Throughout a long history of dazzling jewelry, like a blooming flowers and the light Ancient books Hundreds of years to elaborate on the aesthetic and luxury Life Doing precise interpretation. Continuous distillation and combustion, so that jewelry has brought the good wishes of mankind turn into love, distinguished emblem sign, until eternity.
However, what is the force driving the brand’s heritage of these jewels and development? What makes certain jewelry brand evolution for the exclusive, exquisite, love the voice it? Here, the author from Cartier, Tiffany, three international brands century edge promotional strategies, for example, for the international jewelry brand, revealing the bright years of classical mythology.
Perform noble imperial jeweler excellence Cartier (cartier) stories from 1847. Luis François Cartier (LouisFrancoisCartier) under the master disk jewelry shop in Paris, formally established the Cartier jewelers, then Paris, after the throne of contention after some turbulence also restored the old flashy Huadu weather, greatly promoted the prosperity of the Paris jewelry industry. Cartier fortunate to have young cousin of Napoleon III, Princess Mathilde’s recommendation, business is growing. In 1902, Cartier opened a shop has moved from Paris to London and New York, New York has become the headquarters of the Kingdom of Cartier. According to legend, only two generations of father and son, Cartier has become the world’s “King of Jewelry.”
Course, Cartier opportunity to catch up with the times, but the real achievements of the unique qualities of the Cartier is an elegant extension of its strategy?? Noble, mystical interpretation of the story.
Exclusive interpretation of the story 160 years of glorious history, from Cartier’s many legendary voice?? Royalty and celebrities. In 1915, the Prince of Wales Prince specially ordered from Cartier 27 corona Headdress And he was crowned Edward VII’s ceremony wearing. Two years later, Edward VII bestowed the Royal Cartier certificates of appointment. Since then, Cartier has gradually been Spain, Portugal, Russia, Belgium, Egypt and King rooms certificates of appointment, as the royal “Queen’s jewels” provider.
1936 12 months, following a bit less than a year of King Edward VIII and divorced twice to the U.S. civilian woman married Mrs. Simpson, resolutely abdicated. Brother, Edward VIII George VI to the throne, the awarded him the title of Duke of Windsor. In order to express love, the Duke of Windsor inspired Cartier design company Duchess of Windsor, four jewelry, namely, “Cheetah” brooch, “BIB” Necklace “Tiger” long handle Glasses And “duck head” brooch.
Royal and noble the mystery is all Public Class has been the inquiry could not reach, Cartier strengthened through continuous relationship with the royal family and nobles, it gradually went down to the luxury business class in order to get the “jeweler of the emperor, the Emperor jeweler” in the world, and eventually condescending attitude to lay a foundation for luxury.
Product interpretation of the story
Addition to be added with noble honorable to improve the brand image, Cartier jewelry is also made for each series, the most accurate and extravagant interpretation of whole-hearted story of building products. Cartier “Love” bracelet series, a symbol of faithful love and conviction, a few years, “Love” bracelet charm always makes Xinjing shake. By its oval design began, as if a love of the “chains”, representing the specificity of each other and may never affectionate. Subsequently, many stars as the “Love” bracelet series of loyal supporters, such as Elizabeth Taylor, Sophia Loren and so always wear “Love” bracelets. In 1924, Cartier designed the famous poet JeanCocteau unique shape and deep rich flavor Cartier ring ring … … In 2003, Cartier launched the “Kiss of the Dragon” jewelry line, his inspiration came from China traditional cultural and Arts Will be some of the most simple everyday things such as wishful unusual knots, wind chimes, button lock, and the classic “Dragon” style is interpreted as a symbol of happiness and good fortune, success and permanent jewelry treasures.
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Imagine for a moment that you need to write a PPC search ad for an event your company is running. It’s an event so you’re on a tight timeline. In fact, you have a week to run the ads. At the end of the week, your early discount of 5% ends.
Long story, short, you need to build a text-based PPC campaign that gets a lot of people to buy tickets, and you don’t really have time to figure out what strategy works through a/b testing or historical data mining.
What do you do?
An organization that [full disclosure] partners with MECLABS (MarketingExperiments’ parent company) to help optimize its event messaging was faced with a similar situation recently.
The strategies, while simple in wording are fairly radical in nature.
For the control ad, the primary message sold the actual value of the event.
“2 Days and 13 World Class Speakers”
For the treatment ad, the primary message sold the page on the other side of the click.
It was a fundamental shift in the process-level value proposition of the ad. One was aimed at the ultimate objective of purchasing event tickets. One was aimed at the shorter term objective of clicking through to the video mentioned in the ad.
The result of that shift was a 102% increase in thank-you page impressions. One important thing to note is that the average thank-you page impression generated more than one ticket sale. So this ad treatment hit the bottom line dramatically.
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Even though the importance of content has been emphasized repeatedly, building up customers trust, the most effective strategy in advertising and marketing is content. Due to customers being wary with regards to marketing, they look for means and ways in which to connect and trust your company. What makes a customer choose your product, all things being equal over similar or the same products? Firstly, like equals trust and customers tend to choose companies that offer obvious product or service benefits as well as good pricing and would rather choose a company that provides additional informative content on the product or service advertised.
For example, if a customer had to choose between buying eye drops from company A or B, and while browsing reads a blog post on the website of company A that has provided some great content marketing strategies regarding certain problems the ingredients in certain eye drops can cause, the customer will immediately build a semblance of trust with Company A. The customer was provided with valuable and informative information from which they learned something as well as enjoyed reading the article from company A, whereas company B provided nothing of interest or value. You are proving to potential customers, that you want to provide them and educate them with informative resources, as opposed to just trying to make a quick buck. By having your own blog, this is an effective way to market your product by using informative content which in turn can be added to your overall link and strategy for the best results. Always place your focus on what the customers want. For example, you sell vitamins, your customers would want information on what the difference is between natural and organic vitamins, and if taking more than the required dose would harm them in any way, and what new or additional products you have to offer. By providing your customers with topics and points they are interested in, you not only gain their trust by also increase your sales. You can also briefly mention what you do by including a short bio that will link them directly to your website as opposed to specifically pitching your product.
Another great marketing tool when it comes to content is the e-Book or whitepaper. Create a short e-Book on “The Importance of Vitamins” for instance, that will help and inform the customer. Provide a sound resource and not blatant promotion. Then announce that there is a free e-Book on vitamins on your blog and include a link. Set up posts to Twitter and Facebook, so your new posts will be visible, and people following you will not miss these articles.
Daniel Jack is an expert social media writer. He writes article dedicated to content marketing and share praiseworthy information on social media content australia. His articles are worth reading.