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4 Easy-to-Implement Tactics to Increase Your Newsletter Subscribers (FAST) #bigcitymarketinggroup

Can I go out on a limb here?

I’m going to guess you’re already sold on building an email list.

After all, you’ve heard the advice many times over:

“Build an email list. It’s where the money is.”

If you’re remotely interested in growing a business with staying power, it’s the wise thing to do.

It’s reported that for every dollar spent on email marketing, there’s an average $ 44 return on investment.

Here’s the thing though.

List building can be quite puzzling for both Internet marketing newbies and veterans.

Marketers agree. A whopping 63% say generating leads is their top challenge.

SOI blog top challenges4 1 png 1 000 500 pixels

The source of this confusion?

The massive amount of conflicting information out there.

There are about 198 MILLION posts on how to build an email list:

how to build an email list Google Search

That’s insane!

I’ll tell you one thing.

You don’t need to spend weeks creating a 45-page e-book as your opt-in offer. And you don’t need to read another “197 Ways to Grow Your Email List” post.

You can simply tweak your website to instantly boost your subscriber count.

Best of all, many of these tweaks will take less than an hour to implement.

That translates to more leads with less work.

Exciting, right?

In this article, I’ll give you four ridiculously easy to implement tactics. None of them require you to start from scratch.

Instead, you can make a few adjustments to your website for a more efficient list-building system.

Ready? Let’s start.

1. Funnel existing traffic to high-performing landing pages

Like I promised, we won’t be reinventing the wheel here.

Brian Dean calls this the Landing Page Funnel (LPF) Technique. It requires two things you should already have:

  1. traffic
  2. a landing page designed to convert leads.

Don’t worry, you don’t need tens of thousands of visitors a day or a landing page that converts at 50%.

Here’s how this works.

First, identify the landing pages that convert the best on your website.

Then, direct traffic you already receive to these pages.

Easy stuff, right?

Most people want more traffic. Some even take the necessary steps to get these much-coveted website visitors.

But they miss out on the golden opportunity to convert that attention into leads.

Once you have the two elements, it’s not difficult to do.

All you have to do is link extensively to these high-converting landing pages.

Place a link at the top of your website’s pyramid (in the main navigation menu):

Internet Marketing Strategy Social Triggers 1

You can also put a link in the comment section of posts as I do on Neilpatel.com:

How to Skyrocket Your Traffic by Bringing Your Old Content Back From the Dead

Or place links to landing pages for your top resources in your sidebar:

Starting and growing a blog Social Triggers

My point here is this: you may not need more traffic or opt-in offers to increase the number of your subscribers.

Track where your current web visitors spend the most time and ensure they have easy access to a high-converting landing page.

It’s as simple as adding a few links.

But what if none of your current landing pages convert well?

Improve them.

A basic email grab form is not enough.

You need to have all the persuasive elements on your landing page.

Here is how to improve your landing pages:

  • reduce the number of form fields. One form field is excellent, two is enough, and three is too many.
  • add social proof elements. Got an endorsement from a big name? Show it off. Have 15 000 subscribers? Let people know. Got one raving testimonial from a reader? Feature it.
  • have a strong value proposition. I’ll demonstrate with an example from SmartBlogger.

10 Creative Places for Opt In Forms That ll Supercharge Your Signups

They’ve had this same lead magnet for ages.

And I bet it converts like crazy.

It’s a valuable resource for writing headlines.

They don’t ask people to

download these headline formulas.

Instead, they lead with a compelling value proposition:

write viral blog posts quicker.

Makes sense?

2. Create content upgrades

I am a big fan of content upgrades.

You can uplevel your content by adding bonuses unique to each piece of content.

Let’s say you write an ultimate guide on promoting a blog post. You can create a quick cheat sheet for blog post promotion.

Like this:

17 Insanely Actionable List Building Strategies That Work Fast

You just have to extract the key points from your already-written blog post and create your bonus content.

I recommend keeping it short, snappy, and easily consumable.

Lead magnets, including content upgrades, should be something that subscribers can consume and implement quickly.

This way, there’s a sense of instant gratification, and your perceived value goes up.

It’s exactly what you want.

I’ll admit. This is the most time-consuming tactic on this list.

After all, you have to create a unique bonus for each post.

There are some clever ways around that, and I’ll share them with you.

1. Create multi-purpose content upgrades.

In other words, create a bonus that can be used for several blog posts.

This is easy to do if you’re blogging about the same topics.

2. Use the content you already have.

Let’s say you write a blog post entitled “27 Ways to Generate More Leads Using LinkedIn.”

You can feature 21 of these strategies in your blog post and provide the rest as a bonus.

Like this:

How To Get More Twitter Followers Fast Authority Hacker

3. Have a formula for creating your upgrades.

You don’t need to have every type of bonus under the sun to see results from this tactic.

Have a podcast? Stick with giving out transcripts.

Create only long-form and comprehensive content? Stick with PDF versions of your posts.

Decide what type of content upgrade you want to give to your readers, and go all in on it.

The process will become formulaic and efficient when you do it this way.

Whether you use these time-saving strategies or not, content upgrades are still worth the time you put into them.

Depending on what the actual upgrade is, it may take you an hour maximum.

Don’t neglect to prominently feature your content upgrades. Don’t bury them in the middle or at the bottom of your posts.

Instead, make readers aware of this bonus from the beginning.

What are some examples of content upgrades?

  • PDF version of a post
  • cheat sheet
  • checklist
  • additional strategies
  • list of resources or tools
  • printables and templates
  • transcript
  • video or audio recording
  • a challenge

The list goes on, but these give you enough food for thought.

If you’re serious about increasing your email list, here’s my challenge to you.

Step #1: Go through your website analytics, and pinpoint five blog posts with the most traffic.

Step #2: Create one content upgrade for each blog post. Spend less than an hour on each one.

Put these steps into action, and you’ll see a difference.

3. Create a vault of subscriber-exclusive content

It’s true.

Traditional opt-in offers don’t work anymore.

I’m talking about bulky reports and e-books.

Even if people sign up for these resources, they typically put off reading them.

The result? They never consume the information, yet alone implement it.

Think about the last time you downloaded an e-book. You tell yourself you’ll read it later and never get around to it.

I bet it happens all the time. I know it does for me.

Is there an easy solution?

Put all your free resources in one place so subscribers can have easy access to them.

Here’s an example from Blogging Wizard:

Blogging Wizard Discover Actionable Blogging Tips You Can Use

When you click the “exclusive content” link, it takes you to a high-converting landing page with 15+ resources.

15 Guides To Accelerate Your Blog s Growth By 425 Blogging Wizard 1

These resources are found on a password-protected page.

When you sign up, you get the password, and that’s it.

You’ve got a lifetime access to a vault of valuable resources.

Note:

Blogging Wizard married this strategy with the content upgrade.

Within blog posts, they feature their collection of subscriber-exclusive resources as a content upgrade.

How To Get More Twitter Followers 24 Effective Tips To Grow Your Following Fast

Now, that’s smart.

Here’s another example from Melyssa Griffin:

Melyssa Griffin Entrepreneur Blog Tips

Again, you don’t have to start from scratch.

I’ll give you the step-by-step play.

Step #1

Gather all the free resources you’ve created in the past. It could be ultimate guides, checklists, webinars, cheat sheets, etc.

Here’s a list of what Blogging Wizard has in its vault so you can get an idea:

15 Guides To Accelerate Your Blog s Growth By 425 Blogging Wizard

Step #2

Create a specific website page to host these resources. I recommend using the Essential Grid WordPress Plugin to display your content in a customizable grid.

Step #3

In WordPress, set the visibility of your page as “password protected,” choose your password, and publish your page.

Add New Page ContentHaven WordPress

Step #4

Create a landing page for your exclusive content, and funnel traffic to that page.

You’ll instantly have an opt-in offer that will keep converting leads.

You won’t have to create a new offer every few months when the one you have feeds you.

Be sure you keep adding fresh content to your vault, and you’ll be good to go.

4. Optimize these two most valuable website pages

There’s a good chance you’re not making the best use of crucial website real estate.

I’m talking about the two pages most people do nothing with.

The Home page and the About page.

Do a quick audit of your website.

If you don’t have more than one (minimum two) opt-in forms on both of these pages, you have a problem.

Fortunately, it’s an easy fix.

Let’s start with the Home page

Have you ever seen websites with home pages taken up almost entirely by opt-in forms?

Or at least, the first thing you see is a call to action to sign up for something.

Here’s what I mean:

Storyline Blog

Here’s another example from Neilpatel.com:

Neil Patel Helping You Succeed Through Online Marketing

Derek Halpern has about six calls to action on his homepage, inviting visitors to subscribe.

Five of them are presented in the first half of the page:

Internet Marketing Strategy Social Triggers

Too much?

Maybe, but it works.

Just ask his 300K subscribers.

Internet Marketing Strategy Social Triggers 2

The point is, you need to make optimal use of your homepage.

It’s often the most visited website page. You just have to do a few tweaks to add those opt-in forms.

Here are two quick fixes you can do right now:

Step #1

Add a HelloBar to your homepage to divert traffic to a landing page of your choice.

This is an opt-in tool that converts like crazy.

It’s as effective as a pop-up but less obtrusive and annoying.

About The Nectar Collective 1

Step #2

Add a link to an opt-in form or page in your main navigation menu.

Simple, right?

Let’s talk about your About page

There are few website pages as important as this one.

When new readers come to your blog, they’re guaranteed to visit this page.

They don’t know, like, or trust you yet.

That’s what your About page should be geared towards.

More importantly, it should convert these web visitors into subscribers.

How do you do that?

  1. Make your About page persuasive
  2. Add a few opt-in forms

I’ll tell you the key to making your About page subscriber-worthy.

Don’t make it about you.

Conflicting, I know.

Here’s a unique way to look at it.

Your About page should tell a story. Your audience should be the hero of that story. And you should position yourself as a trusted adviser to the hero.

Makes sense?

After you’ve amped up the quality of your About page, sprinkle in a few opt-in forms.

About Social Triggers

Beautiful designs like the one above work, but you can keep it simple with an inline opt-in form.

About The Nectar Collective

Conclusion

Profitable businesses are built on the relationships they nurture with their audiences.

Right now, the best (and only) way to do that effectively is through email marketing.

At the center of that is getting people to trust you enough to give you their email addresses.

And you know what?

It’s way less complicated than people make it out to be.

You really don’t need to spend hours creating bulky opt-in offers.

Double down on a few strategies that have been proven to work. In this article, I gave you four you can start using immediately.

They’re super actionable and easy to implement.

Put them to work, and I guarantee your subscriber count will increase.

What are your best strategies for gaining new subscribers fast?


Quick Sprout

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How to Increase the Conversions Using Search Engine Optimization Specialists?

The best anomaly to this topic is the Pareto analysis. It is believed that 80% of the e business results from 20% of the online activities that are being carried out.

In order for any business to thrive successfully, the content should be readily available in an easily approachable manner. Conversion marketing is the ultimate goal of all business. All businesses fall into this category at point of time.

Conversion rate is one that brings in quality to the business. The stakes are high when the information is ready to avail by all. It’s one thing to have maximum traffic to the website. PPC optimization is one way of getting maximum traffic to the website. The real value for money comes in only if the website has high ROI in terms of quality conversions.

There is no use if people simply skim through the website only because some external link has landed them in the particular business page. In order to retain the interest of customers, the landing page should have the content that was promised. Customer satisfaction is one way by which the website gains maximum conversions.

The following are some tips available to increase the conversion rate. Often the way to complete the difficult tasks is through simplicity.

* Simplicity is the key. Keep it simple so that the customers are forced by their mere interest to increase the conversion rate of the business.

* PPC optimization specialists are available that increase the scope of the business.

* Easy navigation through the pages should be made available to all customers. The user should not be thrust upon a zillion links so that he is unsure of where to go next. There should not be any confusion for the user regarding the navigation.

* No one would want to dive into a pool without knowing the depth of it. So in order to make it a hassle free experience for both the reader and the promoter, the credibility or the authenticity of the website should be increased.

* The more secure the business, the larger is the pool of people that the website attracts. Some ways to attract more customers by increasing the credibility are:

o To present them with an authenticated address and contact number.

o To present various case studies and real life testimonials.

o To display the picture of the organization or the potential client list. An intriguing client list could always attract new business.

o If any products are on the offer, then detailed notes about the make, the cost, availability etc should be on the website readily accessible by all.

o If transactional landing page methodology is uses, then there should be special mention about the ways by which the personal information of the clients is kept secure.

There is an age old saying, “No smoke without fire.” The potential customer would not have landed in the website unless otherwise he was interested by the piece of information that was presented in the external link. So make sure, every client gets what they have bargained for. Present the maximum information to the clients in an easy manner.

Quick Recap: How to increase the conversions using Search Engine Optimization Specialists? • Conversion rate is one that brings in quality to the business • Customer satisfaction is one way by which the website gains maximum conversions with search engine optimization and seo services • Made navigation easy

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7 Top Tips to Increase Sales and Boost Conversions

Increasing your website sales takes several efforts including your perfect online marketing strategies.

You can increase the sales on your website if you can prove your salesmanship by influencing the visitors.

However, if your website is getting lots of hits but low or no conversion, you can observe significant change in the sales and boost conversions if you follow certain techniques.

This is a short and far from a complete list of the techniques to use on your site to increase sales and boost conversions.

1. Pre-sell your products by publishing reviews on each of the product. It may take time and efforts to write reviews, but looking at the profit that you gain by increasing conversions, you will feel that the efforts are worth it. The reviews help the visitors know about your products and services.

2. Provide detail information about your product and describe your visitors how your products are able to solve their problems. You can also mention about how your products differ from your competitors’ and give your visitors the reasons why they should choose you. The more compelling your content is, the more the visitors will get attracted towards making a purchase.

3. What makes the visitors take decision on your website is your ‘call to action’. Experts say, you content may be persuasive for the visitors, but if you are not writing a compelling ‘call-to-action’, the visitors may not feel to take action on your website. Hence, any type of content you develop, it is very important that the readers are encouraged to take relevant action depending on your business.

4. Offering discount is a surefire way of influencing the online shoppers. You can persuade the visitors to buy your products with special offers associated with making purchase. Gifts are another attractive form of creating interest in your prospective customers. However, you need to mention clearly about the conditions, if any, so that the buyer will not feel deceived afterwards.

5. When your prospective customers are on your sales page, offer them information about other related products that are available with you and useful for them. It increases the chances of the buyers making more than one purchase on your website.

6. Follow-up your customers after they make an inquiry or make purchase. Inform them through emails about the new offers that you have or the launch of new products or any other news that is crucial for them to know.

7. Increase your online credibility by providing sufficient information about you to your visitors. It is very important that your visitors can contact you whenever they want and get information about your services.

Are you serious about improving your current website? Or… Are you considering building a new profit sucking website?

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Steps to Reduce PPC Costs and Increase Conversions

PPC advertising is a huge market, both for the advertisers and the companies. Google, the search engine giant earns maximum share of its revenue by providing PPC services. There are many more biggies in this field such as Yahoo!, Microsoft, Chitika, Clickbank etc but they all are far behind Google.

PPC advertising is best suited for the websites who haven’t yet established themselves in the organic listing of search engines. But it has a downside too. PPC advertising can cost the advertiser dearly if the campaign is not carefully developed. In fact, PPC advertising is much more than just selecting the keywords and designing the ads. Moreover, in the time of recession, it becomes more important for an advertiser to cautiously carry out the PPC campaign or else the campaign would start bleeding.

Specified below are some tips which can help you to increase the conversion at low investment i.e. increase your ROI.

1. Analyze competitors – The best way to start off a PPC campaign is to first have a look into the competitors’ strategies. Every now and then you come across the ads which give you an idea about how to find the place where your competitors are advertising. If not, you can purchase the tools which give you a fair amount of idea about the advertising campaign of your competitors. The main things to note are the keywords, ad body, places where the ads are being placed and types of call to action to entice the visitors.

2. Explore keyword variations – It is quite necessary for successful PPC campaigns to incorporate proper keywords and suitable variations. If these parameters are not worked upon carefully then it will ruin all your efforts. The advertiser needs to understand the difference between broad match, exact match, phrase match and negative match.

3. Avoid hyper competitive keywords and use low cost keywords optimally – If you start your campaign by bidding on hyper competitive keywords you will accrue high cost and will soon exhaust your budget. But there are many low cost keywords relevant to your business which when used in combination with proper matching options will yield good results i.e. good ROI.

4. Use enticing call to action terms – Call to action terms form an important part of your PPC campaigns. Terms such as click here, buy now are of no use because they do not inform the user about your offer. On the other hand, people get easily attracted towards the terms such as discount, sale, free, buy 1 get 1. These terms are consumer centric and can generate good ROI if your offerings deliver what is being promised in the advertisement.

5. Be honest with your ads – Quite often advertisers make this mistake i.e. they don’t deliver what they promise in the ad. Avoid this kind of approach as this is the biggest turn-off for your visitor. Moreover, it also leaves an ever lasting negative impression of your website. By adopting such tactic you are only going to accrue the cost and no returns.

6. Design your landing page wisely – Landing pages play an important role not only in converting your visitors to your clients but also in getting your ads high quality score which in turn results in decreasing the cost your bear to run the campaign. Some advertisers make the mistake of linking their ads to the home page irrespective of the context of the ad. Actually this is not a mistake but a blunder. Make sure to link the ads to the relevant page. E.g. if your ad is about Ruby on Rails development then the ad should be linked to the page dedicated to Ruby on Rails and not any other page. Further, these landing pages should have call to action which encourages the user to perform such actions which benefits your business.

7. Review your ads performance overtime – Make sure to review the performance of your ads at regular intervals. This will enable you to round upon the areas which are proving to be a setback to your campaign and further optimize the areas which are proving good. Although this step is obvious, many people don’t devote much time into this step. Always carry out comprehensive analysis to decide upon the performance of your campaign.

Conversions are support system for any PPC campaign. If conversions are taking place then it is well and good, if not, analyze your campaign on the above stated points to optimize it. If that still doesn’t work, then it’s time when you should take the help of professionals who can review you campaign and get rid of the flaws.

Affordable SEO Services is one of specialties of Viscus Infotech. The website design and web development expertise of the company makes it a force to reckon with. We not only understand the client’s requirements but also provide valuable inputs to make the project a success.

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How Using Videos in Email Can Increase Conversions

Many online marketers nowadays advocate and encourage the use of video on their websites, including on sales pages. But how about including video in emails? Is it possible? And is it effective?

Including videos in emails can be tricky. While it’s fairly simple to include an image which, when clicked on, can take someone to a page displaying the associated video, it’s quite another thing to actually embed a video in the email itself.

In fact, embedding video in email is challenging on a number of fronts. To work properly, the coding must be compatible with the various web and client (personal computer) based email readers used by email recipients. What’s more, given the ongoing trend towards email readers blocking images by default, there’s no guarantee that many people will actually see the embedded video when they open the given email.

For all these reasons, embedding videos in email has, for many marketers, been more trouble than it’s worth. Yet, research shows that email recipients have responded positively to embedded videos in email and that, on average, emails containing such videos get higher click-through rates.

In the case of a travel company studied by MarketingSherpa, embedding video in an Easter email campaign resulted in, not just a higher click-through rate, but a 50 percent higher conversion rate.

This travel company put a lot of effort into optimizing its embedded video email campaign. The company worked out what the optimal length of the video (and associated file size) would be to maximize deliverability. The company also tested the emails in the most popular email readers (web and client or PC based) so that, when it came to beginning the campaign, most email recipients would be able to receive and view the video without any trouble.

In this particular company’s case, a 20 second video was found to deliver optimal deliverability, click-through and conversion rates. That doesn’t necessarily mean that 20 seconds is best for all email marketers. The ideal time will likely vary from email marketer to email marketer, based on such factors as the average Internet connection speed and the typical email reader used by the marketer’s email subscribers.

Whether or not we will see more emails containing embedded videos remains questionable. The effort involved in ensuring such emails can be read by the typical email recipient can’t be underestimated. Nor can the very real trend towards automatic blocking of rich media by today’s web and client-based email readers. But, if you’re game, and willing to put the effort in, you may just achieve the same results as the travel company mentioned above. A 50 percent increase in conversions is certainly nothing to sneeze at!

For more no holds barred Internet marketing advice, visit Kikabink News – THE Internet marketing newsletter for Internet marketers, packed with breaking news, comment, research, tools, tips and more for boosting your online profits.

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How to Increase the Revenue Value of Your Homepage by 851% #bigcitymarketinggroup

You never get a second chance to make a first impression.

I think this is a fitting quote to demonstrate the importance of a great homepage.

Once a visitor lands on your homepage, you need to impress them in a hurry.

Failure to do this typically results in a lost conversion with the vast majority of visitors never returning.

How can you ensure you make a good first impression?

And, more importantly, how do you boost conversions and increase the revenue value of your homepage?

There are countless strategies that work to some extent.

But I’d like to cover a handful I feel are the most practical and impactful.

I’ve researched each of these strategies and have implemented them on my own as well as my clients’ sites.

I’ve even seen some clients increase the revenue value of their homepages by as much as 851%.

This is not an exaggeration or some gimmicky hype to get you to click on my articles. This is stuff that works.

Let’s get down to business.

Make the load time lightning fast

Your first objective is to ensure a fast load time.

This is perhaps the most important factor of all because the rest of the strategies I’m going to discuss don’t really matter if the bulk of your visitors abandon your homepage prematurely.

Here’s a graph that illustrates how page abandonment increases as the load time of your homepage increases:

image08

I suggest using the Pingdom Website Speed Test to accurately assess the load time of your homepage.

If it takes any longer than 5 seconds, you need to speed it up. Learn how to do it from this article I wrote.

Provide a clear value proposition

Once a visitor lands on your homepage, they should be able to tell right away what you’re offering and why it’s worth their time to check out your site in further detail.

This requires you to take one simple but incredibly important step: create a clear value proposition.

ConversionXL defines a value proposition as a clear statement that:

  • explains how your product solves customers’ problems or improves their situation (relevancy),
  • delivers specific benefits (quantified value),
  • tells the ideal customer why they should buy from you and not from the competition (unique differentiation).

Here’s the value proposition I include on neilpatel.com:

image00

It’s clear, specific, and to the point.

Below are some other good examples.

Dollar Shave Club pulls it off well:

image15

So does Unbounce:

image06

You get the idea.

For a more thorough explanation and tips on how to create a killer value proposition, check out this guide from ConversionXL.

Include a picture of a person

A few years back, there was a study that examined the impact of including a picture of a person on homepage performance.

The study involved A/B testing of two very different landing pages created for Highrise, a CRM software company.

The original design was pretty basic but fairly busy, meaning there was a lot of information.

However, the new design was very simple and included a large picture of a woman smiling.

The results were undeniable. Using the second design, with the woman smiling, resulted in 102.5% more sign-ups.

Here’s a comparison of the two designs:

image13

What does this tell us?

It’s clear that including images of people (more specifically, people smiling) on your homepage can have a dramatic impact on conversions.

I actually follow this formula on my homepage for neilpatel.com, and it’s worked out wonderfully:

image16

Other successful bloggers do the same.

Do you recognize this guy?

image11

Here’s another one:

image03

And here’s Marie Forleo:

image07

This is Matt Barby:

image04

Here’s Lewis Howes:

image10

These people aren’t celebrities. They aren’t models.

They’re just bloggers. Successful ones.

They’ve figured out that a face on the screen vastly improves the profitability of the homepage.

Make your contact information easy to find

At first thought, placing your contact information in a conspicuous place on your homepage might not seem like a big deal.

It might seem like a mere footnote.

But it’s actually more important than you might think.

In fact, a study from KoMarketing found that

once on a company’s homepage, 64% of visitors want to see the company’s contact information.

image09

And it’s not just your basic info like an email address.

Most people want thorough contact information like your phone, email, and address.

According to KoMarketing,

a lack of contact information will also deter buyers from moving forward with a Request for Proposal (RFP) and with filling out a form to request a demo or RFP.

I think this is important so visitors can tell for sure you’re a legitimate organization with a physical address and not some sleazy snake oil salesman who’s just looking to take their money and run.

The same goes for the About Us section

The same study from KoMarketing states that

once on a company’s homepage, 52% of visitors want to see ‘about us’ information.

This is one of quickest ways to establish trust and credibility with potential customers.

They want to make sure you’re legit.

Typically, the best location for your contact info and About Us section is the navigational menu at the top.

It’s above the fold and can be found in an instant.

However, if you have a fairly brief homepage, you could also place these sections at the bottom, like I do on neilpatel.com:

image14

Don’t offer too many choices

There’s one mistake in particular I see countless companies make.

And that’s offering too many choices on their homepages.

Here’s an example of what I’m talking about:

image05

I would venture to say that vast majority of visitors who land on this page feel overwhelmed or even paralyzed with all the information.

It’s just too busy.

Here’s the deal.

People tend to enjoy having different options and choices. But only to an extent.

Too many choices have a paralyzing effect, and many people will end up doing nothing.

Here’s a screenshot from The Harvard Business Review in which they touch on a 2000 study involving choice:

image18

The point here is that you should keep your homepage fairly simple:

image12

That’s exactly what I tried to do with the Quick Sprout homepage, and it’s worked out very well.

If you have a lot of different products, build some type of filter so that visitors can figure out what they need without being overwhelmed in the process.

Don’t force a sign-up—allow a guest sign-up

You know what I hate?

When I land on a website and want to test out a trial version or make a quick purchase but get hit with a long registration process.

I find it really inconvenient and flat out annoying at times.

And guess what?

So do most other people.

There’s an article written about this issue by User Interface Engineering (UIE) called The $ 300 Million Button.

I suggest you check it out if you are not sure what I am talking about.

Long story short, most first-time shoppers find it irritating when they have to register before they can buy something. In fact, many resent it.

I love a particular quote from one shopper who said,

I’m not here to enter into a relationship. I just want to buy something.

I think this sums it up perfectly.

Don’t make your customers jump through a bunch of hoops. Instead, allow them to complete their desired actions as guests rather than registered users.

That, right there, can have a dramatic impact on your revenue.

The article from UIE provides a concrete example of just how big of an impact it can have.

Here’s a screenshot:

image02

Address visitor concerns

Let’s be honest.

It doesn’t take much for a would-be customer to turn around and hightail it out of your site.

And most people will have multiple concerns they’ll want addressed before they ultimately decide to make a purchase.

Here are some common concerns they may have:

  • Your company doesn’t fully understand my problem
  • What if your product doesn’t fix MY problem?
  • Why should I trust your company?
  • Why should I choose your product when there are so many other (and potentially more affordable) options out there?

Your goal is to quell any concerns or objections they may have.

But how do you do this?

It usually starts with acknowledging the problem your demographic is facing. Here’s a good example from Basecamp:

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This lets visitors know that Basecamp understands how disorganization and confusion can create stress and hinder the progress of a project.

The suggestion is to let Basecamp help them get things back on track.

Including a few testimonials tends to be effective for proving that a product can fix a potential buyer’s problem. If it’s worked for countless other people, it will work for them too.

As for trust builders, here are some ideas:

  • Include logos of companies you’ve worked with or have been endorsed by
  • Include “trust seals” from third-parties such as the Better Business Bureau
  • Mention awards or certifications your company has received

Finally, with proving value, explain why your price is what it is and what customers will get from you that they won’t get from competitors.

Create scarcity or urgency

If a visitor doesn’t convert right away, there’s a good chance you’ll lose them forever.

You want to strike while the iron is hot and while you’ve got them on your website.

One of the best ways to do this is to create scarcity or urgency.

I do this on neilpatel.com by having a feature that says “Training Starts in: X amount of time”

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It begins counting down immediately after visitors land on my homepage.

I’ve found this to be effective for getting visitors to take action and for increasing conversions.

Now, there are a lot of different ways to create scarcity or urgency, and I don’t have time to fully discuss them here.

But what I suggest is checking out this post from Marketing Land that explains some techniques for using urgency psychology to improve conversions.

Note: There’s legit scarcity and there’s fake scarcity.

Using fake scarcity is a sleazy, underhanded tactic that most people will sniff out.

Always be honest.

Conclusion

There are many factors that ultimately determine the revenue value of your homepage.

It can be maddening trying to figure out what makes your visitors tick and wrapping your head around the psychology of user experience.

But I know for a fact that using these strategies will have a positive impact on the process.

You can use them to build instant trust, encourage further browsing, increase conversions, and ultimately boost your revenue.

What do you think is the single most important aspect of your homepage? What makes it profitable?


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