Tag Archive promotion


How to Structure a Coupon Or Promotion

In this economy, promotions are important… and competitive. Google or Bing ‘coupons’ for your favorite brand or the item you want to purchase, and you’ll see pages of coupon offerings from your competitors and affiliate sites. Customers are looking for savings for just about everything, so get in the game of increasing your sales with coupons and discounts.

Here are a few great promotion ideas for services:

1. Try it free for 30 days
2. Become a VIP member and get 2 weeks of meals free
3. Free trial PLUS $ 10 off
4. Refer a friend, get a $ 45 spa gift card
5. Free consultation, valued at $ 750
6. Free white paper

Here are great promotion ideas for products:

1. Free Shipping Always
2. Free Shipping over $ 45
3. Save 10% with $ 100 purchase
4. Save $ 10 with $ 50 order
5. Get a free laptop case with your laptop purchase
6. Clearance Sale!
7. Save 25% until August 1st
8. Save $ 10 off $ 50, use code SAVE10

Landing Pages are very important

Don’t forget to create or update landing pages that mention the sale or clearance. Some great sites use automatic savings, based on the link that the customer used. The savings follow the customer through to the cart.  If your promotion is product specific or category specific, make sure that your landing page features your promoted product or category. Higher conversions depend on this.

If you prefer to use a coupon code, make sure the code is easy to remember (SAVE10 versus 07302009). Some affiliates also prefer exclusive coupons or savings for their visitors. It’s important to listen to what they want, as they know their audience best. Create coupons that are exclusive to that particular affiliate, and not available anywhere else – not on your website, or available for other affiliates. You’re creating relationship and a loyal affiliate.

If you’re offering the discount through email, make sure to add a ‘Share with a Friend’ link to ‘viralize’ your offer.

Creating your Terms & Conditions for the coupon or discount:

Consider what restrictions or requirements your customer needs to meet in order to qualify for the discount. Does the coupon expire? Can it be combined with another discount or coupon? Can they use the coupon with all products on your website? Can the coupon be used online and offline? Is there an total order minimum?

Announce new coupons

Announce your coupons or specials through email, your blog, twitter the day that it goes live. Add login links for your affiliates to easily get the links they need online or add the links directly in your email.

Consider making a pre-launch announcement with an incentive to your affiliates to use those links. Perhaps add on a ‘Bonus payment’ or ‘Giveaway Contest’ for those affiliates who activate specific links.

New customers cost more to acquire, and with a great marketing strategy, including regular targeted emails and promotions, you’ll have loyal customers who may even do some marketing for you (word of mouth marketing).

Test coupons, update them often and ‘seasonize’ them when appropriate. Keep your coupons fresh. You’ll keep your current customers interested and gain new ones, too.

Christine Magtoto, Internet Marketer
Follow my blog and Twitter


Effective Promotion Through Classified Ads

Websites are designed to make money from the Internet marketers and visitors. Classified Ads are one such medium which help in effective promotion of the website and create a clientele to provide profits through effective sales.

There are a few steps which help in creating an impressive ad and place it amongst those sites which generate higher returns for that site. The most important leverage that a website owner can enjoy is the ability to publish the most desired content on the Internet according to the specifications. For example when you want to promote a sale or a specific product then you can create a special message for your product and place it in the desired place which you think is best for attracting relevant visitors and generate higher sales.

A classified ad has to be designed in small crispy hard hitting words so that they take notice of that specific classified. That opportunity to pull the customer’s attraction is more than enough to attract the customers towards the desired counter. Almost half of job is done when the ad gets specified attention.

Free submissions of the classified are possible in some specially designed classified ad-sites which provide some free space to their customers for some specified period of time. The problem is that there are a number of such sites and it is practically difficult to assess which is best for the customer. Hence, the problem of submission to increase your web site traffic as a result of ad posting remains as it is.

Proper knowledge of ad posting sites enables website owners to attract customers and hence generate sales. These sites are better judged by some specific Companies which are working day and night to promote the website in a relevant direction and derive desired result.

There is a mushroom of free classified ads websites on the Net. Posting ads on these websites is like finding a needle in the haystack on visitors’ part. So create your ad in such a way to gain attention of the visiting customers and place them on such domains which help in creating the desired result.

Media Marketing Online – one of the leading Seo Company in India, offer good SEO Packages and pay per click advertising.


The Promotion of Carbon Neutral Events

The state of our environment is deteriorating at an incredibly fast rate. The deterioration is caused by a large number of different factors, but one of the principal factors is the increase in carbon produced. This increase in carbon in our environment has adverse effects on us as well as on the natural world that surrounds us. The production of carbon is caused by many different means including the actions that are taken by companies, particularly those involved in manufacturing or production processes.

Recently many individuals, groups, and businesses, have begun to realise that the degradation of our environment will have greater and more immediate consequences than were ever realised before.
This has bred the concept of Carbon Neutral Companies and of Carbon Neutral Events. These carbon neutral companies make sure that the effects of the carbon they produce are counteracted by other actions they can take, such as planting trees.

Carbon neutral events have the same focus – to balance the carbon produced against the positive carbon-beating actions produced. They encourage the people and companies participating in the event to take steps to reduce or eliminate the effects of the carbon emissions that are produced as a result of their participation in the event. This can also take the form of activities like planting an equivalent amount of trees or similar. The amount of work that a company has to do to become carbon neutral will be determined by their carbon footprint.

The carbon footprint will be determined by effect that carbon and greenhouses gases produced have on the environment. A company or individual’s carbon footprint is measured in units of carbon dioxide. This measurement can show people and businesses the extent to which they need to work to create carbon neutral events. The people who are hosting events, such as conferences or shows, can also help to raise a company’s awareness of their carbon footprint. The hosts of the events can help to outline steps that attendees can take to make the event carbon neutral.

These ‘carbon-neutralizing’ actions can begin with simply helping companies and individuals to calculate the carbon units that will be produced as a result of their travel to and from the event. This can be added to the amount of carbon that would commonly be produced by the attendees. Steps can then be taken to neutralize the carbon footprint left.

Companies holding events, shows or conferences, can significantly help to increase the awareness of being carbon neutral through making their event carbon neutral. A wonderful example of this is the 2000 Motor Show, held by Mazda, which was made completely carbon neutral. This demonstration went a long way to proving that carbon neutral events were possible and practicable – even for motor vehicle manufacturers.

Planting trees is not the only way to become carbon neutral, whether at home, at work or as the host of an event. You can also make use of green power sources and reduce the emissions produced by traditional power sources. One of the most visible power sources that can be invested in to help work towards carbon neutrality is wind power. Companies and individuals that invest in wind power help to increase the amount of projects that are in existence and in return they get to show that they are playing their part in making their home, company, and community or event carbon neutral.

The Conference People offer a Free Venue Finder Service. This tool provides Venues to match your specific event needs. The Venue finder will search through facilities in the UK and the rest of the World. Once the Venue finding service is complete, The Conference People’s buying power can reduce your costs.


Rectangular Sticker – The Perfectly Affordable Promotion

With the fame of ‘rectangular sticker printing,’ it comes into my mind the words: marketing, publicity, identity, promotion and advertisement. As a matter of fact, these stickers are the best marketing tools to enhance your business identity worldwide in a cost-effective manner! Nowadays, masses of people and companies are inclining towards them with the intention that they may be able to market their products in a well-organized way.

Although there are all types of samples of these stickers out there in the global market, but the most famous are: war on the environment, snow, happy rainbow, caution oxygen, I am an artist, retired army, German soccer, Godless America, gender nectar, fem vows, simplify simplify, vegetarians saves lives, common sense died, guess the religion, my guardian angel and keep it real rectangular stickers. On the whole, these stickers not only capture your imagination but also provide your business a competitive edge.

One of the key advantages of utilizing these types of stickers is that they are customized. So you can customize your order according to your own choices. In the present scenario, they are available in a wide variety of sizes, such as 3″ x 5″, 3″ x 3″, 5″ x 5″, and 6″ x 6″.

As sticker printing needs some tools to employed, therefore the printing companies have to make use of the latest tools and technologies in the form of Full Color CMYK/PMS printing process so that you will be able to get the best quality products. Besides, they should present full color rectangular sticker printing in order that you will be able to get the finest quality products in style! When it comes to the looks, these organizations ought to offer free lamination (Glossy/Matte finishing). On the other hand, they must look after you so very much, by offering discounted printing services worldwide.

When you are looking for something matchless designs, make a temporary sketch in your mind so that you will be successfully able to discuss your ideas and suggestions before the vendor. Quite differently, the companies 24/7 online customer support representatives have to fully understand your ideas about the printing products, and hence they will be able to provide you the best solution regarding your printing products in a short span of time.

Talking about the designing, the competent designers should present you the masterpiece of these stickers, attracting your eyes beyond your imagination! In addition to providing you the graceful designs, the designers must also offer you free unlimited revisions, and hence you will be able to fulfill your modern day needs in style. Last of all, you should be able to get free shipment from the printing companies worldwide.

I have been writing articles for last few months and found it an interesting activity. I love to think about different hot topics and write about them.


Where to Get a Promotion Indicator

Many big companies all over the world were introduced to the concept of a promotion indicator a few years ago. Not everyone took it seriously. Today, all companies have come to acknowledge its importance and relevance to the world of business. For those not familiar with it, it is a metric or scorecard that will gauge the effectiveness of a promotional campaign of an organization. It is sort of a report card – similar to what we received from our teachers when we were in school. These report cards will tell us where we need to improve and in which aspect we are doing well. It is also the same with promotional campaigns being graded by these indicators. These also tell us which part of the campaign is doing well or needs more work.

Advertisement is an integral part of any business operation. It helps the company market its products and itself as well. That is why every company will spend a lot of money in advertising – to foster growth for the whole organization. Now, if you were the advertising manager of a company, you would want to make sure that the money you spend will be for something worthwhile and not just a complete waste. It is here where these indicators will come into play. They help companies identify whether the campaign they are initiating is successful or not.

Application of these indicators is very easy. They are easy to follow and they are very precise. However, creating these tools is not easy at all. In fact, these tools can be very difficult to build. What makes it difficult is the fact that your scorecards must fit your campaign perfectly; otherwise, the system will completely fail. Building these tools is often costly and time-consuming. It is because most companies will have to hire additional manpower and resources just to create them. But there is a way out of this dilemma. You can just purchase them directly off the market.

It is not difficult to look for indicators. You can basically get them anywhere. However, the best place to acquire them is through the web. The internet is full of these scorecards. All you need to do is locate a legitimate scorecard. After which, you will also have to make some slight changes so that its relevance to your campaign will increase by a 100%. That sounds like additional work. Actually, it is not that hard at all. In reality, it will help you get to know your chosen indicators. This is because you are the one altering the scorecard to fit your campaign.

The advantage of such tools is very apparent. It will give a certain edge to anyone who uses them. If only small enterprises would develop the urge to use them as ell. It would certainly make them more profitable and successful. It is important for them to learn about these indicators because the success of small enterprises will equate to the success of the economy as a whole. The use of a promotion indicator will not only benefit companies but everyone as well.

If you are interested in Promotion Indicator, check this web-site to learn more about promotion metric.


3 C’s to Website Promotion

The hardest job selling on the internet are the 3 c’s.

The average web surfer only stays on your site for less than 1 minute. To keep your audience glued to your web portal you must follow these simple rules.

1 – Content:

Website promotion can be highly competitive depending on your service or product but with a few steps to help your business grow.

Ask yourself who is your target audience. The age, marital status wants and needs. Addressing this will help in personalizing your content.

What do you offer to the person or visitor?

The content on your main web page and all other pages must express some desire to make life easier for them.

The offer of tips and how your product or service helps them is your objective.

If you sell or promote an offer of service for example

SEO Google rankings or indexing in search engines you could give strategies relating to the title and meta tags usage.

Have this information in simple easy to read format as not everyone is as advanced as you.

2 – Credibility:

Who are you?

List all avenues that someone can research your name and company.

You may try Facebook or linked and keep adding information to these pages fresh and indexed.

Other sources to keep your name alive on the internet could be to share a video about your product or service.

Create an article or brief information package that shares your knowledge and experiences. Then submit them to article directories or depending on the length to forums or news groups

3 – Closing:

Now this may seem simple, but on most web pages the buy now button is not enough.

Summarize all that your products or services and what it will accomplish if the visitor purchases from you.

On your website display a telephone number or Skype access, email and postal address to allow for questions and easy access to you.

Most online visitors do not purchase on first visit so keeping in contact with them is a must. You should have some form of ongoing newsletter or discount offer if they join your auto-responder.

A website promotion or internet promotion has many variables to think about.


Affordable Web Design With Free Website Promotion

In the cut and thrust, ever competitive market that is web design, there is always a good deal to be had. This is especially the case in the current financial climate as the recession has meant that many people are “tightening their belts” so to speak. The website design industry has felt the full force of the credit crunch in the same way that many other business sectors have. As a consumer you can turn this to your own advantage by ensuring that as well as having a website designed and built that you also have six months of web promotion thrown in for free.

Some of the readers of this article may feel that it is some what cheeky to request this free web promotion service however my attitude is quite simple “If you do not ask you do not get”.

It is similar to when you a buy a car, this is something that my father did recently. He had read about how badly the car dealers are doing and decided to bag himself a bargain. He knew the car he wanted and stated that he was only willing to pay a certain price, a price which was well below the car dealer’s asking price. He went around a number of car garages and put in his offer, eight of the dealerships turned down his offer but the ninth accepted it.

What I am saying is that when you make these requests a lot of web designers will turn you down but there will be at least one that will accept. It is important to ensure however that the person who accepts to build you a website and is happy to throw in some web promotion for free is capable of producing the goods and isn’t just some fly by night novice.

Steve Hill is a webmaster from Birmingham; he has interests in a number of websites including:
web promotion specialist
Make quick money online


Video Promotion Has Turned Over a New Leaf

Businesses all over the world are always faced with a daunting challenge of discovering new and effective methods of promotion. The availability of the Internet as a powerful medium for online promotion has indeed proven its efficacy, but given the vast choices of the ways to market a business online, it could be very confusing on which method to pursue. Pay per click campaign has been a popular means of promotion, but being popular does not make it completely fool proof, as it could also have holes for which not everybody goes for pay per click advertising. Good thing there is a viable alternative to this, and it’s called video promotion.

Video promotion has a certain advantage over pay per click advertising campaigns because it builds trust between your potential client and yourself by letting them know that they are dealing with a real human being that care enough to present themselves in person, which a pay per click campaign could not offer. This reason alone is a good leverage by helping you reach out to prospective consumers with a humanly approach, and a personal touch.

Before jumping in to make a video for promoting your business, it is only natural to be conscious on how you would look because your appearance will determine how your audience will perceive you. Remember that you have your reputation at risk because the video being produced will serve as the representation of your business and your personality to your audience.

Establishing trust between you and the video promotion / production company that you will be working with is crucial too, as both your reputations will be affected by the outcome of the video. The company that you choose to work with has to have the right judgment to shoot you in the most flattering, yet convincing way and make you appear your best, while it’s up to your words and showmanship to make your audience perceive you as an engaging, competent, approachable and easily likeable individual.

It is also very necessary to be relaxed during the shoot of your clip for video promotion. This will make it easier for you to think more clearly and feel more comfortable in working with the video production crew. Remember that a person who is not relaxed under the camera will not come across well, and the message that he sends across would only appear dull to his target audience.

The promotional message within your video should also be concise, and as much as possible avoid unnecessary euphemisms. This doesn’t mean that you have to make it appear plain though, as the emotions involved in your clip would give your video promotion the chance of appealing highly to your audience, capture their attention and make your message turn viral by having your message spread wider into the virtually boundless cyberspace when people start talking about your video promotion’s content.

Just because video promotion is modern, it doesn’t necessarily mean that it is complicated. You could practice by making a sample video clip of yourself or your featured products through your mobile phone and ask your friends or colleagues how it appeals to them, or if it garnered enough positive responses then you could start a “test marketing” of that video clip by submitting it to video submission / distribution sites, and use their 30-day free trial to save yourself unnecessary costs for your test run. Simple rehearsals such as this one could prepare you well enough for the big picture, so gather your thoughts and start shooting! Remember, a wonderful idea is worthless without the motivation and initiative to push through.

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Cost Effective – Website Traffic Promotion

Every Internet business person wants to succeed. We’ve all heard about how easy it is to make money online. The truth is many people have indeed prospered but even more have failed miserably. Understanding Internet marketing is not much different from any other kind of marketing. Your business must be advertised. People have to read what your business is all about. The more difficult part is getting the facts to potential visitors. There is no way your Internet business can succeed without website traffic. Promotion of your products and services is paramount if you want a business enterprise that works.

Many of us have read about and heard about individuals who have made a huge success of Internet businesses because of the marketing strategy they use. Many of these individuals have not done it alone. They have taken the easy way and used the services of an expert. This is by the far the easiest and most cost effective way to get your Internet business known and thriving. It all comes down to website traffic. Promotion is the only way to get your business noticed.

A very good means is to use a strategy based on article promotion. This makes good sense because prospective customers want information. They want to read who you are and what you offer regarding products and services. If you think about it, the more articles there are about you, the more people you will reach. It is also important to know where to place these articles. All this is part of a strategy that can be implemented by an expert marketer to grow website traffic. Promotion of your business is a priority if you want to reach and attract prospective buyers. An expert will write the articles, place them and let the readers know where to find you. This is a deal that will save you money as well as make you money.

Jason L. Battye LOVES traffic — online, that is. He is an author, personal development trainer, and an expert on traffic generation. Get free tips on website traffic promotion when you check out popular website ImproveYourIncomeOnline.Com today!


The Top 5 Free Blog Promotion Tips

I think the question most bloggers want answered is: “How do I get more people to read my blog?”. So here they are for your reading pleasure:

The Top 5 free tips how you can promote your blog.

Tip 1: Write Interesting Content
It might seem as if this had nothing to do with promotion. But the content of your blog is the central part of your blog marketing. You need to write the most compelling posts you can think of in order to get people interested in what you have to say. You can really stand out if you have something unique to offer on your blog.

Tip 2: Use the Right Tags
Many people who read blogs find postings they’re interested in via tags. So make sure you include five to ten tags relevant to your post every time.

Tip 3: Swap Links with Other Bloggers
Do you already know other writers from the blogosphere? Great – why not ask them for a link exchange? But be sure to never send spam when doing this – bloggers hate spam as much or even more as non-bloggers.

Tip 4: Write Articles
Do you have a topic you are passionate about? Why not write an article about it and submit it to various article sites? As you might know you can add your link into the “About the Author” box at the end of your article which brings you extra visibility and traffic. You can even repost your article on your blog for extra content – and traffic. Or vice versa: Take one or more blog posts you wrote and make them into an article.

Tip 5: Try Video Marketing
This might not be for everybody but if you’ve already made a video on YouTube in the past you might try this approach: Make a video in which you sit in front of a camera and talk about a post you made on your blog. Add your link to the info box that appears to the right of your video and mention your blog’s URL at the end of the video to reach more viewers – and hopefully prospective readers.

The author helps bloggers by offering a free blog marketing service. This article may be republished, provided it is done so in its entirety including this author’s resource box.