Internet Marketing Social media is a strategic tool that increases quality traffic to a company’s website. Most internet marketing campaigns are successful when they include social media as one of their strategic tool. Human behavioral studies show that people have much value for a friend’s opinion rather than other sources. A conversation between a customer and his friends has a huge impact in spreading a word about business. It is cost effective way of incrementing brand-awareness. A consumer’s recommendation to their friends will influence their behaviors much as a hundred TV commercials. Studies have found that total behavior is towards discarding snail mail and even email, and they are long becoming the neglected ways of communication. But on the other hand corporate behavior is in favor of increasingly popular social media websites.
It is found that youngsters always converge towards social media websites, and their conversations happen mostly there. The young consumers are not only active in social networking, but they will not hesitate to spend a large part of the income on the products that are favored there. This is the marketer’s word for popularity increase. So the popularity increase through social media can bring a huge amount of profit boost overnight. Companies can get a good feedback in the same social networking websites on their products and it will be a good platform for research and make any modifications according to the consumer’s desire.
Corporations can boost the consumer’s interest in their product and increase traffic to their websites, by reacting favorably and reasonably to such input given by the users. It is a good idea for the companies to provide free entertainment and games so it will captivate the consumer’s interest. This will naturally bring in more traffic to the product websites. Solid research is always essential to start an internet marketing campaign. You have to make a deep research on knowing your target communities within the social networking circles. You have to understand the needs and wants of the consumers and the ways you can offer them those services. It is better to gather information from your competitor’s websites.
You can try to find out how they overcome the task of including social media in their website. It has been denoted that proper research will allow the new products or product updates to reach their potential customers within minutes of their launch. In Internet business there is no single strategy that will work all the time. There is no bullet proof recipe that will work without failure. You have to adapt to new ways of communication in the social networking world, thus forming your company’s strategy against the changing trends of marketing. This will show the results very quickly. So you can come to know if the effects are favorable or adverse, and adopt the proper strategy that is needed.
Read about search engine positioning and how it can help your business at atlanticOptimize.
The world of Internet is big and a number of things are to be kept in mind before setting a website to work.
Competition exists everywhere, and the Internet world is no exception. When you type a word in the search bar, you get plenty of results, which are probably more than one could use. Considering this, website owners brainstorm to figure out whether it is Search Engine Marketing or Paid Search Engine Placements that fit the best into the site.
Over the past few years, it is seen that online shoppers are very comfortable in making quick decisions. Majority of them trust only those websites that pop-up on the first page and do not even bother to browse to proceed to the next page. Factors that used to have an impact on them like traditional advertising, catalogues and word of mouth, no more have such a great impact. The new search option does the task by finding new retailers and brands for consumers very easily. And this new search option has put website owners in a big dilemma to decide the better one amongst the two techniques namely Search Engine Marketing and Paid Search Engine Placements.
However, for sure Search Engine Marketing is definitely an important method to climb up the search engine’s ranking. Techniques like paid search, SEO affiliates and e-mails are a few other ways to attract the consumer towards a website.
Despite everything, there are cases when some or rather many consumers reach the website directly through their own sources. So, it depends on the consumers as well. Paid Search Engine Placements have gained popularity because of the return of investments that marketers get from it.
While you decide what fits in your business, both Search Engine Marketing and Paid Search Engine Placements are good choices depending upon your understanding on how they work. Also, you can mix both of them to get the maximum benefit out of your business. The only thing is that website owners and businesses should be aware of their aim and at what point they want their business to reach in the world of Internet.
It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. Or as my colleague Jeff Cohen put it a few months ago.
"It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. They may come around in time."
Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing.
1. One Size Does Not Fit All
You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? Forget them. You and you alone will know what works best for your audience, especially if you are properly reviewing your social listening data. Your audience may engage the most on weekends. And global companies need to take multiple time zones into account.
2. Cadence Consistency
One of the biggest mistakes brands make is not establishing a consistent cadence of publishing. It is vitally important to have a consistent message going out via
the social media platforms that work best for you and your brand. See the next section.
3. Platforms Aplenty
There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. The key is to know what platforms work best for your audience—what platforms help you achieve your goals. Don’t dive right into Snapchat for example. Test it out. But if it’s not the right fit, it’s not the right fit. Period.
4. Be In Sync With Marketing
A huge part of social media publishing is to share content that your company created. And the best way to do that is ensure your social media publishing calendar is aligned with all content and demand generation marketing objectives.
Metrics and social media can be complicated. But they don’t need to be. Just determine what key performance indicators (KPIs) matter to you most in terms of aligning with your overall goals and go from there. If over time, your KPIs change, fine. Then change them and measure and track accordingly.
6. Mobile, Mobile, and More Mobile
According to comScore, 76% of all time spent on social media channels in the US is logged with a mobile device. Canada and the UK are close behind with 70%. This should come as no surprise. Your website and blog should be optimized for mobile, but make sure your share buttons are too.
Social Drives the Relationship
Modern social media marketing is still marketing. So if you understand your audience by listening, publish content that resonates, engage them, and measure your success, you will make great social strides in this digital world.
Download The Guide to Social Media Marketing and learn how to raise your game on social media.
Dr. Brian S.
Dr. Brian S.