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Paid Surveys – From Here You Should Start!

Many people have been paid again and again for taking up the surveys from lot of market research companies. These people have found the online paid surveys as one of the most ultimate part time job opportunity in order to increase their earnings. To be frank, there is no other easy way to make money. However, you have to be very smart in your approach towards the surveys job. The point is that you should know some trips and trick to earn big money from these business opportunities and perform your job in such a manner so as to enable the consistent flow of surveys jobs.

If you desire to make money in the simplest way, then online paid surveys are the best option to venture into. Lots of people are already in the market for taking up the surveys and some of them have even secured the best paying surveys. If you do not want to lag behind, then you should act now. The first thing to adopt is to read about paid surveys from the online resources like article directories, forums, search engines etc. You should remember that good preparation will yield better results. A majority of freelancers sign up randomly at various surveys sites so as to make money.

This practice is of no use as these sites might not reimburse you for taking the job. These sites are just there to collect the profile data so that that can be used in the later stage for sending promotional spam emails etc. As a beginner, you have to be very careful about this whole theory and should not sign up randomly at any good looking site. Your sole target should be to find a genuine site that pay you well for your efforts and time. For this, you need to submit your profile to at least twenty paid surveys sites so that the probability of getting a job increases. Rest of the incoming surveys jobs depend upon your performance and speed. These surveys are real fun as you work from your home and at time suitable to you.

Check out the Free Top 7 List of Paid Survey Sites that have high paying, Legitimate Surveys each paying – for a single survey done.

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Three Things That All Web Copywriting Should Contain

Why aren’t people reading your web pages? Usually it’s because your web copywriting isn’t easy to read, understand and isn’t listed in search engines.

I believe good web copy has three core elements

• Keywords, so the SERPS can find your pages

• Answers to the questions your readers are asking inside their heads

• A call to action (or a message that is easy read and understand)

Lets go through then in order.

First the keywords. If your web copywriting isn’t done with SEO in mind right from the start, your efforts are wasted. Why write stuff for the web and NOT have it listed in the search engines? You want people to read it right?

Good choice of keywords and how they are placed is crucial to success.

Provides the answers. I know when I surf I am always looking for an answer to something, even if it isn’t firmly in the front of my mind. Copy that waffles, isn’t tightly written and is full of puffery rarely gets read. When I read a web page and the “aha!” factor kicks in (even if a question wasn’t foremost in my mind when I started reading), then the copy has done its job.

The question was asked and answered on the web page. It’s sad if your readers have found your website but abandon it after a scanning few lines because they can see straight away there are no answers or useful information.

Easily understood with a call to action (maybe). This is one of the crucial areas that people forget about. Web copywriting has to be easy to scan and read.

A logical structure, bullet points, subheadings and emphasis are all important copy elements that need fine-tuning. Great slabs of text and little white space sends readers scurrying. If a scanner can get the gist of your message just by reading the subheads in order, and he is satisfied, your web page has done its job.

Especially if the reader does what you want e.g. opt in to your list, buy your stuff, leave great feedback or just be happy to recommend your site to others because it’s full of great useful information.

Writing for the web isn’t difficult if you keep these three principles in mind. It can be very satisfying to know your web copywriting is doing what it’s supposed to – getting readers, making them read right through, and giving them useful information they can act on.

Anthony Chatfield provides top quality web copywriting and article content to website owners around the globe. Learn more about what his services can do for your company by visiting http://SeattleFreelance.com today.

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10 Reasons Small Businesses Should Use Paid Search Engine Marketing:

1. User-driven -Traditional forms of advertising
usually have to get people’s attention when they are
not necessarily interested. In contrast, search engine
marketing, specifically Pay per Click (PPC) marketing,
is an easy and effective way to reach your customers
at the very moment they are searching for your
offerings.

2. Flexible cost &budgeting -With search engine
marketing, you only pay for clicks to your ads.
Typically you establish your pay-per-c1ick budget and
the amount of money you are willing to pay for a
visitor to land on your page. This makes it easy to
scale things up or down based on your return on
investment or other factors.

3. Wide reach -Paid search marketing is by far the
cheapest paid form of marketing that enables you to
reach a local, global or nationwide audience in the
shortest period of time.

4. Targeting -Most search engines give you the
ability to target your market by geography,
demographics, by time of day and day of the week.
When combined with keyword specificity, unique
offers and well-written ads, you can focus tightly on
your target market. This ensures that the majority of
people viewing your ads are qualified prospects.

5. Realistic for all businesses -Since you control
the budget and cost of traffic, PPC advertising allows
businesses of all sizes to advertise and reach their
target customers. PPC marketing “levels the playing
field” for small businesses, especially if your campaign
research results in the right keywords. With the right
campaign management, your ad can be placed
immediately above or below a larger competitor. This
effectively allows you to compete without having to
substantially outbid the larger advertiser.

6. Brand visibility -Paid search marketing is a great
complement to other marketing activities. We have
seen that users tend to use a search engine
immediately upon seeing or hearing an offline ad
(print, television, radio) or reading offline marketing
collateral. Search engine visibility via the pay-per-c1ick
ad act as signposts to direct people to the website.

7. Immediate results -The research, setup and
implementation cycle of pay-per-click campaigns can
take place in just a few days, as opposed to natural
search engine rankings, which usually requires weeks
or months to gain desired rankings. Pay-per-click
campaign results are immediate: The day your ad is
placed, the clicks to your website begin!

8. Campaign control -You have complete control of
all aspects of your campaign. Due to the measurable
results of search engine marketing, keywords and ad
messages can constantly be tested and improved.
The most successful words and messages can be
included in your other marketing tools and programs
such as marketing materials, your website and direct
marketing.

9. Real-time tracking -Metrics such as effectiveness
of keywords and phrases, ad traffic generated and ad
conversions provide campaign managers with the
data to alter campaigns almost in real-time. Unlike a
printed piece or mailer, the lag time to judging ad
effectiveness is hours, not days, so you can respond
quickly to either good or bad performing ads.

10. Measurable -Every click provides valuable
answers to your performance questions. What
keywords lead users to your website? What ads
interest potential customers? How many visitors from
those clicks become sales leads? Based in the results
of your search engine marketing program, keywords
and ad messaging can constantly be adjusted to
maximize your ROI.

http://www.bigsplashwebdesign.com/marketing/payperclick/ >Big Splash will configure and manage your PPC ads for you, including conducting keyword research, writing the ads and tracking the effectiveness of the ads.

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Why Should You Choose Paid Reverse Search Sites Only?

The effectiveness of a reverse phone search service depends greatly on the database used by the company to give you the data. Even if you look at it statistically, there are many hundred million mobile phone users in the country. Out of these, at least a hundred thousand of them change their numbers daily, or get new numbers.

Thus, if you want to have the information of a person using his cell phone number, the best way a reverse phone search service can help you is by maintaining large databases. They will need to store the information of at least 200 million users so that they can give you the information you need, at least most of the time.

This service becomes effective not only because of the database. The speed of the delivery of the reverse phone search report is also crucial. With the speed of life increasing every day, no one has the time to sit around and wait for information to come to them.

Thus, the reverse phone search websites ensure that their databases are robust and well equipped with the most cutting edge technologies so that every time you try a reverse cell phone lookup, the detailed report can be delivered to you in as short a time as possible. The programs for the search function for reverse cell phone lookup have to be very elaborately designed so that it can surf through an ocean of data within minutes and find the right record.

Also, most of the reverse cell phone lookup sites these days are offering you the option of a complete reverse phone search report. This means that you can get all the information regarding a cell phone owner’s background. You can get all sorts of details, including criminal records and housing history.

Thus, in order to be able to maintain so much information, the reverse phone search companies need to have extremely efficient and well trained technology experts. These experts help to maintain the database, collate information from various sources, and compiling the data in order. They also help to monitor the change in numbers and so on.

This helps towards providing efficient reverse phone search services. Thus, it is obvious that reverse phone search services have to be paid for. It is not possible for anyone to be able to invest so much into a business, and then not charge a fee for it.

The reverse paid search sites offer a well maintained database to its customers. To try a test search, lookup here: (984)-953.

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Seven Rules For Digital Copywriting All Brands Should Follow

Seven Rules For Digital Copywriting All Brands Should Follow
For any brand, its “voice” is communicated via smart, concise copy that communicates how its offerings align with the customer's needs and values. In order to create copy that inspires, however, agency executives must conduct extensive research on how …
Read more on Forbes

Goldman Sachs leads a million round for Persado's AI-based, automated
Sometime today you're going to read a marketing message that was probably written by Persado's software — and if you haven't, Goldman Sachs has led a $ 30 million investment into the company to make sure you will soon. Persado has developed software …
Read more on TechCrunch

The Hinterlands of Copywriting – why we should all spend time with a peculiar
Talk to any gathering of eager, inky-fingered young copywriters and, in terms of their ambition at least, you'll find a decidedly familiar pattern. Pretty much all of them are enticed by the same part of the job – the big ad. It's difficult to blame …
Read more on The Drum

Bybigcitymarketinggroup

Value Focus: Which aspect(s) of your product should your marketing emphasize? #bigcitymarketinggroup

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As a MarketingExperiments blog reader, I can already assume a few things about you. You’re an evidence-based marketer. You are an effective communicator. You have an exceptional understanding of marketing. You are skilled at analyzing campaign effectiveness. And you have experience in a wide range of marketing disciplines.

But if you were pitching yourself at a job fair, and could emphasize only one of these elements about yourself, which would it be?

Savvy marketer that you are, I’m guessing you would first size up the company you’re applying to — ask questions of the recruiter, take a look at the booth and read some of the literature — before deciding what value to highlight when presenting yourself.

The way you approach marketing your products and services should be no different.

 

Don’t bury the lead

Almost every product or service has several ways it benefits customers. Your challenge is to determine the value focus — which element of value will you lead with in your marketing.

You may highlight more than one element of value as secondary benefits on your website, in your print ads and in your email marketing. However, there likely is a place within your marketing where you have to choose what the primary value focus should be — the headline of your print ad, the hero space on your homepage or, perhaps, the entirety of an email.

Let me give you an example from my own customer journey.

 

Connect with customer motivation

Photo: Kārlis Dambrāns

I recently purchased a Nissan LEAF. In looking at other cars compared to the LEAF, the car I chose offered many elements of value that Nissan highlights on its website:

  • Save money when you use the car — The car is 100% electric, so, as Nissan’s site says, you will “Never Pay For Gas Again. #KickGas” Another benefit is lower maintenance costs since it doesn’t need oil changes, belts, etc.
  • Nerd out — The car has a certain appeal to early adopters, just because it is electric. Plus, you can access several features (like turning the A/C on to have the car cool down before you get in it) from an app or through a portal on a website using something called telematics. It also has one of those wireless keys that you keep in your pocket when you start the car. Nifty. One headline on Nissan’s microsite for the LEAF is “High-Tech. Low-Impact.”
  • 100% fun — This is from a Nissan tagline: “100% electric. 100% fun.” This is kind of hard to quantify since some people will have fun driving a 4×4 pickup truck through a muddy field, which is a very different experience than what the LEAF offers. But I do find the car fun to drive, almost like driving an iPhone.
  • Save the planet — Since it runs on electricity, the car does not pollute directly. In fact, Nissan stamps “Zero Emission” right on the side of the car.

    Photo: RACC

  • Performance — Some carmakers sell their cars by screaming about a HEMI or horsepower or overhead cams. Nissan promotes “100% torque, 100% fun.” Because it’s an electric car, the engine doesn’t have to rev and shift gears to accelerate. It has instant torque. Now I’m not a car guy, so I don’t really understand or care about what that means. But for driving on the highway, acceleration is important. And for a small car, it does accelerate quickly.
  • Safety — Again, it’s a smaller car, so safety could be a concern. It does have airbags all over the place — popping out of seats and the roof. Though this would seem to be an important issue to car buyers, I didn’t see any prominent mention of safety on Nissan’s microsite for the LEAF. 

These are just a few of the possible value elements that popped into my head. I’m sure there are many more.

When I was at the car lot, the salesman was able to size me up, ask me a few questions and determine my motivation. This meant he could easily pivot from one value focus to the other based on my responses.

Nissan has a bigger challenge on its microsite for the LEAF. Which points should it emphasize most prominently?

The path Nissan has taken at the top of its microsite is not to include a value focus at all. In fact, there isn’t even really a headline.

 

The closest thing to a headline is “2016 Nissan LEAF®.” This does serve to orient the visitor that they are on the right page, but it doesn’t present any value.

The other two major emphasized elements do not focus on the value either. Rather, before presenting value, the LEAF microsite communicates the cost (in this case, the starting price of its base S model) and an anxiety reducer (in this case, range anxiety, by highlighting how far the car can drive).

Below the fold, the microsite starts communicating value with a rotating animation of six banners (what used to be known as a Flash banner) listing different elements of value.

 

Simply put, Nissan has not chosen a value focus for the LEAF on this microsite. (This is not unique to the LEAF for Nissan; this microsite is a template it uses for all of its car models.)

Now, one could make the argument that visitors to this microsite are already so motivated that they don’t need any value communication and their bigger concerns are price and range anxiety.

However, even if they are already motivated, you should reinforce that value once they hit the site. After all, a car purchase is a major decision, and you want to keep driving them up the funnel. It’s also a way to let them know the LEAF is the car for them. “Hey, we understand you. You’re among friends.”

Also, there are likely many less motivated car buyers who are just kicking the tires on several cars, and thus visiting many car sites. By leading with value (and the right value focus), you have the opportunity to turn those few moments of interest into deeper research about the vehicle you’re selling.

If we take a look at the nearest competitor to the Nissan LEAF — the Tesla Model S — we can see that its landing page does lead with value. (It might be a stretch to consider these two models competitors due to the huge price discrepancy — and therefore, possibly differing motivations of its buyers — but they are the two best-selling all-electric cars in the U.S. and comprise 58% of all pure electric cars sold in the United States in 2015.)

 

Like the LEAF’s page, the headline is pure orientation — “Model S” — however, the copy below focuses on value such as “Highest Safety Rating in America” and “Autopilot with Autosteer and Summon.”

 

How to determine your product’s value focus for your marketing

We’ve discussed how it’s important to communicate value in your marketing. But how do you determine what the value focus should be? Here is a simple process to get you started:

Step #1. Understand the product

Effective marketing merely clarifies the value inherent in the product, so begin with the product itself. What elements of value does it provide to customers? If you weren’t involved with the product creation, talk to product developers, business analysts or business leaders who were. Then read professional ratings and customer reviews of your product to get an outside perspective on how well the product delivers on that intended value.

Step #2. Determine the persona

As I said above, there are many reasons to love a LEAF. If I were running a print ad about the car in “Organic Life” magazine, I would focus on the zero emissions and environmental/sustainability aspect. However, if I were writing an ad for “WIRED” magazine, I would focus on the techie/early adopter aspect. Your products likely has more than one customer segment. Before creating the messaging for a specific customer touchpoint, determine which segment or segments you will be communicating with.

Step #3. Ask the customer

Interview current and previous customers. Those who didn’t buy. And those who are just in the segment you’re targeting who may not even know about your product. Participate in forums and LinkedIn Groups that are popular with different customer segments. Talk to customer service, sales and other customer-facing positions in your organization. Read the magazines, blogs and Tumblrs that your ideal customers read, listen to their podcasts, and monitor their communication on social networks. Conduct focus groups. These are just some examples of ways you can ask customers what element of value most resonate with them.

Step #4. Test

The customer is always right. But the customer doesn’t always know what he wants. So it’s not enough to just ask your customers about value. This data simply helps you create hypotheses to test with real-world customers to see which value focuses generate the best response. Test value focus in your email. Test in your PPC ads. Identify elements of value that could be the most compelling value focus, and then run follow-up tests throughout the customer journey to discover how to best message that value focus.

 

You can follow Daniel Burstein, Director of Editorial Content, MECLABS Institute, @DanielBurstein.

 

You might also like

3 steps for laying your value prop testing groundwork

How to use social media to help discover why customers buy from you

Value Proposition Development  [Online course from MECLABS Institute]

 


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