The area of online marketing is so huge, and there are so many tactics and strategies available to sell just about anything. But even lots of visitors to your website wonât do any good if your sales copy doesnât convert. Part of the solution to producing effective sales copy is knowing your market very well because if you donât, then how are suppose to give them what theyâre looking for. You would be mistaken, and setting yourself up for difficulties, if you consider copywriting in the same vein as other forms of writing. The copywriter knows how to use words that reach out to the emotions and lead to certain conclusions. What weâll do next is discuss just a few copywriting tips and strategies that we hope youâll use right away.
Always strive to involve your readers in your copy, and there are many ways to do it. The more they get involved into reading your copy, the better they understand your productâs benefits. One easy way to encourage involvement is to ask simple, quick questions at strategic places in your copy. This will not only get your readers involved but will also make your copy interesting.
Phrase your questions in such a way that is produces a natural, yes, as an answer. It is just a way of conditioning the reader to be more positive and hopefully to buy your product. You are the grand host, and in that capacity you need to make people feel totally comfortable, and one way to do that is by eliminating any risk to doing business with you. The most common method to do that is with an iron clad guarantee that removes the risk. So many newer marketers are scared of being taken by a customer and are intimidated to offer the guarantee. But itâs quite the opposite; youâll be able to get more business when you have a strong guarantee to support your product. You will have very few people who will take advantage of the guarantee and misuse it, but this can be easily ignored. Try to keep it all simple and uncomplicated. Hereâs a cool one to use, make your guarantee period longâ¦ like a year, no kidding, and the effect it has is to almost eliminate refunds.
Be sure to include benefit bullet points throughout your copy. Just as the name implies, benefit bullets are meant to say a quick word about the product benefits which are not the same as the product features. Bullets can be extremely effective only if they are well thought and written. Besides that, keeping your copy organized will give it a neat, professional look and make it easy for the prospect to reach to a buying decision.
The only goal in copywriting is to sell something whether that is a product, service, optin, freebie, etc. All buying decisions are emotion-based decisions, and the buyer later uses logic to justify that buying decision. You get to learn how to use powerful emotions to sell products and get the results you want. All great marketers and businessmen have called copywriting the most important skill you could ever learn.
Manny is a professional writer and Internet and network marketing specialist. Visit his blog for some good MLM Sponsoring and Recruiting tips.
You may be a bit tired of acronyms. After all, they’re all around. But I’m going to provide you with just a few more initials that make it easy for you to reread your postcard mailing to ensure it’s effectiveness.
And these letters come from none other than marketing guru Joe Vitale, who has made literally millions of dollars selling all sorts of products and services.
He insists that if you remember the Four P’s of copywriting, you’ll be destined to be successful from this moment on.
So what are these wonderful words, which all just happen to start with the letter “P”? They are Problem, Promise, Proof, Price. Include mention of each of these in your next postcard message and watch your response skyrocket.
First you need to outline the problem your potential customer faces. And no you’re not doing this because he doesn’t know what it is. He’s well aware of his problem. But you do this to create a genuine bond with your potential customer.
You outline his problem so he knows that you sympathize with his plight. You outline his problem so he knows you understand where he’s coming from. This, of course, assumes that you do know what his problem is. So underlying this simple command to present his problem, is the underlying assumption is that you’ve done your homework and studied your typical customer.
After you sympathetically outlined his problem, you promise him that you can help him with this. This means you can take that problem and actually eliminate it for him. In this case, his problem is that he needs to sell his house, and fast. Either his house has been on the market for a while with no interest or he’s facing foreclosure. In either case, promise him that you can help him out.
Then after you’ve made your promise to him, you need to keep that promise. After all you are a direct-marketer of your word, are you not? But he’s not going to take your word for it. And why should he, after all your customer doesn’t really know you. So you need to persuade him with the third P in the formula, that of “Proof.”
In this instance, proof comes in the form of showing him others you have helped. Providing him with testimonials of former customers who have worked with you successfully. You can even narrate some heartfelt success stories of how people’s lives have been changed dramatically once they used your service.
Then finally, you need to mention the fourth “P”. In this case, “Price”. Of course, price can mean many things. If you were providing him with a product, you’d tell him how much it would cost. Perhaps telling him the cost of not selling his home to you would be a more compelling argument for now. What’s the price of inaction, you may ask him.
If your mailing can effectively outline the Four “P”s to persuade your audience to call you to discuss the matter, you’ve been successful.
Go ahead. Read your latest postcard mailing with the Four “P”s in mind. Did you cover them all?
If you didn’t, there’s no time like the fifth “P” – the Present. Why not sit down right now and rewrite this mailing with these key words in mind?
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Are you a retailer? If yes, it does not matter whether you are an online, traditional retailer or a combination of both, there are a lot of items you should use to promote your products in order to get your customer loyalty without feeling that you just give away products which cost you a big amount of money.
Watch The Big Market Leaders
And to this we look at some of the biggest names in the market and learn by their lead that promotional items, when chosen to match your target market, add a lot more value than you might at first appreciate.
Simple Promotional Items Can Be Cheap
Take a look at the good old promotional bug, or the eye catching fridge magnet. Or maybe your target market is more suited to a Frisbee or a stress ball. All of these listed promotional items can be bought quite easily and cheaply, without over stretching the budget.
Buy A Set Of Items
Now, back to watching the big high street names. Rather than just get a single Frisbee or one fridge magnet, get a range of them. Typically, 4 is a good number as it starts a sequence without it going on forever!
Arrange is so that the 4 items all form part of a set. Maybe a different colour, character, saying, graphic or whatever on each of them. What you want is a set of items in which each stands on its own, yet they go together to form a set. I’ve seen it done with miniature plates for dolls house collectors and all sorts.
Advertise Your New Collection
Now, go to a print shop and have some really big posters printed, or make a really obvious banner to go onto every page of your website. Either in an offers column or on the banner.
And on this advertising you make an offer. For example, offer the first of the set this week and the next one the following week, or month if that fits in with your customers’ ordering patterns.
Get Those Customers Back And Buying
What we are aiming to do is to draw customers back in again and again by offering a small present. Because the items form part of a larger set, there is the incentive to come back to you to complete the set whilst the earlier items also remind them that the promotion is in progress.
And if you have chosen well and they really want the items, they will remember to come back before the offer for the next one closes!
Keith owns and writes for a variety of marketing websites, including Promotional Gifts and Promotional Flash Drives. Both have plenty of interesting articles and resources to help you find more promotional products.