Tips for a Profit Pulling Copy There is more to creating effective copy than simply writing well. You also have to be familiar with your audience and make them believe you have something they need. The following tips on copywriting will help you do just that. The first tip you need to learn is that your copy needs to be legible. If your copy is confusing, nobody is going to stay around to read it. Your copy should be effective and make strong points but at the same time you need to highlight these by using a lot of bullet points and sub headings. When you write your copy using bullets, you will be able to give the required information to your reader in the most digestible manner possible. It would then be possible to lightly read over the copy so that the most important aspects are gleaned. Copywriters who use subheadings are able to create copy that is more flowing. Imagine it as a main copy divided into many small copies. When you give a lot of white space in your copy, it tends to send positive signals to anyone who is reading it and makes it easy for them to understand. You should always set the goal of offering copy that doesn’t confuse and instead educates your reader about the product. You should also talk about the advantages of your product, not simply list its features. The features your product has, no matter how impressive, will not be of interest to your customers until you explain how these features will benefit them. Your customers are more interested in hearing about what your product will do to help them than in how you created it. You can handle this by making sure that for every feature you list you also mention a benefit. Besides that, when your prospect talks about your product to his friends and family (word of mouth) he/she won’t talk about the features but will only talk about how beneficial the product is. Even though your features make your product original, what people really care about are the advantages. The benefits will stand out in your copy if you list them with bullet points. Another copywriting principle is that you should be as specific as possible. This is true for your entire page, including the headline and sub headlines as well as the body. Your readers are looking for helpful information about a product, not general remarks that could mean anything. If you are offering people a solution, you have to provide them with a detailed explanation that they can understand. If you want people to trust you and believe your copy, this is the way to do it. There are exceptions, but in most cases your best approach is to be generous with targeted facts and details. To be a good copywriter you have to learn several different skills. You have to be willing to invest some time into learning all of this. So work on your copywriting as much as you can, and as you improve you’ll make some sales along the way.
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It’s important to realize that the copy you write should not be focused on you. Instead, keep your attention on your customers, the people who your product is aimed at. Your readers are only interested in what your product is going to do for them, not about your great qualities or accomplishments. They want to know what’s in it for them. You won’t be impressing people by telling them about your peEffective Copywriting Tips that Give Results Copywriting is essential for online marketing success. In some cases, internet marketers have risen to the top of their field simply because of their copywriting abilities. By improving your sales copy, you will improve your conversion rate and thus make more sales. In this article we will be discussing some important copywriting tips that you can use now to see results.rsonal success story, you’ll be turning them off. It’s essential that your copy does not have too many “I’s” when it should be full of “you’s.” Copywriters who talk about themselves too much end up driving their prospects to the web pages of their competitors. You don’t want to put off telling your readers how your offer will help them. You have to keep your customer as the main character of your copy, from beginning to end. Another important tip that you need to remember is to keep all your focus on the benefits of your product, not the features. Yes, your product might have the best features but unless you show your customers why and how they would benefit out of them, it’s of no use. Your readers want to find out what your product will do for them, not how it works or how it’s made. You can handle this by making sure that for every feature you list you also mention a benefit. Besides that, when your prospect talks about your product to his friends and family (word of mouth) he/she won’t talk about the features but will only talk about how beneficial the product is. Even though your features make your product original, what people really care about are the advantages. It’s helpful to make use of bullet points to list your product’s benefits. Your sales letter should include a valid guarantee of some kind. If you want people to buy your product, you have to first give them some reassurance. They want to see your conviction in it and how much you believe in it. If you can prove that you are confident about what you’re selling and that you will assume all the risk, their fears about buying will be put aside. This automatically reduces their anxiety and gets them to lower their defenses about buying. Good copywriting, then, is a bringing together of several important principles. It takes some time and effort to master all of these. Your copywriting and profits will improve the more you practice and the more effort you put into it.
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You don’t need me to tell you how potent content marketing is.
I could spout off a laundry list of stats, e.g., “conversion rates are nearly 6x higher for content marketing adopters than non-adopters” or “content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.”
You get it.
But the term “content marketing” is a wide umbrella, encompassing a nearly infinite number of strategies and variations.
What you really need to know is which content marketing tactics will get you legitimate results—which ones will boost your traffic and generate sustained leads.
In other words, which strategies are truly worth your time?
In this post, I’d like to discuss six key tactics I feel are most pertinent for content marketers in 2017.
More specifically, these tactics will give you 142% more traffic in six months.
Here we go.
I’m sure you have a landing page on your website.
But there’s absolutely no reason to stop at just one.
In today’s digital marketing world, customer segmentation is vital, and the one-size-fits-all approach just won’t cut it.
Take a look at this data from HubSpot, demonstrating the correlation between the quantity of landing pages and leads generated.
According to HubSpot, “While most companies don’t see an increase in leads when increasing their total number of landing pages from 1-5 to 6-10, companies do see a 55% increase in leads when increasing their number of landing pages from 10 to 15.”
Here’s the impact that multiple landing pages can have for both B2Bs and B2Cs:
The point I’m trying to make here is that the more landing pages you create, the more opportunities you have to rank for different keywords, generate more organic traffic, and ultimately increase conversions.
After all, leads are more likely to convert when they arrive on a landing page that’s fully customized to address their specific needs and concerns.
Now, I’m not saying you necessarily need to create 10 or more landing pages. That may be an overkill in some cases.
But what I am saying is that it’s smart to segment your audience and create an individual landing page for each specific customer type.
Here’s an example:
This approach is almost guaranteed to help you reel in more quality traffic.
I feel a little bit like Captain Obvious by pointing out the impact of infographics.
But the bottom line is that this medium is your ticket to massive traffic.
It’s simple. Infographics get shared like crazy.
In fact, “Infographics are Liked and shared on social media 3x more than other content.”
Here are a few more stats that prove the traffic-generating potential of infographics:
They’re visual. They’re easy to follow. And they make it incredibly simple to digest complex information that would be difficult to consume in a traditional, text-based format.
Not to mention they’re fun.
There’s something inherently playful about infographics that makes people “eat ’em up.”
Just check out the number of shares this infographic from Copyblogger has gotten since the day it was published back in 2012:
I realize there are definitely newer, sexier content marketing tactics out there.
I also realize that interest in infographics has waned slightly over the past few years.
But they’re still one of the top forms of content in terms of traffic-generating potential.
That’s why I recommend making infographics a top priority this year.
Check out this post from neilpatel.com and this post from Quick Sprout to learn the essentials.
If you’ve been following any of my blogs for any length of time, you’ve probably noticed I like going big.
By this I mean that I:
In other words, I strive to provide my audience with as much value as possible.
Keep in mind I don’t always drive the ball out of the park with each blog post, but there’s a consistent level of depth I strive to achieve.
And this has been a big part of my success over the years.
This is why I can’t stress enough the importance of creating “cornerstone” blog posts, and not merely your average, run of the mill posts so common on the Internet.
In a post on Kissmetrics, I highlight just a few of the benefits of creating comprehensive, long-form content:
One technique I’ve found useful for creating cornerstone content is to treat each blog post like a be-all and end-all guide.
Attack it with the intent of creating a definitive post that will answer nearly any question your audience may have.
Cover the entire spectrum.
I really recommend checking out this post I wrote on neilpatel.com to learn more about this process.
It also includes some concrete examples you can use to guide your efforts.
Now, of course, you probably won’t have the time to create five-plus posts like this each week (or even three).
That’s why I suggest at least considering scaling back your content and focusing on creating fewer but higher quality in-depth posts rather than churning out dozens mediocre ones.
Here are some quick stats from HubSpot regarding the state of live video.
No matter which way you slice it, a steady diet of video content is going to crank up your traffic.
This brings me to my next point.
I’d like to take it one step further and discuss a key video trend that’s catching on currently.
And that’s live video.
Platforms such as Facebook, Periscope, and YouTube offer live streaming, allowing your audience to watch your video content in real time.
In my opinion, live video is one of the top ways to increase engagement levels and bring a massive influx of traffic.
Here are some numbers to back this up:
I love this medium because it allows me to create an authentic, one-on-one-connection that’s nearly impossible to create otherwise.
It’s also cool because most live video services allow you to answer your viewers’ questions, giving you the opportunity to interact with them in a very personal way.
If you haven’t experimented with live video yet, I recommend giving it a shot.
It can push your traffic numbers off the chart.
Check out this post to learn how to use live video to build your personal brand.
At first thought, content curation might make you feel that you’re being lazy or maybe even unethical, as if you’re a poser who’s taking credit for the hard work of others.
But it’s not like that at all.
In fact, “only 5% of marketers worldwide never share other organization’s content, while nearly 1/3 share blogs, industry publications, or other resources on a daily basis.”
Content curation is an integral part of social media marketing, and almost every legitimate brand participates in it to some extent.
When you do it correctly, this practice can do the following:
More specifically, “41% of marketers that curate content indicate it has increased the number and/or quality of their sales-ready leads.”
The key is to curate content the right way.
By this I mean upholding rigorous quality standards and always ensuring that the content you select is relevant to your audience.
One person in particular who I feel crushes it at content curation is Brian Dean of Backlinko.
Just check out his definitive guide on link building.
Embedded within the guide are plenty of links to external resources that greatly enhance the content and provide additional insights.
Here’s what I mean:
Of course, this is just one example. There are plenty of other ways to go about it.
Just use your imagination.
In my opinion, all six of these content marketing tactics are incredibly useful for revving up your traffic.
They target your audience in different ways, and when used collectively, they can produce a traffic surge.
I’ve experimented with each one and have seen positive results. Collectively, they helped me increase my traffic by 142% in six months.
Be sure to work these into your 2017 content marketing plan.
Which specific content marketing tactic have you had the most success with?