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‘Get Paid to Surf’ and ‘Get Paid to Read Emails’ Internet Adverts and Why You Should Avoid Them

 If you have ever searched the Internet looking for ways to generate an extra income or find something that can be done from home, in your spare time, or in additional to your regular job, you may have seen adverts with offers that sound very exciting, such as ‘Get Paid to Surf the Web!’ or ‘Earn Money Just For Reading Emails!’. These are often accompanied by promises of high incomes, all sounding very attractive. Who wouldn’t want to get paid for web surfing and reading emails? Isn’t that what most of us do anyway during the day or when we get home from work?

A good rule in life is this: when something sounds too good to be true, it probably is. So how do these schemes work? While there are numerous variations on the theme, there are several principles behind which these schemes operate. Generally, you pay to obtain a list of companies or organisations operating these schemes. In the case of emails, you will receive large numbers of emails with adverts, and your task is to click all the links in all the emails. You get paid the more you do. Someone will get paid a tiny amount of money when you click, the idea being that if you click enough times, the tiny amounts of money start to mount up.

Sometimes these are also pyramid schemes, meaning that if you sign up other people into the scheme, you will benefit from their mouse clicking too. The more you click, and the more you get other people to click, the more you earn.

‘Getting paid to surf’ works along similar lines. You get paid tiny amounts of money to go to certain web sites and click every link, with the organizers getting paid small amounts through mechanisms such as PPC (Pay Per Click) advertising. The principle works by enough people doing it to make the whole approach worthwhile. You might get paid by money, free credits or gifts.

Apart from the dubious legality of these schemes, there are several other obvious problems:

You are basically getting paid to be a click-monkey, mindlessly clicking on links with no intention to buy any of the products being advertised.
You are wasting your own time, and you are not giving anything useful back to society or to advertisers.
You will probably end up accepting adverts being blasted at you for several hours per day, and clicking to follow the links. You won’t enjoy it.
Like other similar schemes, the main beneficiary of these schemes is likely to be the people to whom you paid the joining fee.
You will probably find that your details get sold on to marketing companies, and you start receiving large amounts of spam emails which you are not able to stop. As you won’t be able to tell the difference between the spam emails and all the others you receive, you’ll probably end up opening every email you receive, and eventually your computer will get infected with something nasty.
You’ll contribute to the growing problem of spam emails and spam web sites on the Internet.
Even if the scheme works, which it doesn’t, it is an active rather than a passive method of generating income from the Internet. You only earn income while you are clicking.

For these reasons, you are likely to be disappointed by the income you earn from schemes such as these. Instead, if you want to understand how Internet marketing really works and the many profitable ways that really do allow you to generate a large passive income from the Internet, many blogs and websites are available which provide you with this information.

Ewan N MacLeod is an expert on Internet marketing, profiting from the Internet revolution, and generating a passive income from the Internet. His blog site http://passive-net-income.blogspot.com/ contains a wealth of advice on how individuals can profit from the Internet, how to generate an income from it, and how to avoid the scams and pitfalls along the way. If you want to earn an extra income from the Internet, or learn the secrets of Internet marketing, make sure you visit his blog. It’s the one site you can’t afford to miss!

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Why Should Businesses Have Promotion Giveaways?

In these days, customers have been much more selective when buying goods, they often find goods which are stylish and cheap. As a result, it is not easy at all to impress them. And if you are business organisation, you want to keep a hold on your existing and potential customers and important business associates and clients, then I suggest you using promotional giveaways. The reason is that these could help you hold your customers with you and create brand awareness.

 

Of all the promo products available in the market, key rings make for a perfect gift item. Check out three reasons for the ever-increasing popularity of key rings.

 

1. Value For Money: While buying promotional gift items, business organisations make sure they are not highly expensive. Their objective is to earn high profits at minimum investment. At times, it is difficult to strike a right balance between cost and quality, however when it comes key rings you can choose from metal, leather and plastic key rings. Available in different colours, shapes and styles, they catch the fancy of customers at the very first glance.

 

Extra functions associated with key rings offer great value for money. They are available with bottle-opener, small torch or calculator. All these functions add more value and utility to this highly popular gift item.

 

2. Portability: Portability makes for another important factor. Being a handy item, you can easily transport from them from one place to another. As recipients carry them to different places along with them, key rings are noticed by everybody, thus offering maximum exposure. As compared to other promo gift items such as pens and mugs, key rings can be easily distributed at various corporate events such as seminars, conferences, trade shows, business meetings, exhibitions, special campaigns and promotional campaigns.

 

3. Practicality: Gift items that reflect the message of your business organisation clearly. Selecting items of practicality are considered as one of the best options because they offer maximum exposure to your brand. The more the people use it, the better it is for your company. Gift item like keyring is used several times a day for locking and unlocking the car, home and supply cabinets.

 

Make sure get them imprinted with the name, logo, contact information, website address and message of your company. Select the key ring that goes well with the colour of the logo and products of your company. So, spread the word about your company and the products and services offered by it with key rings.

 

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Copywriting Mistakes You Should Never Commit

3 Major Copywriting Mistakes
You’ll hear most people say that copywriting is hard, but that’s really not quite true. However, among other things to keep in mind you can benefit by learning about some of the more newbie type copywriting mistakes. Ok, so now we’ll move on to discuss three mistakes that most newbies make when they write their copy.

Sometimes it can be challenging to remember all the mistakes that can hurt your copywriting performance. One such mistake happens to be missing or skipping the subheadings. When you create sales copy, the headline forms an indispensable element. It’s only natural that you’ll write your sales copy using the standard paragraph to separate different ideas and topics. The subheadings within the body of the sales copy will be for each particular different section in the copy. What normally happens is that people scan the sales copy, and the subheads allow the reader to get a quick idea of what it’s all about. It would be nearly impossible to state all the reasons why your copy won’t be read by readers. But if it is not systematically divided into readable parts, then it would definitely be a turn off for the reader, especially when you have a long sales copy. The second most important function of your subheadings is to create curiosity to want to actually read your copy in a normal fashion which is not the usual behavior of online readers. Your subheads are not to be ignored or treated as if they’re not important because they do contribute to the success of your copy. You know readers skim and scan all copy, first, and then hopefully a particular subheading will catch their eye and they’ll start reading. You main headline is no doubt very critical to capture attention and interest, but do not under any circumstances ignore your subheadlines. Not having a strong headline is the biggest drawback of a sales copy. Your headline must do two things; stop the reader and get attention, and then compel the reader to want to know more. The copywriter literally only has seconds when it comes to the headline and getting a positive reaction from the reader. Therefore, take your time with your headline and write as many as you can before you decide on which one you like. Using the biggest and best benefit of your product, or service, in your headline is often suggested by many copywriters. A great headline that gets the job done will be a blessing for your efforts.

Don’t make a mistake and decide that including a P.S. in your sales letter is not important. It’s as vital as your headline because it improves your conversion rate. The P.S. (or “post script”) is how you remind your customer one last time about the benefits of your product. It’s a last minute call towards getting the prospect to take action. There is always going to be that one moment of hesitation that comes before the prospect decides to buy from you. The P.S. is what will close the deal for you in those moments. Besides that it also gives you a chance to let the customer in on some time sensitive information that will make him jump at the chance to buy from you. Helping your buyer decide to take fast action and feel like he is doing something that is worth his money is very important if you want to improve your bottom line. That is when the P.S. becomes just as integral to the sale as your headline.

You need to be very careful with the kinds of mistakes you make as well as the frequency youi make them. Another professional approach is to simply check your writing – or proof read it, and then make the necessary corrections.

Blogging Syndicate will save your time

Turbo Commissions Review capable to organize a superb concept to establish a comfortable living.

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Paid Surveys – Things That Should Not Easily Be Given Out in Paid Surveys

Most scam sites these days are getting more and more difficult to identify and distinguish from legitimate sites which make it difficult for participants to avoid them. Paid survey scam sites specialize in two ways which is either by getting a lot of surveys done and not paying you for it or by getting your personal information and making use of it to their advantage.

There are also paid survey scam sites wherein they ask you to answer numerous surveys and pay you. Yes you are compensated but are you well compensated for the work that you have done? Most scam sites are greedy and evil and work on a common goal which is to bring you down and in turn will discourage you from getting the chance to enjoy the benefits of paid surveys.

In most cases though, there are things that you have to be careful of before you give it out to the company:

Personal Information

These are your name, birth date, address etc. The basic information required by a paid survey company. Do not be afraid because these are normally asked by legitimate sites. Do not freely give it, however, especially if you are unsure of the site. Scam sites will use these pieces of information and sell it out.

If they end up getting this information, you would find yourself answering nonstop calls about new product offers, getting your mail and email filled with the most unbelievable junk and spam you would ever see and annoying door to door salesman who will knock on your door several times a day to offer you their product because they got hold of your address. The next thing you know is that you are sent a high telephone bill just because of annoying callers.

No one wants to wake up to a day full of expected annoying things that will irritate and ruin your day everyday of your life so be careful before you entrust these to a paid survey company making sure the site is safe and will protect your information as stated in the agreement.

Money Details

Another important thing that you should safeguard is your money information and details such as your credit card and bank account number. Once scam sites get a hold of these, there’s no stopping them in spending your own hard earned money. One thing to look out for is the fact that paid survey sites do not usually ask for your credit card number or bank account. All they need is your PayPal email account and nothing else. That is where they will deposit the money and not directly into your bank account.

Unless you are sure of the site, never ever entrust these pieces of information easily to strangers.

Here is a free Top 5 List of Paid Survey Sites to Answer Surveys, paying -5 for each survey taken.

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Paid Surveys – From Here You Should Start!

Many people have been paid again and again for taking up the surveys from lot of market research companies. These people have found the online paid surveys as one of the most ultimate part time job opportunity in order to increase their earnings. To be frank, there is no other easy way to make money. However, you have to be very smart in your approach towards the surveys job. The point is that you should know some trips and trick to earn big money from these business opportunities and perform your job in such a manner so as to enable the consistent flow of surveys jobs.

If you desire to make money in the simplest way, then online paid surveys are the best option to venture into. Lots of people are already in the market for taking up the surveys and some of them have even secured the best paying surveys. If you do not want to lag behind, then you should act now. The first thing to adopt is to read about paid surveys from the online resources like article directories, forums, search engines etc. You should remember that good preparation will yield better results. A majority of freelancers sign up randomly at various surveys sites so as to make money.

This practice is of no use as these sites might not reimburse you for taking the job. These sites are just there to collect the profile data so that that can be used in the later stage for sending promotional spam emails etc. As a beginner, you have to be very careful about this whole theory and should not sign up randomly at any good looking site. Your sole target should be to find a genuine site that pay you well for your efforts and time. For this, you need to submit your profile to at least twenty paid surveys sites so that the probability of getting a job increases. Rest of the incoming surveys jobs depend upon your performance and speed. These surveys are real fun as you work from your home and at time suitable to you.

Check out the Free Top 7 List of Paid Survey Sites that have high paying, Legitimate Surveys each paying – for a single survey done.

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Three Things That All Web Copywriting Should Contain

Why aren’t people reading your web pages? Usually it’s because your web copywriting isn’t easy to read, understand and isn’t listed in search engines.

I believe good web copy has three core elements

• Keywords, so the SERPS can find your pages

• Answers to the questions your readers are asking inside their heads

• A call to action (or a message that is easy read and understand)

Lets go through then in order.

First the keywords. If your web copywriting isn’t done with SEO in mind right from the start, your efforts are wasted. Why write stuff for the web and NOT have it listed in the search engines? You want people to read it right?

Good choice of keywords and how they are placed is crucial to success.

Provides the answers. I know when I surf I am always looking for an answer to something, even if it isn’t firmly in the front of my mind. Copy that waffles, isn’t tightly written and is full of puffery rarely gets read. When I read a web page and the “aha!” factor kicks in (even if a question wasn’t foremost in my mind when I started reading), then the copy has done its job.

The question was asked and answered on the web page. It’s sad if your readers have found your website but abandon it after a scanning few lines because they can see straight away there are no answers or useful information.

Easily understood with a call to action (maybe). This is one of the crucial areas that people forget about. Web copywriting has to be easy to scan and read.

A logical structure, bullet points, subheadings and emphasis are all important copy elements that need fine-tuning. Great slabs of text and little white space sends readers scurrying. If a scanner can get the gist of your message just by reading the subheads in order, and he is satisfied, your web page has done its job.

Especially if the reader does what you want e.g. opt in to your list, buy your stuff, leave great feedback or just be happy to recommend your site to others because it’s full of great useful information.

Writing for the web isn’t difficult if you keep these three principles in mind. It can be very satisfying to know your web copywriting is doing what it’s supposed to – getting readers, making them read right through, and giving them useful information they can act on.

Anthony Chatfield provides top quality web copywriting and article content to website owners around the globe. Learn more about what his services can do for your company by visiting http://SeattleFreelance.com today.

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10 Reasons Small Businesses Should Use Paid Search Engine Marketing:

1. User-driven -Traditional forms of advertising
usually have to get people’s attention when they are
not necessarily interested. In contrast, search engine
marketing, specifically Pay per Click (PPC) marketing,
is an easy and effective way to reach your customers
at the very moment they are searching for your
offerings.

2. Flexible cost &budgeting -With search engine
marketing, you only pay for clicks to your ads.
Typically you establish your pay-per-c1ick budget and
the amount of money you are willing to pay for a
visitor to land on your page. This makes it easy to
scale things up or down based on your return on
investment or other factors.

3. Wide reach -Paid search marketing is by far the
cheapest paid form of marketing that enables you to
reach a local, global or nationwide audience in the
shortest period of time.

4. Targeting -Most search engines give you the
ability to target your market by geography,
demographics, by time of day and day of the week.
When combined with keyword specificity, unique
offers and well-written ads, you can focus tightly on
your target market. This ensures that the majority of
people viewing your ads are qualified prospects.

5. Realistic for all businesses -Since you control
the budget and cost of traffic, PPC advertising allows
businesses of all sizes to advertise and reach their
target customers. PPC marketing “levels the playing
field” for small businesses, especially if your campaign
research results in the right keywords. With the right
campaign management, your ad can be placed
immediately above or below a larger competitor. This
effectively allows you to compete without having to
substantially outbid the larger advertiser.

6. Brand visibility -Paid search marketing is a great
complement to other marketing activities. We have
seen that users tend to use a search engine
immediately upon seeing or hearing an offline ad
(print, television, radio) or reading offline marketing
collateral. Search engine visibility via the pay-per-c1ick
ad act as signposts to direct people to the website.

7. Immediate results -The research, setup and
implementation cycle of pay-per-click campaigns can
take place in just a few days, as opposed to natural
search engine rankings, which usually requires weeks
or months to gain desired rankings. Pay-per-click
campaign results are immediate: The day your ad is
placed, the clicks to your website begin!

8. Campaign control -You have complete control of
all aspects of your campaign. Due to the measurable
results of search engine marketing, keywords and ad
messages can constantly be tested and improved.
The most successful words and messages can be
included in your other marketing tools and programs
such as marketing materials, your website and direct
marketing.

9. Real-time tracking -Metrics such as effectiveness
of keywords and phrases, ad traffic generated and ad
conversions provide campaign managers with the
data to alter campaigns almost in real-time. Unlike a
printed piece or mailer, the lag time to judging ad
effectiveness is hours, not days, so you can respond
quickly to either good or bad performing ads.

10. Measurable -Every click provides valuable
answers to your performance questions. What
keywords lead users to your website? What ads
interest potential customers? How many visitors from
those clicks become sales leads? Based in the results
of your search engine marketing program, keywords
and ad messaging can constantly be adjusted to
maximize your ROI.

http://www.bigsplashwebdesign.com/marketing/payperclick/ >Big Splash will configure and manage your PPC ads for you, including conducting keyword research, writing the ads and tracking the effectiveness of the ads.

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Why Should You Choose Paid Reverse Search Sites Only?

The effectiveness of a reverse phone search service depends greatly on the database used by the company to give you the data. Even if you look at it statistically, there are many hundred million mobile phone users in the country. Out of these, at least a hundred thousand of them change their numbers daily, or get new numbers.

Thus, if you want to have the information of a person using his cell phone number, the best way a reverse phone search service can help you is by maintaining large databases. They will need to store the information of at least 200 million users so that they can give you the information you need, at least most of the time.

This service becomes effective not only because of the database. The speed of the delivery of the reverse phone search report is also crucial. With the speed of life increasing every day, no one has the time to sit around and wait for information to come to them.

Thus, the reverse phone search websites ensure that their databases are robust and well equipped with the most cutting edge technologies so that every time you try a reverse cell phone lookup, the detailed report can be delivered to you in as short a time as possible. The programs for the search function for reverse cell phone lookup have to be very elaborately designed so that it can surf through an ocean of data within minutes and find the right record.

Also, most of the reverse cell phone lookup sites these days are offering you the option of a complete reverse phone search report. This means that you can get all the information regarding a cell phone owner’s background. You can get all sorts of details, including criminal records and housing history.

Thus, in order to be able to maintain so much information, the reverse phone search companies need to have extremely efficient and well trained technology experts. These experts help to maintain the database, collate information from various sources, and compiling the data in order. They also help to monitor the change in numbers and so on.

This helps towards providing efficient reverse phone search services. Thus, it is obvious that reverse phone search services have to be paid for. It is not possible for anyone to be able to invest so much into a business, and then not charge a fee for it.

The reverse paid search sites offer a well maintained database to its customers. To try a test search, lookup here: (984)-953.

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Seven Rules For Digital Copywriting All Brands Should Follow

Seven Rules For Digital Copywriting All Brands Should Follow
For any brand, its “voice” is communicated via smart, concise copy that communicates how its offerings align with the customer's needs and values. In order to create copy that inspires, however, agency executives must conduct extensive research on how …
Read more on Forbes

Goldman Sachs leads a million round for Persado's AI-based, automated
Sometime today you're going to read a marketing message that was probably written by Persado's software — and if you haven't, Goldman Sachs has led a $ 30 million investment into the company to make sure you will soon. Persado has developed software …
Read more on TechCrunch

The Hinterlands of Copywriting – why we should all spend time with a peculiar
Talk to any gathering of eager, inky-fingered young copywriters and, in terms of their ambition at least, you'll find a decidedly familiar pattern. Pretty much all of them are enticed by the same part of the job – the big ad. It's difficult to blame …
Read more on The Drum

Bybigcitymarketinggroup

Value Focus: Which aspect(s) of your product should your marketing emphasize? #bigcitymarketinggroup

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As a MarketingExperiments blog reader, I can already assume a few things about you. You’re an evidence-based marketer. You are an effective communicator. You have an exceptional understanding of marketing. You are skilled at analyzing campaign effectiveness. And you have experience in a wide range of marketing disciplines.

But if you were pitching yourself at a job fair, and could emphasize only one of these elements about yourself, which would it be?

Savvy marketer that you are, I’m guessing you would first size up the company you’re applying to — ask questions of the recruiter, take a look at the booth and read some of the literature — before deciding what value to highlight when presenting yourself.

The way you approach marketing your products and services should be no different.

 

Don’t bury the lead

Almost every product or service has several ways it benefits customers. Your challenge is to determine the value focus — which element of value will you lead with in your marketing.

You may highlight more than one element of value as secondary benefits on your website, in your print ads and in your email marketing. However, there likely is a place within your marketing where you have to choose what the primary value focus should be — the headline of your print ad, the hero space on your homepage or, perhaps, the entirety of an email.

Let me give you an example from my own customer journey.

 

Connect with customer motivation

Photo: Kārlis Dambrāns

I recently purchased a Nissan LEAF. In looking at other cars compared to the LEAF, the car I chose offered many elements of value that Nissan highlights on its website:

  • Save money when you use the car — The car is 100% electric, so, as Nissan’s site says, you will “Never Pay For Gas Again. #KickGas” Another benefit is lower maintenance costs since it doesn’t need oil changes, belts, etc.
  • Nerd out — The car has a certain appeal to early adopters, just because it is electric. Plus, you can access several features (like turning the A/C on to have the car cool down before you get in it) from an app or through a portal on a website using something called telematics. It also has one of those wireless keys that you keep in your pocket when you start the car. Nifty. One headline on Nissan’s microsite for the LEAF is “High-Tech. Low-Impact.”
  • 100% fun — This is from a Nissan tagline: “100% electric. 100% fun.” This is kind of hard to quantify since some people will have fun driving a 4×4 pickup truck through a muddy field, which is a very different experience than what the LEAF offers. But I do find the car fun to drive, almost like driving an iPhone.
  • Save the planet — Since it runs on electricity, the car does not pollute directly. In fact, Nissan stamps “Zero Emission” right on the side of the car.

    Photo: RACC

  • Performance — Some carmakers sell their cars by screaming about a HEMI or horsepower or overhead cams. Nissan promotes “100% torque, 100% fun.” Because it’s an electric car, the engine doesn’t have to rev and shift gears to accelerate. It has instant torque. Now I’m not a car guy, so I don’t really understand or care about what that means. But for driving on the highway, acceleration is important. And for a small car, it does accelerate quickly.
  • Safety — Again, it’s a smaller car, so safety could be a concern. It does have airbags all over the place — popping out of seats and the roof. Though this would seem to be an important issue to car buyers, I didn’t see any prominent mention of safety on Nissan’s microsite for the LEAF. 

These are just a few of the possible value elements that popped into my head. I’m sure there are many more.

When I was at the car lot, the salesman was able to size me up, ask me a few questions and determine my motivation. This meant he could easily pivot from one value focus to the other based on my responses.

Nissan has a bigger challenge on its microsite for the LEAF. Which points should it emphasize most prominently?

The path Nissan has taken at the top of its microsite is not to include a value focus at all. In fact, there isn’t even really a headline.

 

The closest thing to a headline is “2016 Nissan LEAF®.” This does serve to orient the visitor that they are on the right page, but it doesn’t present any value.

The other two major emphasized elements do not focus on the value either. Rather, before presenting value, the LEAF microsite communicates the cost (in this case, the starting price of its base S model) and an anxiety reducer (in this case, range anxiety, by highlighting how far the car can drive).

Below the fold, the microsite starts communicating value with a rotating animation of six banners (what used to be known as a Flash banner) listing different elements of value.

 

Simply put, Nissan has not chosen a value focus for the LEAF on this microsite. (This is not unique to the LEAF for Nissan; this microsite is a template it uses for all of its car models.)

Now, one could make the argument that visitors to this microsite are already so motivated that they don’t need any value communication and their bigger concerns are price and range anxiety.

However, even if they are already motivated, you should reinforce that value once they hit the site. After all, a car purchase is a major decision, and you want to keep driving them up the funnel. It’s also a way to let them know the LEAF is the car for them. “Hey, we understand you. You’re among friends.”

Also, there are likely many less motivated car buyers who are just kicking the tires on several cars, and thus visiting many car sites. By leading with value (and the right value focus), you have the opportunity to turn those few moments of interest into deeper research about the vehicle you’re selling.

If we take a look at the nearest competitor to the Nissan LEAF — the Tesla Model S — we can see that its landing page does lead with value. (It might be a stretch to consider these two models competitors due to the huge price discrepancy — and therefore, possibly differing motivations of its buyers — but they are the two best-selling all-electric cars in the U.S. and comprise 58% of all pure electric cars sold in the United States in 2015.)

 

Like the LEAF’s page, the headline is pure orientation — “Model S” — however, the copy below focuses on value such as “Highest Safety Rating in America” and “Autopilot with Autosteer and Summon.”

 

How to determine your product’s value focus for your marketing

We’ve discussed how it’s important to communicate value in your marketing. But how do you determine what the value focus should be? Here is a simple process to get you started:

Step #1. Understand the product

Effective marketing merely clarifies the value inherent in the product, so begin with the product itself. What elements of value does it provide to customers? If you weren’t involved with the product creation, talk to product developers, business analysts or business leaders who were. Then read professional ratings and customer reviews of your product to get an outside perspective on how well the product delivers on that intended value.

Step #2. Determine the persona

As I said above, there are many reasons to love a LEAF. If I were running a print ad about the car in “Organic Life” magazine, I would focus on the zero emissions and environmental/sustainability aspect. However, if I were writing an ad for “WIRED” magazine, I would focus on the techie/early adopter aspect. Your products likely has more than one customer segment. Before creating the messaging for a specific customer touchpoint, determine which segment or segments you will be communicating with.

Step #3. Ask the customer

Interview current and previous customers. Those who didn’t buy. And those who are just in the segment you’re targeting who may not even know about your product. Participate in forums and LinkedIn Groups that are popular with different customer segments. Talk to customer service, sales and other customer-facing positions in your organization. Read the magazines, blogs and Tumblrs that your ideal customers read, listen to their podcasts, and monitor their communication on social networks. Conduct focus groups. These are just some examples of ways you can ask customers what element of value most resonate with them.

Step #4. Test

The customer is always right. But the customer doesn’t always know what he wants. So it’s not enough to just ask your customers about value. This data simply helps you create hypotheses to test with real-world customers to see which value focuses generate the best response. Test value focus in your email. Test in your PPC ads. Identify elements of value that could be the most compelling value focus, and then run follow-up tests throughout the customer journey to discover how to best message that value focus.

 

You can follow Daniel Burstein, Director of Editorial Content, MECLABS Institute, @DanielBurstein.

 

You might also like

3 steps for laying your value prop testing groundwork

How to use social media to help discover why customers buy from you

Value Proposition Development  [Online course from MECLABS Institute]

 


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