While search engine optimization and search engine marketing may sound like identical practices, there is actually a number of significant differences between these two different business building activities. Each business has its own parameters and characteristics, such as a budget or different types of business models, and depending on the specific traits of your own business you can determine whether search optimization or search marketing (or a combination of both) is the right choice for you.
Here is the main difference between optimization and marketing in the search engines: Marketing is paid advertising that can deliver large amounts of traffic immediately (at a high cost), while optimization tends to be free or very inexpensive and is a long-term traffic strategy. This is an important distinction to notice, because if you have a small budget and cannot afford to risk spending money on an advertising campaign that may not deliver profits, it may be in your interest to choose the path of search engine optimization which is cheaper.
There is one principal aspect of efficient search engine optimization which is totally free, and that is your on-page elements such as including the right keywords on each page and adding META elements that will determine how your web page is displayed on a search engine results page. Focusing on your own internal website architecture may consume time, but it does not cost any money. Other important on-site aspects to consider are interlinking your own pages or posts properly, making sure that you do not use “keyword spam” in the design of your website, and making sure that there is a sitemap file that includes direct links to all of the pages or posts on your website or blog.
The other (more difficult) aspect of search engine optimization has to do with the links that point to you from other websites and locations on the internet. While the links that other people choose to include to your website may be further out of your control, focusing your attention on this business task is still a whole lot cheaper than paid advertising models. Link building may be able to deliver you some immediate visitors to your website, but this approach should generally be considered a long-term business building strategy that will deliver results over many weeks or months.
For a website owner who is running a solo operation who does not have a team of people nor prior experience with paid advertising models, simple search engine optimization techniques like the ones mentioned above can be the key that you need to start building your visitor base without the large and sometimes risky expense of paid search marketing.
Visit http://NinjaSeoMethods.com right now to discover how to make money using search engine optimization and internet marketing.
The best anomaly to this topic is the Pareto analysis. It is believed that 80% of the e business results from 20% of the online activities that are being carried out.
In order for any business to thrive successfully, the content should be readily available in an easily approachable manner. Conversion marketing is the ultimate goal of all business. All businesses fall into this category at point of time.
Conversion rate is one that brings in quality to the business. The stakes are high when the information is ready to avail by all. It’s one thing to have maximum traffic to the website. PPC optimization is one way of getting maximum traffic to the website. The real value for money comes in only if the website has high ROI in terms of quality conversions.
There is no use if people simply skim through the website only because some external link has landed them in the particular business page. In order to retain the interest of customers, the landing page should have the content that was promised. Customer satisfaction is one way by which the website gains maximum conversions.
The following are some tips available to increase the conversion rate. Often the way to complete the difficult tasks is through simplicity.
* Simplicity is the key. Keep it simple so that the customers are forced by their mere interest to increase the conversion rate of the business.
* PPC optimization specialists are available that increase the scope of the business.
* Easy navigation through the pages should be made available to all customers. The user should not be thrust upon a zillion links so that he is unsure of where to go next. There should not be any confusion for the user regarding the navigation.
* No one would want to dive into a pool without knowing the depth of it. So in order to make it a hassle free experience for both the reader and the promoter, the credibility or the authenticity of the website should be increased.
* The more secure the business, the larger is the pool of people that the website attracts. Some ways to attract more customers by increasing the credibility are:
o To present them with an authenticated address and contact number.
o To present various case studies and real life testimonials.
o To display the picture of the organization or the potential client list. An intriguing client list could always attract new business.
o If any products are on the offer, then detailed notes about the make, the cost, availability etc should be on the website readily accessible by all.
o If transactional landing page methodology is uses, then there should be special mention about the ways by which the personal information of the clients is kept secure.
There is an age old saying, “No smoke without fire.” The potential customer would not have landed in the website unless otherwise he was interested by the piece of information that was presented in the external link. So make sure, every client gets what they have bargained for. Present the maximum information to the clients in an easy manner.
Quick Recap: How to increase the conversions using Search Engine Optimization Specialists? • Conversion rate is one that brings in quality to the business • Customer satisfaction is one way by which the website gains maximum conversions with search engine optimization and seo services • Made navigation easy
Search Engine Marketing also known as SEM is a type of Internet marketing that SEM seeks to further websites by increasing their visibility in the “Search Engine ranking position.”
There are a number of way to do Internet Marketing this way. Paid placement, paid inclusion, PPC (or Pay Per Click) Also a form of SEM.
Search Engine Marketing has been defined as “the practice of buying paid search listings.”
If you have a budget to work with, Search Engine Marketing is one of the best ways to get traffic and leads almost instantly.
Using Keyword Optimization is key in any SEM method.
Some good SEM methods are; tracking and analytics, press releases, blogging, articles, and of course genuinely good non replicated content.
SEO techniques are essential to marketing.
Some basic SEO is:
Title tags, these should be your document title or title elements. Also use of – tags.
Keyword Density, this is how many times a keyword is mentioned on your page.
Back Links, these are links to your page that do not belong to your domain.
Links and Page Rank, you can check your page rank with Google’s Search Engine Optimization tool.
Page Reputation, are the words used to link to the page, and the words used to link to the pages that link to them. This shows how popular your page is. You can also check your page reputation by visiting a site like Alexa.com
Anchor Text, hyperlinks your selected words and lets the Search Engine know what it is about. You won’t get a high ranking with “click here” but would with something like “Google secrets”.
ALT Tags, these are the small text box visible when a mouse is hovered over an image in a web browser, describing what the image contains.
This marketing strategy is essential to any successful online business and should be used as much as possible, due to “Organic” traffic.
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One disclaimer before you read this article: we’re not saying it’s impossible to start, learn, and manage a paid search campaign. It definitely can be done with the right amount of time, money and staffing.
What we are saying is that managing a paid search campaign on your own is not easy. In fact, it’s hard! So hard that it’s probably worth your time to hire a search engine marketing expert – someone who has successfully managed profitable paid search campaigns.
Based on our experience with search engine marketing, here are 5 reasons why it’s not a good idea to try to manage a paid search campaign on your own:
The bottom line. Chances are if you are teaching yourself Google AdWords, you are losing money. Like anything else, there’s a learning curve involved. This one is steep, which means it is expensive! We have prospective clients come to us all the time because they are frustrated with their campaign’s lack of success. It’s a shame that it took them losing thousands of dollars (in some cases tens of thousands) to figure that out.
Time. Here’s a simple premise to keep in mind: the more time you spend managing your paid search campaign, the less time you spend growing your business. The biggest mistake self-starters make with paid search campaign management is underestimating how much time is required to get a return on your investment. As a general rule, profitable campaigns require daily attention. Some industries are so competitive that campaigns need to be maintained several times per day. Ask yourself this, can you afford to allocate at least 5 hours per week to your paid search campaign?
Keyword quality score. This is a fancy way of saying performance. Are you even aware how each of your keywords are performing? (Hint: their score is based on a scale of 1 to 10) Do you know that poorly performing words can drag down an entire campaign? Unless you know the ins-and-outs of key measurements like quality score (not to mention being able to make successful adjustments), you are fighting an uphill battle in something Google AdWords considers critically important.
You are probably competing against experts. Most profitable search campaigns are managed by professionals. So when you hear that your competition’s paid search campaign is killing it, assume they have hired someone (either a search engine marketing company or an in-house SEM expert) to manage it for them.
Accessibility isn’t a good enough reason. The fact that Google and Yahoo! allow you to manage your own search campaign is definitely a cool thing. But is that a good enough reason to do it on your own? Did you build your own house? Do you fix your own car? If you are like most people, you don’t. You hire a professional. Just because it’s simple to setup a paid search account with most of the search engines, that doesn’t mean it’s as easy to make it profitable.
You have two choices. Either be extremely patient and prepared to lose a bunch of money up-front while you learn, or shorten the curve and catch up with your competition and hire a paid search expert to ensure a return on your investment.
The author, Mark Faggiano, is the Founder and CEO of Brand5. San Diego based Brand5 is a full-service website development firm committed to producing customized, leading-edge website design, development, Internet marketing (SEO and SEM) and e-commerce services to businesses and individuals.
In the paid search world, one of the most overlooked elements of campaign success is geo-targeting. For national advertisers, PPC geo-targeting is an absolute must; however, few are utilizing this tool to its full potential.
Unlike traditional media (such as TV or print) or display advertising online, paid search gives you (the advertiser) plenty of controls to reach your audience based upon their location. Furthermore, you have continuous control of these markets and campaigns. Paid search is not like a billboard run or TV spot that’s purchased months in advance (campaigns that are not easy to change once flight dates have been established). As a paid search advertiser, you have the control to make changes at any point.
While having controls over campaign changes gives paid search an advantage over traditional media, the ability to get granular with PPC geo-targeting is very valuable. With paid search, you’re able to reach a customer internationally, in specific countries, in specific states, in a certain city or DMA (Designated Market Area), or by coordinates around a particular point. This type of targeting capability is simply unavailable through traditional media avenues. The unparalleled quality of PPC geo-targeting options ensures more targeted and effective use of media dollars, eliminating media waste.
The Searching Efficiency of PPC Geo-Targeting
PPC geo-targeting lets you target two types of searchers: (1) the searcher who is within a given location looking for a general keyword and (2) the searcher who is searching with a geographic location included in the search query. For example, Jane is looking for a pet clothing boutique in Los Angeles. She may visit Google and search for “pet clothing stores.” In this search, she may see plenty of paid search ads, but what are the chances she’ll find an advertiser in Los Angeles?
Frustrated, Jane continues her search and tries searching for “los angeles pet clothing stores.” In this case, the search results are little more useful for Jane and she moves forward with her research.
This example demonstrates that to fully capitalize on search behavior, advertisers must be present during both types of searches; a search query with geographic location and a search query without geographic location. Your potential customers are searching this way, and you must ensure they can find your website through both avenues by testing general keywords with and without geographic locations.
All Markets Are Not Created Equally
PPC geo-targeting is also extremely useful for testing new and unique promotions per market. In many cases, many national paid search advertisers will roll out a new promo, new landing page, or new version of the website throughout the entire nation. However, by using the PPC geo-targeting capabilities of the search engines, the same advertiser could test only a couple of markets for performance, gauge results, then roll out to the entire nation. In this scenario, you are not crippling yourself in the event your new initiative doesn’t generate the results you anticipate. You can test first, learn, adapt, and execute initiatives that will generate proven results.
PPC geo-targeting is also beneficial for advertisers who provide services and sales, but perhaps not both to each market. For example, a computer parts shop sells product through its website nationally, but only provides services and performs repairs in its home city. In this case, the store can create multiple paid search campaigns, one set that targets sales, while the other set of campaigns target service, repairs, and installation.
Although trying PPC campaigns in test markets before rolling them out nationwide is extremely valuable, it’s also important to note that every market is not created equally. This is a common mistake that many of our clients’ previous SEM agencies make. How a keyword, ad, or landing page performs in Los Angeles isn’t exactly how it will perform in Atlanta. Yet, a majority of paid search advertisers have no way of knowing exactly how each market is performing on the media side, or with regards to conversion, sales, revenue, and ROI. Usually, an advertiser will make overall campaign changes to a poorly performing nationally targeted campaign, when in fact it’s only a couple of “rogue” markets that are negatively influencing results.
The Nitty-Gritty of Paid Search Success
To truly get this granular, an advertiser would need to geo-target and create unique campaigns per market. In this scenario, you can treat each market to its own ad copy, making the ad more targeted and qualified to the searcher. You can create a geo-specific landing page that aligns with your ad copy and resonates with your visitors. And, ultimately, you have greater cost controls over each individual market.
Some challenges associated with PPC geo-targeting usually involve campaign management. In the situation where an advertiser builds out a massive list of geo-targeted keywords, the management of this extensive list can certainly become a challenge. Think about all the different cities, counties, and zip codes you could associate with general keywords. Needless to say, building an extensive list like this will make the campaign management process a bit more challenging. Thankfully, there are campaign management tools and applications out there (ideal for your PPC geo-targeting needs) to help mitigate this issue.
So as you’re developing or having your SEM agency work on your campaign, keep in mind that there is an entire world outside of general keywords. This includes an extensive opportunity to find geo-targeted keywords for inclusion in your campaign. Also, where it makes sense, think of creating unique campaigns per top market. While a bit more management and time is required initially to learn the ins and outs of PPC geo-targeting tactics, the measurement capabilities and performance of creating geo-targeted campaigns are vital to any organization’s paid search success.
(C) Medium Blue 2009
Hamid Saify is the Director of Search Advertising for Medium Blue, an Atlanta search engine optimization company,where he develops paid searching marketing campaigns, crafting and implementing SEO strategies that integrate with the overall marketing and business objectives. Prior to joining Medium Blue, Hamid worked both the agency and client side in online media and e-commerce in Los Angeles, serving as Interactive Marketing Manager at Webmetro, servicing a client roster that included Frederick’s of Hollywood, Murad, and the Merrick Group. He also had client side roles at 3 Day Blinds as Director of E-Commerce and at Jewelry Exchange as VP of Internet Operations. Hamid graduated with honors from Georgia State University with a dual BBA in Marketing and Management and is a member of Beta Gamma Sigma, the nation’s leading honors society for business professionals. To see how we can help you achieve your online marketing goals, please contact us.
Paid surveys can be done by everyone. This is a fact. As compared to other online jobs available, this is actually the easiest one to perform. But there’s one important thing that each user must know and that is how to search for survey sites that pay well. This task makes paid surveys a bit difficult. If you try to ask those who are taking paid surveys, you will find out that a lot of them do not get what is due them. It even resulted to a great problem faced by people in the industry.
I know that all paid survey takers wish to get hold of the ways and means on how get a compensation equal to the time and effort spent by them. To get acquainted of these ways and means, continue reading the entire article.
Where does this problem come from? This should be the first concern that must be answered. Usually, regular internet users would want to begin working, hence, their resource of the list of paid survey sites would be the search engines. This is simply because they get results in an instant not knowing that this manner of searching is actually the main source of the problem. If you try to observe, search engines enumerate a number of paid survey sites which are actually scams or low paying. Thus, the best way to earn more is to regard these search engines as nonexistent in looking for the best survey sites since they will only mislead you to the sites which are not what you’re looking for.
Completely disregarding search engines as paid survey sites resource, why not try using forums. In these forums, you will surely find people who have knowledge, thoughts, and experiences in the taking of paid surveys. All you have to do is to read what these people are sharing, whether they are long or short, as you will surely learn from their detailed experiences, thoughts and knowledge. Besides, your online career might just get better as you can deal with it without any difficulty.
Large forums are the best resource ever as you will find a lot of topics discussing things related to paid surveys. You will have no doubts as to the information shared by the said experience forum posters as it is guaranteed that these information are true and honestly given. Not only will you get hold of the ideas that are very much helpful to your career, but you will also get hold of a number of paid survey sites where these forum posters earned much money.
It can’t be helped that we want to earn as fast and easy as possible. However, this is not a good idea since hard work pays better.
Here is a free Top 5 List of Paid Online Survey Companies.
Sarah is an expert on Paid Surveys and author of this article and runs the resource site Free Survey List, which features a top 5 list of the 100% free paid survey sites he has made the most amount of money on, along with a review of each.
1. User-driven -Traditional forms of advertising
usually have to get people’s attention when they are
not necessarily interested. In contrast, search engine
marketing, specifically Pay per Click (PPC) marketing,
is an easy and effective way to reach your customers
at the very moment they are searching for your
2. Flexible cost &budgeting -With search engine
marketing, you only pay for clicks to your ads.
Typically you establish your pay-per-c1ick budget and
the amount of money you are willing to pay for a
visitor to land on your page. This makes it easy to
scale things up or down based on your return on
investment or other factors.
3. Wide reach -Paid search marketing is by far the
cheapest paid form of marketing that enables you to
reach a local, global or nationwide audience in the
shortest period of time.
4. Targeting -Most search engines give you the
ability to target your market by geography,
demographics, by time of day and day of the week.
When combined with keyword specificity, unique
offers and well-written ads, you can focus tightly on
your target market. This ensures that the majority of
people viewing your ads are qualified prospects.
5. Realistic for all businesses -Since you control
the budget and cost of traffic, PPC advertising allows
businesses of all sizes to advertise and reach their
target customers. PPC marketing “levels the playing
field” for small businesses, especially if your campaign
research results in the right keywords. With the right
campaign management, your ad can be placed
immediately above or below a larger competitor. This
effectively allows you to compete without having to
substantially outbid the larger advertiser.
6. Brand visibility -Paid search marketing is a great
complement to other marketing activities. We have
seen that users tend to use a search engine
immediately upon seeing or hearing an offline ad
(print, television, radio) or reading offline marketing
collateral. Search engine visibility via the pay-per-c1ick
ad act as signposts to direct people to the website.
7. Immediate results -The research, setup and
implementation cycle of pay-per-click campaigns can
take place in just a few days, as opposed to natural
search engine rankings, which usually requires weeks
or months to gain desired rankings. Pay-per-click
campaign results are immediate: The day your ad is
placed, the clicks to your website begin!
8. Campaign control -You have complete control of
all aspects of your campaign. Due to the measurable
results of search engine marketing, keywords and ad
messages can constantly be tested and improved.
The most successful words and messages can be
included in your other marketing tools and programs
such as marketing materials, your website and direct
9. Real-time tracking -Metrics such as effectiveness
of keywords and phrases, ad traffic generated and ad
conversions provide campaign managers with the
data to alter campaigns almost in real-time. Unlike a
printed piece or mailer, the lag time to judging ad
effectiveness is hours, not days, so you can respond
quickly to either good or bad performing ads.
10. Measurable -Every click provides valuable
answers to your performance questions. What
keywords lead users to your website? What ads
interest potential customers? How many visitors from
those clicks become sales leads? Based in the results
of your search engine marketing program, keywords
and ad messaging can constantly be adjusted to
maximize your ROI.
http://www.bigsplashwebdesign.com/marketing/payperclick/ >Big Splash will configure and manage your PPC ads for you, including conducting keyword research, writing the ads and tracking the effectiveness of the ads.
The effectiveness of a reverse phone search service depends greatly on the database used by the company to give you the data. Even if you look at it statistically, there are many hundred million mobile phone users in the country. Out of these, at least a hundred thousand of them change their numbers daily, or get new numbers.
Thus, if you want to have the information of a person using his cell phone number, the best way a reverse phone search service can help you is by maintaining large databases. They will need to store the information of at least 200 million users so that they can give you the information you need, at least most of the time.
This service becomes effective not only because of the database. The speed of the delivery of the reverse phone search report is also crucial. With the speed of life increasing every day, no one has the time to sit around and wait for information to come to them.
Thus, the reverse phone search websites ensure that their databases are robust and well equipped with the most cutting edge technologies so that every time you try a reverse cell phone lookup, the detailed report can be delivered to you in as short a time as possible. The programs for the search function for reverse cell phone lookup have to be very elaborately designed so that it can surf through an ocean of data within minutes and find the right record.
Also, most of the reverse cell phone lookup sites these days are offering you the option of a complete reverse phone search report. This means that you can get all the information regarding a cell phone owner’s background. You can get all sorts of details, including criminal records and housing history.
Thus, in order to be able to maintain so much information, the reverse phone search companies need to have extremely efficient and well trained technology experts. These experts help to maintain the database, collate information from various sources, and compiling the data in order. They also help to monitor the change in numbers and so on.
This helps towards providing efficient reverse phone search services. Thus, it is obvious that reverse phone search services have to be paid for. It is not possible for anyone to be able to invest so much into a business, and then not charge a fee for it.
The reverse paid search sites offer a well maintained database to its customers. To try a test search, lookup here: (984)-953.
Recently, Yahoo, as part of Sunnyvale, California, launched a pilot program dubbed “more sponsors”. This is in line with the company’s push for delivering an improvement on search results that meet the needs of its users. This was told to Mediaspot by David Pann, the companys vice president on search advertising.
The “more sponsors” program add links at the bottom of every Yahoo search results. This enables individuals to view more sponsored ads that are related to their original keyword search. If you click on a sponsored ad, a page with only sponsored links pops up. Consumers are thus able to peruse through a variety of sites that offer the products they need at a discounted price.
“Yahoo search assist” features a search terminology that was introduced in 2009. It makes various suggestions on search terms that are related, thus supporting more sponsors, e.g. if a consumer types in “Kenya vacations”, yahoo might suggest resorts or vacation packages. This blend of several technologies, according to Pann, is aimed at improving the experience of consumers.
This program will be launched at Yahoo Search. However, the company is working on ways through which it can be made available throughout the entire Yahoo Network where sponsored ads are present. These ads are based on text. Eventually, they could include some sort of graphic or image or a logo. Pann said the company was looking for ways through which it can improve the search ads to enhance the consumer experience.
Interested advertisers can start purchasing the paid per click ads through Yahoo. This search marketing system will cost approximately the same as the prior standard results. Now marketers will have the opportunity to bid on keywords. Consequently, the ads will be ranked depending on the cost of the bid and quality. After a consumer clicks on a more sponsored link, another search is executed.
Ads that are based on search terms are selected by the platform. For example, an ad that is ranked high in the standard sponsored result may only be shown in the sponsored-only results for the same search term.
This system has been on test by Yahoo for some months with between 2 to 4 percent of search traffic being used for this test. Although Yahoo is turning the improved search functions to Microsoft to power the algorithm and advertising platform through Bing, according to the agreement, Yahoo will control the consumer experience.
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ABSEM is a knowledge based, boutique Search Marketing Agency providing scalable Internet Marketing strategies which complement all Digital Marketing channels.