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Business Blogging Success through Facebook

Expanding the reach of a blog has become increasingly easy thanks to growing social media platforms. Not only do social media sites allow you to share content that isn’t necessarily appropriate for a blog, but they also enable you to reach various markets that your blog might not reach.

In particular, Facebook is one of the most powerful ways to extend the reach of your blog.

Just look at the stats: According to Facebook’s Facebook page (yes, you read that correctly), there are more than 500 million active users on Facebook, and 50% of these users “log on to Facebook in any given day,” and, “people spend over 700 billion minutes per month on Facebook.”

Also, over 150 million people log onto Facebook using a mobile device, and these users are on Facebook double the amount of time than users who don’t access Facebook via a mobile device.

It’s obvious from these stats that Facebook has reached unbelievable heights in its popularity. Now it’s time to discover how to harness Facebook’s popularity as a blog marketing tool—and it begins with creating a Facebook page for your blog.

In order to use your blog’s Facebook page as a powerful blog marketing tool, you must understand the power of a Facebook page and how to channel this power into a driving force for your blog.

If you want to become influential and maximize your blog reach, use Facebook pages as a(n) . . .

Exploration Hub: When you use Facebook as a branch of your blog, it’s so easy to explore different ways to interact and share. There are endless opportunities for creativity when you use Facebook as an extension of your blog. Experiment with posting quotes, questions, articles written by others, and more. You can also play with the navigation tabs on your Facebook page using Facebook’s FBML application.

Quick-Thought Platform: How many times do you have a quick thought you want to share with your blog readers but don’t think it deserves its very own blog post? Sharing these quick thoughts on your Facebook page is the perfect way to express your ideas without writing an entire post around it.

Blog-Idea Generator: Depending on the responses you receive from your Facebook page posts, you can determine whether that topic of conversation is popular. For example, if you posted a question or a quick thought onto your Facebook page that happened to generate a lot of responses and interest, you might consider writing a full post on the topic for your blog.

Instant-Sharing Spot: Whether you happened to stumble across an interesting article or saw a video on YouTube that you wanted to share with your followers, you can easily and instantly share that social object with your entire Facebook page fan base. Sharing a variety of interesting social objects makes for an engaging and influential page that generates comments and discussions around specific topics. Your followers can connect to you and each other through such interactions and, therefore, be more likely to visit your page on a daily basis.

Blog-Promotion Tool: Promote your blog by setting up an automatic feed for your blog posts using Networked Blogs. This way, whenever you post a blog, you don’t have to sign into your Facebook page and post the link—it will automatically be added to your page. When people see a topic that interests them, they’ll click on the link and be directed to the post on your blog.

Discovery Zone: One of the most beneficial tools that Facebook pages offer is an insight tool. Through this tool, you can see who is following your page with detailed demographics such as gender, age, language, location, interests, marital status, and more. You can also easily observe who is interacting, how many interactions are being had, and what the most popular topics of interest are.

 

Discover simple marketing strategies to attract and convert prospects. My bimonthly ezine, Sumer’s Secrets is packed with tips on how to improve your web copy, promote your website, and market your brand.  Sign up and receive a FREE report on creating web copy that will increase sales and site traffic.

Michelle Salater is an award-winning writer and president of Sumèr, LLC, a company which specializes in web copy writing, SEO copywriting, and the promotion and marketing of websites after they launch. As an avid business blogger, Michelle has grown her marketing blog, Copy Doodle, to be a powerful lead generation and client education tool, and frequently guest blogs and lectures on blogging. In 2009, Michelle won the Charleston Business Journal’s Forty under 40 award for her business and community leadership.

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Twitter Marketing Methods for Internet Marketing Success

Twitter Marketing Tips for Your Online Business
Twitter is now used by many online marketers and is one of the most popular social networks. More people are discovering its potential as a way to market products and services online. We will now discuss some useful techniques that will help you get the most out of your Twitter marketing efforts.

Believe it or not, but helping people out and answering questions will automatically make people loyal to you.

It’s easy to get lost in the hype and start promoting to your Twitter followers or even worse, start spamming them. Keep this in mind, Twitter is a place people join in order to meet others, chat, and have fun. So, all you have to do is treat your group like they are friends, even while you are educating them and doing promotions. Also, remember that you can’t do any hard selling . If you make recommendations it better be something good. Using indirection and approaching Twitter with give before you take mentality will work wonders for you later on. Twitter has been bombarded by spammers so the followers really crack down on them. Don’t surprise people with tweets that they don’t want. If you want to build relationships fast then focus on solving people’s problems. If you want to make some commissions while helping others then that is fine, just answer their questions the best you can and provide them with an affiliate link to a product that addresses their concerns. See how a small shift in your approach can make you more welcome in the Twitter community? Twitter is a very powerful traffic source that can connect you to thousands of people who are active shoppers in your market. If you want good results then play by the rules.

One of the reasons many marketers don’t do well with Twitter is that their approach is too impersonal. Twitter is a social network whose members want to be treated as individuals. If you think you can use Twitter to send out spammy messages to lots of people, you’re in the wrong place. People on Twitter are looking to connect with others. They are interested in learning new things, sharing interesting ideas and expanding their networks. It’s all about building relationships and connecting with people. You can’t expect them to buy anything from you until you build up a certain level of trust.

Make sure you put some of your real self into your tweets and don’t just send out spam to people. There are many spammers who have made it difficult for real people to stand out but you can definitely achieve your goal by giving personal attention to your followers. Start out by being friendly and helpful and you can gradually do a little promoting when people know you better. You have to balance the promotion with spreading knowledge.

One of the useful Twitter marketing tips is to keep an eye on your follower ratio. You will always want to stock up on great followers rather than focusing on getting as many followers as you can. It’s great to have as many followers as possible, but if those followers don’t even use their accounts they’re not much good, are they? So it’s really important that you give utmost attention to not only your followers but also who you are following. The entire concept of marketing with Twitter is to grow your business by forming relationships with people. The more solidly you can form those relationships, the better Twitter will be for your marketing purposes. It’ll soon be apparent that finding the correct people to follow, and finding the correct people to follow you, isn’t hard at all. It’s only required that you interact with your followers and those following you, and you must have a clear understanding of what’s happening. You should always be focused on what’s going on right now. All in all, Twitter is just an unique way to communicate with your target audience. Overall, it’s up to you how you use it.

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