If you’re a blogger or copywriter like me, this is the most dreaded thing that could happen to you. It’s that particular state where there’s just absolutely nothing that comes to mind!
Imagine holding a pen with a piece of paper in front of you or imagine facing the laptop screen with your hands already on the keyboards and yet all you see is that empty piece of paper or the blinking laptop screen.
It seems that everything just came to a halt and while the clock is ticking, you just don’t see yourself moving. You’re at a standstill. At times you are so tempted to give your brain a whack but well, that would be quite painful, so you just end up a frustrated copywriter.
That’s how I would really put it. When you lack inspiration, you stumble and come to a writer’s block.
What to do?
Break copywriter’s block.
According to Ben Settle as mentioned in his Million Dollar Copywriting Secrets course, here are some things to do:
1. Read anything.
Be a voracious reader! Reading is food for the brain. When I was in college, I had this professor that would literally read anything including the minutest of candy wrappers and plastic bags. All things that passes through his hands, as long as it has fine print in it, he will really take time to read! It really goes without saying that reading opens up different worlds and experience beyond imagination that could really be a great source of inspiration for all of us.
Sometimes you’ll even be surprised to know that you would actually be drawn to particular books at just the right time. It’s that chiasmic experience where the books actually choose you and not you choosing the books. Happened to me several times and I relish that moment.
2. Get used to a particular time to write.
I believe in rhythms. I think our bodies and minds are preconditioned to do some things way better at certain times of the day or night and we should really take note of this and acknowledge it. Once this rhythm is set, try to keep up with the schedule. Before you know it, everything just flows freely and you ultimately break the copywriter’s block.
3. Check the Urban Dictionary. This is really interesting because you get access to new and exciting coined words that you wouldn’t otherwise see in other standard dictionaries. The first word I discovered in the Urban Dictionary is metrosexual followed by narcisurfing. If you still don’t have any idea what these two words mean, you’re probably still in the dark!
In vino veritas. In wine there is truth. This is a famous toast made by a fraternity house back in college and although gone were the days of wine and song for me (unless the occasion really calls for it), there is really truth to this adage.
In our sobriety, we are often analyzing things so much, editing and revising our work often, which makes us lose sight of the essence of what we really want to say or express in writing. To loosen up our inhibitions a bit, a good dose of some liquor can actually unleash the creative, and may I say, uninhibited genius in all of us. I know Ernest Hemingway will really agree with us on this one!
Elmar Sandyck Is An Expert Internet Marketer And You Can Get More Online Tips And Techniques To Break Copywriter’s Block By Visiting http://www.InternetMastermindSecrets.com
Marketing today is a fast-moving, highly competitive landscape where a proliferation of content from multiple brands competes for customer attention on a plethora of channels, platforms and technologies!
Brand loyalty is ever more elusive as customers are faced with seemingly endless choice, and interactions with companies are often brief and low-commitment.
What’s the answer to gaining and retaining customers in such a fragmented marketing environment?
Lead nurturing has emerged as a discipline helping prospective customers along a journey towards purchase, while building a relationship between them and your brand.
What is lead nurturing?
Lead nurturing focuses on educating qualified sales leads who are not yet ready to buy. The key to successful lead nurturing is to deliver content that’s valuable enough to keep your audience engaged. If you do it right, lead nurturing can help you build a strong brand and solution preference in your prospects long before they’re actively engaged in a buying process.”
Lead nurturing – Key considerations
Lead nurturing is about much, much more than simply sending out multiple untargeted emails to your entire prospect list.
Rather, it should be considered as a series of carefully crafted and targeted communications that align with the prospect’s profile and help move them down the buying funnel.
At it’s heart, effective lead nurturing is directly related to understanding and responding to the prospects’ pains and where they are on the buying journey.
Only then can you deliver truly useful content that will engage them and increase loyalty.
Of the 20% of leads that sales reps follow up on, 70% are not ready to buy.
But research suggests that 80% of those not ready to buy now will do so within the next 24 months. Your goal is to hold the interest of those leads until they are ready to buy from you. Think of lead generation as playing the long game.
5 Steps to Lead Nurturing Success
Step 1. Understand your buyer
This is without a doubt the most crucial step of all. You know that prospects go through stages – what has traditionally been called the funnel.
What you also need to know is what those stages are and where your prospective buyers are in relation to them.
Interviewing your customers is a great way to get deep insights into the needs and processes at work when someone is considering whether or not to buy what you’re selling.
This will also help you to create buyer personas for better targeting of content.
Step 2. Discover and decide on what motivates your buyers
Use data from previous campaigns to inform future activity. By analysing past marketing activity you can begin to establish which approaches, forms of content and messages had the greatest and the least resonance.
Pick up on how many leads moved through the stages and what it was that prompted them to take the next step. Feed these insights into your content strategy and you will be on the road to creating an optimal lead nurturing pathway.
Step 3. Decide, what is the ideal customer experience?
Once you have created a lead nurturing pathway that you believe best fits your prospects’ buying process, you’ll need to test and troubleshoot to identify potential pitfalls and sources of friction.
Can you better personalise the experience using information you have about individual prospects?
Their interactions and behaviours should influence and shape the flow of communications delivered.
Eventually, you should emerge with an optimised lead nurturing structure built through a series of rational, insight-based decisions.
Don’t forget to document and share the reasoning behind it all, so your team and others can have the benefit of your good work.
Step 4. Plan your lead nurturing process
Timing is of the essence in any lead nurturing pathway. Marketing activities and interactions need to be well-timed.
Too frequent and you risk overloading prospects – too sparse and you risk losing their attention.
It’s also essential to be clear about what happens next. If they get through the lead nurturing pathway without becoming a qualified lead, do you have a backup plan?
Or are they simply consigned to the dead leads pile?
Step 5. Automate your communications
Begin with an automated welcome campaign sent out to each prospect as they enter your database.
You can start delivering educational information right from the off, and commence building that all-important relationship.
Communicate the most crucial things you want them to know, and also think about getting some information from them as well.
Speed your way to lead nurturing success
Segmenting your prospects by attributes such as job role, industry or sales stage will help you tailor your content for maximum resonance and engagement. And nurturing is useful when applied to customers, as well as prospects, to help streamline their experiences.
Personalisation is another key strategy, and you can build your knowledge of the customer to help you do this by progressive profiling.
This involves asking for incremental pieces of information at different stages, in exchange for useful content.
The more you build a more defined picture of who your customer is, the better you will be able to nurture them.
Become a lead nurturing champion with this ultimate guide. Download Lead Nurturing Guide for Modern Marketers
Expanding the reach of a blog has become increasingly easy thanks to growing social media platforms. Not only do social media sites allow you to share content that isn’t necessarily appropriate for a blog, but they also enable you to reach various markets that your blog might not reach.
In particular, Facebook is one of the most powerful ways to extend the reach of your blog.
Just look at the stats: According to Facebook’s Facebook page (yes, you read that correctly), there are more than 500 million active users on Facebook, and 50% of these users “log on to Facebook in any given day,” and, “people spend over 700 billion minutes per month on Facebook.”
Also, over 150 million people log onto Facebook using a mobile device, and these users are on Facebook double the amount of time than users who don’t access Facebook via a mobile device.
It’s obvious from these stats that Facebook has reached unbelievable heights in its popularity. Now it’s time to discover how to harness Facebook’s popularity as a blog marketing toolâand it begins with creating a Facebook page for your blog.
In order to use your blog’s Facebook page as a powerful blog marketing tool, you must understand the power of a Facebook page and how to channel this power into a driving force for your blog.
If you want to become influential and maximize your blog reach, use Facebook pages as a(n) . . .
Exploration Hub: When you use Facebook as a branch of your blog, it’s so easy to explore different ways to interact and share. There are endless opportunities for creativity when you use Facebook as an extension of your blog. Experiment with posting quotes, questions, articles written by others, and more. You can also play with the navigation tabs on your Facebook page using Facebook’s FBML application.
Quick-Thought Platform: How many times do you have a quick thought you want to share with your blog readers but don’t think it deserves its very own blog post? Sharing these quick thoughts on your Facebook page is the perfect way to express your ideas without writing an entire post around it.
Blog-Idea Generator: Depending on the responses you receive from your Facebook page posts, you can determine whether that topic of conversation is popular. For example, if you posted a question or a quick thought onto your Facebook page that happened to generate a lot of responses and interest, you might consider writing a full post on the topic for your blog.
Instant-Sharing Spot: Whether you happened to stumble across an interesting article or saw a video on YouTube that you wanted to share with your followers, you can easily and instantly share that social object with your entire Facebook page fan base. Sharing a variety of interesting social objects makes for an engaging and influential page that generates comments and discussions around specific topics. Your followers can connect to you and each other through such interactions and, therefore, be more likely to visit your page on a daily basis.
Blog-Promotion Tool: Promote your blog by setting up an automatic feed for your blog posts using Networked Blogs. This way, whenever you post a blog, you don’t have to sign into your Facebook page and post the linkâit will automatically be added to your page. When people see a topic that interests them, they’ll click on the link and be directed to the post on your blog.
Discovery Zone: One of the most beneficial tools that Facebook pages offer is an insight tool. Through this tool, you can see who is following your page with detailed demographics such as gender, age, language, location, interests, marital status, and more. You can also easily observe who is interacting, how many interactions are being had, and what the most popular topics of interest are.
Discover simple marketing strategies to attract and convert prospects. My bimonthly ezine, Sumer’s Secrets is packed with tips on how to improve your web copy, promote your website, and market your brand.Â Sign up and receive a FREE report on creating web copy that will increase sales and site traffic.
Michelle Salater is an award-winning writer and president of SumÃ¨r, LLC, a company which specializes in web copy writing, SEO copywriting, and the promotion and marketing of websites after they launch. As an avid business blogger, Michelle has grown her marketing blog,Â Copy Doodle, to be a powerful lead generation and client education tool, and frequently guest blogs and lectures on blogging. In 2009, Michelle won theÂ Charleston Business Journal’s Forty under 40 award for her business and community leadership.
Twitter Marketing Tips for Your Online Business
Twitter is now used by many online marketers and is one of the most popular social networks. More people are discovering its potential as a way to market products and services online. We will now discuss some useful techniques that will help you get the most out of your Twitter marketing efforts.
Believe it or not, but helping people out and answering questions will automatically make people loyal to you.
It’s easy to get lost in the hype and start promoting to your Twitter followers or even worse, start spamming them. Keep this in mind, Twitter is a place people join in order to meet others, chat, and have fun. So, all you have to do is treat your group like they are friends, even while you are educating them and doing promotions. Also, remember that you can’t do any hard selling . If you make recommendations it better be something good. Using indirection and approaching Twitter with give before you take mentality will work wonders for you later on. Twitter has been bombarded by spammers so the followers really crack down on them. Don’t surprise people with tweets that they don’t want. If you want to build relationships fast then focus on solving people’s problems. If you want to make some commissions while helping others then that is fine, just answer their questions the best you can and provide them with an affiliate link to a product that addresses their concerns. See how a small shift in your approach can make you more welcome in the Twitter community? Twitter is a very powerful traffic source that can connect you to thousands of people who are active shoppers in your market. If you want good results then play by the rules.
One of the reasons many marketers don’t do well with Twitter is that their approach is too impersonal. Twitter is a social network whose members want to be treated as individuals. If you think you can use Twitter to send out spammy messages to lots of people, you’re in the wrong place. People on Twitter are looking to connect with others. They are interested in learning new things, sharing interesting ideas and expanding their networks. It’s all about building relationships and connecting with people. You can’t expect them to buy anything from you until you build up a certain level of trust.
Make sure you put some of your real self into your tweets and don’t just send out spam to people. There are many spammers who have made it difficult for real people to stand out but you can definitely achieve your goal by giving personal attention to your followers. Start out by being friendly and helpful and you can gradually do a little promoting when people know you better. You have to balance the promotion with spreading knowledge.
One of the useful Twitter marketing tips is to keep an eye on your follower ratio. You will always want to stock up on great followers rather than focusing on getting as many followers as you can. It’s great to have as many followers as possible, but if those followers don’t even use their accounts they’re not much good, are they? So it’s really important that you give utmost attention to not only your followers but also who you are following. The entire concept of marketing with Twitter is to grow your business by forming relationships with people. The more solidly you can form those relationships, the better Twitter will be for your marketing purposes. It’ll soon be apparent that finding the correct people to follow, and finding the correct people to follow you, isn’t hard at all. It’s only required that you interact with your followers and those following you, and you must have a clear understanding of what’s happening. You should always be focused on what’s going on right now. All in all, Twitter is just an unique way to communicate with your target audience. Overall, it’s up to you how you use it.
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