to the products you are selling, and you’ll be able to build up a huge fan base you can later convert into paying customers.

Remember, this is step number one.

Most people are not going to be willing to whip out their credit cards and purchase a product from you (even if it is something they are interested in) based on one ad.

That is where step two becomes extremely important.

2. Optimize the visuals and copy of your ad

Okay, so you’ve targeted the proper leads, and your ads will be viewed by all the right people.

Now what?

Now, it’s time to get in touch with your inner Picasso and create some amazing ads that people actually want to click on.

But how in the world do you do this?

There are a few key steps to remember whenever you are creating ads on any platform.

Step 1: Be interesting

The worst thing you can do whenever you are creating an ad is to be generic.

It doesn’t matter whether you are sparking controversy or being a little bit edgy as long as people remember you.

Remember “St. Rooney,” the Nike ad portraying a recuperated Wayne Rooney with a blood-red cross on his chest?

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Source: TopTenz

It’s hard to forget.

I can’t speak to your niche, but find a way to set yourself apart from the competition through unique ads, and you will start converting like crazy.

Step 2: Spark emotion

The next important thing to remember when you are creating your Facebook ads is that people are emotional creatures, not logical ones.

  • Instead of focusing on data and logistics, focus on emotion.
  • Tell people about the benefits they are going to receive.
  • Tell them about how your product or service will change their lives.
  • Find the pain point they are struggling with, and press on it until they are willing to fork out the money to buy whatever you are selling.

Another point to remember with regards to sparking emotion is that people relate more strongly to human faces than they do to any other image.

image05

Instead of using landscapes or product pictures in your ad, use images that contain facial expressions conveying the emotion you are trying to evoke.

Step 3: Master color psychology

The third and final thing that can completely transform the conversion rates of your ads is the colors you use.

Due to evolutionary psychology, people associate certain colors with certain emotions.

Red grabs our attention.

Blue instills trust and a sense of calm.

Do some research into how different colors affect the human brain, and use that knowledge to make the human brain work for you instead of against you.

3. Create a valuable and compelling lead magnet

How do you feel about bribery?

Well, I hope you can come to terms with it because a lead magnet is basically an ethical bribe designed to help you compile a list of contacts.

When you are crafting a lead magnet, the goal is to “bribe” your potential customers, offering them something of value in exchange for their emails or some other contact method.

This will allow you to build up a huge list of leads who are interested in buying your product or service in the future.

The biggest key to remember whenever you are crafting your lead magnet is that this is the first “sample” of your work your leads are receiving.

It doesn’t matter if you have amazing products or services.

If your lead magnet is low quality, people will judge your business accordingly.

This means it’s absolutely essential that you craft a kick-ass lead magnet.

I don’t mean something good.

I mean something that you could charge $ 100 or more for in good conscience.

Some of the most common lead magnets are:

  • E-books or articles
  • Video training
  • Email series
  • Free tools

The format you choose for your lead magnet is up to you. But make sure you base your decision on your audience.

For example, if you have a huge YouTube following, you’ll want to opt for a video training series.

But if you have a huge blog following with massive amounts of engagement, writing a killer e-book is probably the way forward.

4. Create a killer landing page

Even though this is not technically a part of your Facebook ads, it’s still one of the most essential parts of generating a high conversion rate.

Your landing page is the difference between a Facebook ad that generates thousands of clicks and a Facebook ad that generates thousands of sales.

Creating a landing page that converts is not easy. But it is essential to Facebook ad mastery. Besides, nothing good ever comes easy, right?

How do you go about creating a high converting landing page for your Facebook ads? By mastering the essentials.

Essential 1: The heading

Let me tell you something you already know.

People have an attention span of approximately 9 seconds (no, really).

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Source: Confessions of a Procrastinator

There are so many distractions in the modern world that people rarely have the attention to actually sit back and read a landing page.

Even if the product could change their lives, they, most likely, won’t be willing to dedicate any part of their day to your page—unless you give them a reason to.

This is where headlines come in. The first step to writing masterful landing pages is to write masterful headlines.

Your headlines need to grab your audience’s attention.

They need to spark interest, explain the benefits of your product, and tell them exactly what you are selling.

All within a few short words.

Easy, right?

When writing headlines, you want to keep things as simple as possible while still grabbing people’s attention and explaining your product sufficiently.

Here are some great examples to get your creative juices flowing.

“Where startups learn to convert like mofos” – CopyBlogger

“Create professional client proposals in minutes” – Bidsketch

“The astonishing power of eye tracking technology… Without the high costs” – Crazy Egg

Essential 2: Customer benefits

The next thing you need to focus on with your landing page is clearly explaining the benefits to the customer.

What are they getting out of this transaction?

Your customer does not care about your product. They only care about one thing.

“What’s in it for me?”

That’s it.

If you can effectively answer this question in the body of your landing page, your conversion rates will skyrocket.

Do not focus on the features of your product or service; instead, focus on how those features will change your customer’s life.

For example, making this shift is the difference between copy that reads like this:

“12 video modules explaining the mechanics of exercise physiology”

and this:

“12 life-changing modules on exercise psychology that will help you discover the fitness secrets you need to shred pounds of fat and unlock your genetic potential… in 8 short weeks!”

I don’t know about you, but I am pretty sure I know which bullet point would make me click that “buy now” button.

Essential 3: Build credibility

The third essential part of your landing page is the credibility you build.

What do I mean by this?

People buy from people they trust.

And if a customer has only found you through a lead magnet and a Facebook ad, odds are you haven’t yet built enough trust to convert them into a paying customer.

So, you need to build up your credibility. You can accomplish this in several ways. The first is by “borrowing” credibility from other sources.

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For example, if an industry leader endorsed your product, including their profile picture and endorsement on your landing page would massively affect your conversion rate.

Conversely, if you have been endorsed by big brand names like Forbes, Entrepreneur, or Inc, you could include their badge on your landing page to boost your credibility.

And finally, you want to make sure you include lots of in-depth client testimonials.

And I don’t mean testimonials like:

I love Neil’s products. – Greg.

I mean several-hundred-word testimonials that explain what your client’s life was like before they found your product/service, and what it’s like now.

If you can accumulate enough genuine testimonials, you will instantly be able to build trust and rapport and sell your products with ease.

4. Track, track, and then track some more

Now that you’ve gotten in touch with your inner fur-coat-wearing pimp, it’s time to get in touch with you inner mountain man (or woman).

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Once you have completed the above four steps, the final—and most essential—key is to track your progress.

You need to know exactly what’s working and what’s not.

This means you need to set up individual landing pages with tracking pixels so that you can see exactly which ads are generating clicks and which landing pages are resulting in conversions.

You need to track everything you can.

Try out ads with different copy, different colors, targeted at different demographics, and offering different lead magnets.

Once you have discovered which elements result in the highest performance, you can further optimize your ads for conversions.

One important thing to remember is that you need to make sure you run your ads for a sufficient amount of time before you make any changes.

I recommend that any time you make a change to your ads, you run them for at least a month before looking at the data.

This will give you a big enough sample size to properly determine what changes are actually making a difference.

Conclusion

Now, you have it—the step-by-step process to absolutely pimp out your Facebook ads and generate more conversions than you ever thought possible.

This process is not easy.

It will take time; it will take work; and it will take a lot of testing.

But it will be worth it.

If you can create Facebook ads that convert, your income potential is unlimited.

Unlimited enough that you might actually be able to afford a real fur coat for all your ad pimping, if you’re into that kind of thing.

What is your favorite tip for creating pimpin’ Facebook ads?


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Byboyercross2

Facebook Canvas: The What, Why, How and Who Cares?

Painting and phone
Don’t be fooled, Facebook Canvas has nothing to do with paint! Image via Shutterstock.

Our phones have become our lifelines. We’re following presidential debates, registering for spin classes, answering work emails — heck, I’ve even been known to blog start-to-finish on my phone.

And yet for all the time we spend on our mobile devices, there are a plethora of ways the mobile experience is lacking. One such example is a poor Facebook ad experience.

If you’re a Facebook user (and come on, you likely are), you’ve experienced slow load times when clicking on ads — perhaps you’ve even closed out of a window before the landing page loaded. It makes me wonder: How many wasted dollars get spent on premature window closing?

Clearly this was on the minds of Zuckerberg et al, too, as the folks at Facebook have recently addressed it with Facebook Canvas, a quick-loading new ad feature that allows marketers to effectively warm up prospects to their brand and offerings, thereby nudging them closer toward the conversion goal.

Naturally, Facebook Canvas has marketers everywhere humming hallelujah. But is it worthy of all the hoopla?

We're not worthy
Whoa, whoa, Wayne and Garth – let’s dig in first before we decide. Image source.

In this post we’re going to cover the following:

  • What is Facebook Canvas?
  • Why does Facebook Canvas matter to marketers?
  • How can you can leverage Facebook Canvas for your or your client’s campaigns?
  • So does this mean you can stop using landing pages for Facebook ads? (Spoiler alert: Nope!)

In the words of Wayne, “Party on!”

What is Facebook Canvas?

What are this?
But seriously, what are this? Image source.

Facebook has positioned Canvas as an “immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products.” Confused? I was, too, so let’s go a little deeper.

As we know, storytelling is an effective conversion tool. As Crazy Egg, KISSmetrics and QuickSprout founder Neil Patel put it, “If you want to increase your conversions, then start captivating your target audience by speaking to their emotions.”

Facebook Canvas allows marketers to create a visually stunning storytelling experience where visitors can zoom in on images, swipe through image carousels and even tilt their mobile device to view panoramic images.

When you set up an ad using Facebook’s new feature, the visitor who clicks on the ad will instantaneously trigger the full-screen Canvas, right within the app.

Here’s what it looks like in action:

Facebook Canvas ad
Oooo, it’s so fancy. Image source.

The visual storytelling combined with the Speedy Gonzales load time is a surefire way to get your prospects primed to click on the Canvas CTA.

But there are limitations to Canvas’ abilities. Firstly, it doesn’t offer lead capture functionality. And secondly, it’s only available for mobile, not desktop. So it’s not a replacement for landing pages, but rather a way to bolster your PPC efforts to get more conversions… but we’ll elaborate more on that later.

Don’t forget to optimize your mobile lead gen landing pages!

We put together a 12-Point Mobile Landing Page Checklist to keep you on track.
By supplying your email address, you authorize Unbounce to update you with content from the Unbounce Landing Page and Conversion Optimization Blog.

Why does Facebook Canvas matter to marketers?

For Facebook the benefits are clear: Canvas ads encourage users to leave the Facebook platform less frequently, thus allowing Facebook to accumulate more data.

Pinky and the Brain
If only Brain had invented Facebook… Image source.

For in-house marketers and marketing agencies there are many benefits, including:

  • Increased conversions. Standard Facebook ads trigger a new browser window when clicked, which can take several seconds to load, often leading to prospects x-ing out of the window. With this new format, the Canvas is triggered almost immediately upon prospects clicking the ad, meaning you connect with your audience quickly and effectively.
  • Higher engagement. With Canvas’ advanced visual features (such as video, tilt-to-view panoramic images and image carousels) you can create an immersive storytelling experience for prospects. According to early testing results, Facebook reported that 53% of test subjects viewed at least half the ads (some of which are upwards of 70 seconds long).
  • Ecommerce made easy. With Canvas you can add product catalogues and even “Buy now” CTAs to your ads, sending users directly to a check-out page.

Pretty neat, right? So what now?

How can you can leverage Facebook Canvas for your or your client’s campaigns?

Storytelling and brand awareness

The beauty of Facebook Canvas is its ability to really engage and connect with the audience’s emotions using storytelling.

I don’t know about you, but one of the most powerful emotions for me is… wait for it… hanger. (It’s no joke — just ask my co-workers.) So you can imagine the appeal of this Wendy’s Canvas:

Wendy's Canvas ad
A fast food story is my favorite kind of story. Image source.

You’ll notice that the Wendy’s Facebook ad asks a question: What makes Wendy’s hamburgers different? And rather than simply answering the question (e.g., We use grade A beef, fresh produce, warm buns — ha, I said warm buns), Wendy’s shows their audience exactly what makes its burgers different, with mouthwatering images and playful copy.

The Canvas even features a video of someone drawing with ketchup. How’s that for playing with your food?

Wendy's burger
I’m more of a Burger King girl myself. It’s the square patties — they freak me out. Image source.

Canvas allows marketers to… wait, is that a triple cheeseburger?

(Sorry, I got distracted.)

Canvas allows marketers trigger an emotional response in their audience using storytelling, which — when paired with a dedicated lead gen landing page — could result in conversion boosts.

Ecommerce

Ecommerce brands in particular  can do a little happy dance knowing they can add product catalogues and CTAs to the Canvas, making in-app browsing a breeze.

Check out how Target is using this new feature:

Target Canvas ad
Everything up until the prospect actually keying in their credit card info can be done in Facebook. Image source.

You’ll notice that all actions — from clicking on the ad to browsing the catalogue to viewing individual items — are done in the app, resulting in less friction and ultimately more sales.

So does this mean you can stop using landing pages?

Nope!

If anything this highlights the importance of using Facebook Canvas alongside a dedicated landing page.

Here’s the thing: what Canvas does really well is storytelling, which is really great for evoking emotion. If you’re successful in hitting your audience in the feels, they’re way more likely to engage in an exchange with your brand.

But Facebook Canvas doesn’t offer lead capture, only a single call to action. Which is why pairing Canvas with a dedicated lead gen landing page is crucial. Don’t get your visitors all hyped up, only to drop the ball.

Yes, it’s true, in cases of mobile ecommerce, you may be able to bypass the landing page in lieu of a well-crafted Canvas that leads to a checkout page. However, you’ll still need a dedicated landing page for all desktop visitors.

Next steps

Facebook Canvas is still in its infancy, and unless you’re a Power Editor user you need to request access to it, as it’s not enabled for everyone.

Keep in mind that while these benefits have the potential to boost your brand awareness and sales, it’s important to test Facebook Canvas and then measure its impact. It may be an excellent addition to your marketing arsenal, but only by testing that for yourself can you know for sure.

Testing


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