Tag Archive Ways

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3 Ways to Integrate Account-Based Marketing Into Your Sales Practices #bigcitymarketinggroup

Now that you have discovered the benefits of using an account-based marketing (ABM) strategy to maximize your available marketing and sales resources by developing personalized campaigns for targeted accounts, it's time to focus on how you can further integrate ABM into your sales practices. Through the integration process with sales, you'll be able to develop a deeper understanding of each account in order to enhance how you personalize all marketing communications with those accounts going forward.

The result can be increased revenues and referrals from those accounts as their satisfaction with their experience rises.

Here are three ways that you can integrate ABM into your sales practices:

1. Technology

Available tools and platforms facilitate the integration process between ABM and your sales processes. This includes platforms that automate and update lead and contact information so everyone has the same current data on the accounts. Technology can also streamline marketing campaigns and provide a way to collaborate on the production of these campaigns. For example, this can include getting immediate feedback from sales on the visuals and content that marketing has developed, which is then shared across both teams.

Another area that technology can assist with in terms of integration would be the ability to deliver action-oriented insights from the data collected during the marketing and sales processes. The analytics can be divided and segmented into different metrics to understand the impact that certain ABM strategies had in assisting sales with lead generation as well as conversion.

This capability also includes customized reports on each account, drilling farther down to illustrate how the personalization efforts have impacted the results with that account. Having this information can serve as the map that both marketing and sales need to see how they can work together to improve the efforts that both make to winning new customers and keeping existing ones.

2. Training

Shortening the learning curve for your marketing and sales teams through training can speed up the integration process between ABM and your sales system. The introduction of the aforementioned new technology also precipitates the need for training. our teams need to understand how ABM works and what it can achieve for sales.

First, your teams need to understand how ABM works and what it can achieve for sales. This gives them the rationale they need to be willing to change habits and processes that they might have been using prior to this move to the ABM approach. Second, providing hands-on training of any new technology gives them the framework for what type of integration is possible that will save them time and reduce any redundancies across functions. It will also show them how the integration can produce more insights that will help them achieve better results.

The faster you can ramp up their understanding of what and how to integrate ABM and sales, the faster those results will come for the organization. Through their training, they may even realize other aspects of what they do that can be integrated to speed the personalization of marketing and sales for each account.

3. Communication and Collaboration

While technology and training can provide the pathway to integration between ABM and sales processes, it is up to the people within those functions to truly make it happen. To be successful requires communication and collaboration between those on both teams. This starts with regularly sharing what each team is doing in conjunction with each account to determine how they might combine efforts to improve the experience for that account.

This will also help to ensure that both marketing and sales are speaking the same language so the accounts don't become confused by interaction with both.

Scheduling meetings as well as checking in on a one-on-one basis helps everyone understand the latest information on that account and showcases the results of the integration efforts. Ideas and feedback can then be implemented based on the previous efforts to determine how to further integrate. Doing this in a stepwise fashion can ensure the integration process works and helps everyone on both teams get acclimated to the changes that result.

The sales staff can provide their insights to marketing about why and when an account wanted to buy, which enables marketing to more effectively plan their campaigns for specific times of the year based on that information. Making that information available through a collaborative platform furthers the integration of the processes that both teams enact, helping to get more results within less time and using fewer resources.

Continual Process

Integration doesn't happen overnight between sales and marketing, and it doesn't end at some point. Instead, consider integration as an ongoing evolution for your organization that will occur over time. Each step you take toward integrating ABM into your sales processes will incrementally change what your teams are doing and result in measurable performance improvements.

Be patient, thoughtful, and open to the integration process that requires technology, training, communication, and collaboration to optimize the benefits you'll get from doing so.

When asked, a third of marketing organizations say their biggest challenge is maintaining personalized and consistent interactions with their customers. Download the Argyle ABM Survey  for more insights. 

Argyle ABM Survey

Image credit: StockSnap


Oracle Blogs | Oracle Marketing Cloud

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Ways to Improve Sales Conversions for your Business

The well-designed website and keyword-rich content plays a crucial role in increasing sales conversion rates for the business. Hence, it is necessary to ensure that there are no hurdles for the visitors that will restrict them to reach the conversion goal.

The business owner must consider each web page as a starting point for their website rather than just home page which will direct them step-by-step towards conversion goal. Following are some of the ways which can help your business to make more sales conversions out of your website:

1.  Once a visitor lands on one particular web-page, direct them to take a further step to view other web-pages/services and then help them to take a final step which is the conversion.
2.  A website must have alternative paths to the conversion point so that they do not loose out any potential customer.
3.  Inspect all the conversion paths to identify missing information, broken links, errors on web pages and call to action areas.
4.  Once you have identified the problems, you must not waste time to correct them to lead a visitor directly to conversion.
5.  Use analytics to determine the areas where steps can be added or removed to make the conversion process easier and more efficient.
6.  If your conversion rate is already improving, its time for you to experiment with new paths to generate higher leads and sales conversions.
7.  Create and test new paths to attract higher number of customers towards your website.

There is no looking back once you are at the center of the competition. You can never stop looking for new opportunities to improve your conversion rates. All this is possible only if you have great understanding about your target market which will help you to build paths that will work for your business successfully.

So, follow the above seven steps and make profits by higher sales conversion rates for your business.

Rank Catalyst is an offshore SEO Company India. Contact Rank Catalyst for SEO Services India

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Ways to Earn Money Blogging

Blogging is another way to make a living online. It is sometimes hard to get started and to get people to visit your blog and comment on it, but if you persevere and have patience, eventually it will catch on. Blogs are spaces where people write about whatever topics they have in mind or want to discuss with their friends or fans. There are no specific topics for a blog online.

Anyone can start a blog about any topic they want. All you have to do is build a blog and start writing on it. You must place a couple of links in other places that will lead to your blog and let your friends know that you have started it. People will come and check it out; if the content is good they will comment on it and tell their friends about it. Word will start spreading and soon your blog will start getting hits.

One of the ways to make money out of blogging is to sell advertisement space. Businesses that are interested in people seeing their name and linking to their home sites will pay you a reasonable amount to advertise on your page. Of course, for businesses and companies to be interested in paying you, it is important to have a large number of visits and hits per day to your page. The only way to do this is to make it interesting.

Another way is to sell or rent your pictures and articles to people interested in them. Advertisement companies and private individuals like to buy good pictures for their television or magazine advertisement. They use these to enhance other pictures and other documentation they have about their companies. Articles are used to insert keywords so that they can multiply the hits to their web pages too.

Bloggers are also paid to write someone else’s page. They comment on it and answer emails and basically do what the other person is supposed to be doing. This is especially true when the blog belongs to an artist or someone famous who does not have the time to take care of his or her page permanently. There is money in this and you get paid by the hour doing it too. Other people have the time to do it but they are tired of writing every day, so they hire someone to fill in when they are not in the mood to work.

It is also possible to sell your articles for blogs. You may surf the web every so often checking out blogs and chat rooms where you can get ideas on articles you can write and offer them for sale to the blog owners. Many people after some time of running a blog run out of things to say or material to publish. This includes articles, pictures and any other type of information required to keep the page going. You can take advantage of this by offering your services to collect and or to provide this missing information too.  For more information on ways to earn money blogging, please visit my blog at http://www.annettapowellonline.com.  See you there!

 

Yours Sincerely,

Annetta Powell
Your Professional Success Coach

 

y name is Annetta Powell and I am your Professional Success Coach of Real Estate Investing and Network Marketing. My goal is to help others experience financial and professional freedom through mentoring, training and personal development.

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Paid Search Marketing – Different Ways to Make Money

When it comes to paid search marketing, such as Google AdWords, Yahoo Search Marketing, MSN AdCenter, you are able to buy advertising bit by bit, 1 click at a time instead of hundreds or thousands of dollars at a time. The question most people are asking is, how do I make money with it?

Offline Business

If you currently have an offline business, maybe a company or a store, you can buy traffic to your website. On your website, you can either display your products & allow people to buy directly from there. You take payments online & you ship them whatever they bought.

On the other hand, if the product you are selling or the service you are providing is a little more complex, you might want to use your website to generate leads. Which means you can display your contact details on your website & allow others to contact you. You can also follow up with phone calls.

Downloadable Material

If you are an author or some sort of publisher, you should have downloadable versions of your material so that you distribute online. It could an adobe pdf book or you could also put your content behind a website & protect it with a password which only paying clients can access.

Paid Search & Instant Fulfillment

Pay per click traffic is almost instant, once your campaign goes live, you can get traffic in less than 20 minutes. When you sell downloadable products, (pdf book, audio, video, software), once your client makes a payment, he or she can download the product in an instant. This is instant product fulfillment.

Combine instant traffic & instant product fulfillment, you not only save time & money on shipping out physical products, you can also pass the cost savings to your client by giving them a discount.

No Products No Worries

What if you do have products to sell? You can also do affiliate marketing where you get paid a percentage of the sales you generate for product owners. You can send paid traffic to a simple landing page where you presell the product. Basically, you are helping people find what they want & getting paid for it.

Summary

There are so many ways to make money online & if you are using paid traffic, you can get traffic much faster than most other forms of organic traffic. That is the main reason why so many people are getting smart enough to pay for targeted web traffic.

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5 Ways to Make Your Content Mobile-Friendly for Increased Traffic and Engagement #bigcitymarketinggroup

I think it’s safe to say that smartphones aren’t a fad.

Jokes aside, mobile Internet usage has been going up year after year.

In fact, the number of mobile users has now exceeded the number of desktop users.

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All that means is that if you’re not optimizing your content and your website as a whole, you’re likely not making the most of your traffic.

Additionally, it may be preventing you from getting more traffic.

In 2015, Google announced that it created a mobile-friendly algorithm, which the industry dubbed “mobilegeddon.” 

It didn’t have a huge effect, but some sites that were not mobile-friendly took a significant traffic hit.

Keep in mind that Google usually tests the waters before scaling things up.

Google has made it clear that it wants to serve mobile users mobile-friendly web pages, and it will likely become more and more important over time.

I hope I’ve convinced you that optimizing your website and content for mobile is worth the effort even though it might seem like another chore to do.

Not only will it help you get more SEO traffic in both the short and long term, but it will also help you with your conversion rates because a smaller percentage of your traffic will bounce.

Want to increase traffic and engagement? Follow these 5 things to make your content mobile friendly.

In this post, I’m going to show you the five main ways you can optimize content for mobile. I encourage you to put as many of them into effect as possible.

A quick definition of mobile-friendly

I don’t want to jump ahead too far.

If you’re already familiar with what mobile-friendly means, feel free to skip ahead to the next section.

Otherwise, it’s really not that complicated.

As the name implies, mobile-friendly content just means that content appears well not just on desktop computers but also on smaller mobile devices.

That means that the text is easily readable, links and navigation are easily clickable, and it’s easy to consume the content in general.

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Let’s begin with a test: It’s important to know where you stand. If your content is already mobile-friendly, you won’t need to do all the things in this post.

There are two main ways that you can test your site for mobile-friendliness.

The first is with Google’s own mobile-friendly test tool, which is something that everyone should use.

Another option is to use a site like this mobile phone emulator, which lets you see what your site looks like on a variety of different phones. It won’t give you a grade like Google’s tool will, but you’ll be able to see if anything shows up weird.

A quick note on responsive design

You’ve probably heard about “responsive” design.

It’s typically used as a synonym for mobile-friendly design although that’s technically not true.

There are a few different strategies to create mobile-friendly websites, and using responsive design is just one of them.

It means that as the screen’s size changes, the content adjusts to match that size:

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That being said, responsive design is a clear winner in most situations.

Because of that, some of the tactics I’m about to show you are based on the assumption that you will implement responsive design as opposed to one of the other methods for creating mobile-friendly pages.

1. Widths should be in terms of percentages

All HTML elements (e.g., “divs”) have some sort of width assigned to them.

If you right-click any element on a web page and then choose “inspect element” (in Chrome), you’ll see a panel come up.

If you click on an element in the left window of the panel, the corresponding CSS (style properties) values will be displayed in the right window.

You will typically see a value for “width” specified, like this example shows:

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This value can be set in terms of pixels (essentially tiny blocks on the screen) or a percentage.

When you assign 50% as a value, that tells the browser to make that element 50% of the width of the screen (or of the section that it’s contained in).

This is a good thing because if the screen is smaller, that section still shrinks to fit half the screen, which keeps things looking how they should.

If you instead specify widths by pixels, the widths of those elements do not change as the screen size changes.

If the width of a section in pixels is bigger than the screen size (common for phones), the user will have to scroll horizontally, which is a pain on mobile devices.

What you should do about widths: If you bought a good theme or hired competent developers, you don’t have to worry about this too much.

However, if you ever design your own landing pages or modify your theme, keep in mind to specify widths as percentages.

If you’ve used pixels in the past, track those down and fix them now.

This is a simple change that will make a big difference.

There is one exception, though. You can specify pixel widths if you know how to use media queries effectively.

What are media queries? Read on…

2. Use media queries to make your site responsive

The real key to using responsive design is to use media queries.

Again, if your site is already responsive, you don’t have to worry about this unless you start creating your own custom pages.

But if the situation comes up, you’d better know how to handle it.

Have you ever wondered how some pages not only resize as the screen size changes but also reshape?

Certain sections might get wider or thinner than before, and other elements may move altogether (navbars and sidebars).

The answer is that the site uses media queries to truly make the site responsive.

Here’s what a basic media query looks like (you can find them in the CSS of some pages):

@media screen and (max-width: 1020px) {

#container, #header, #content, #footer {

float: none;

width: auto;

}

p{ font-size: 2em; }

}

There’s a lot to see here, so let’s break it down into simple chunks.

Right at the start of the line, the media query is labeled with the “@media” tag.

The “screen” part is standard to include and means that the media query will be applied based on screen size.

The most important part is the stuff in the brackets.

You can specify both “min-width” and “max-width.”

In this case, the max-width is 1020px.

This means that when the screen is up to 1020 pixels wide, all the CSS code inside this media query should apply.

The code inside will be given priority over other codes for the specified elements.

Going back to the code, you can see a bunch of normal CSS code inside the outside curly brackets for the overall media query.

You can see that when the screen is under 1020px wide, any elements with an id of “container,” “header,” “content,” or “footer,” will now have “auto” width and a float value of “none.”

Similarly, all text in paragraph tags (p), will have a font size of 2.0 em.

Applying this is simple.

Load your webpage, and then drag a corner to make the screen smaller.

If you notice that certain parts become hard to read at a certain point, create a media query. Change it so that your content elements become larger or smaller, whatever is needed to make the content more mobile-friendly.

Note that you can apply multiple media queries to a page. Just specify a maximum and minimum width, and make sure they don’t overlap.

3. Pop-ups are dangerous

I’ve certainly experimented with using pop-ups to collect email addresses on my sites, and you should try them on yours as well.

However, you have to be very careful.

Many cheap pop-up tools and plugins look fine on desktop screens but completely ruin the user experience on mobile devices.

They’re often difficult to close, and sometimes you can’t even close them.

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Not surprisingly, they cause visitors to instantly close the window.

There are three main solutions to a pop-up problem on mobile devices:

Solution #1 – Get rid of them: The first is to disable pop-ups for your mobile visitors.

This is a good solution, but not all pop-up tools allow you to do this easily.

Solution #2 – Simplify them: Another solution is to make your forms as simple as possible to fill out (minimize the number of fields) and make them easy to close.

This is probably the worst solution, but it’s still better than sticking with whatever default pop-up you’re currently serving.

Solution #3 – Only use pop-ups when a visitor clicks: This is another great option.

If you’ve heard about content upgrades, you may have already seen it in action.

The idea here is that you don’t use pop-ups that come up after a visitor spends a certain amount of time on your pages.

Instead, you offer them some sort of lead magnet and tell them to click a link to get it. Then, the pop-up will come up and ask for their information.

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People are much more receptive to pop-ups in this situation because they’re the ones who asked for it.

Just to wrap up this topic, if your current pop-up tool can’t handle these modifications, it’s time to upgrade to one that can.

4. Strip down the distractions

One of the worst experiences for a mobile user is to load a page and then be swamped by several elements competing for their attention.

Sometimes, they don’t even load at the same time, so the page keeps shifting around as it loads, which is extremely frustrating.

Some of that comes down to coding, but most of it comes from having too many distractions on the page.

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The typical sidebar is useless on mobile.

It gets pushed down to the very bottom of the page and barely ever gets used.

So, unless you can create a fancy sidebar like Google did, it’s probably better to remove it altogether for mobile users.

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This goes for other elements as well, e.g., your navigation menus.

How do you remove them?

Simple: use media queries.

On the main “div” for the sidebar, as an example, give it a CSS value of “display:none;” when the screen size is small. Then it won’t show up.

Copywriters shine on mobile: As a final note here, remember that it’s even more difficult to read long content on mobile devices.

Keep your content as concise as possible.

It’s better writing, and mobile users prefer it anyways.

5. Get ahead of the curve with Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) are still HTML pages, but they follow a specific format.

Google has teamed up with a bunch of huge brands to create and support them.

These pages get priority in the search results of mobile users for certain relevant queries.

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The whole point of them is that they load really fast for mobile users, which is why Google is encouraging content creators to make them.

If you’re interested in seeing a demo, use your mobile device, and search for something on g.co/ampdemo.

Should you create AMP? I can’t give you a definitive answer. On the one hand, they may help get you some extra traffic, but I haven’t experimented with them enough to conclude anything.

And while Google supports them, that doesn’t mean that they will become widely adopted. Google could end up shutting the project down sometime in the future.

The one downside is that you need to maintain two versions of your content. The good news is that it’s easy with WordPress because there’s actually a plugin for that—all you need to do is enable it.

Finally, if you’re interested in creating AMP on your own non-WordPress site, here’s the official tutorial. I’d create my own, but Google’s will always be better.

If you have the extra time and resources, I’d encourage you to test out AMP, but most businesses will be better off to wait a bit and see if they get adopted more widely first.

Conclusion

If you’re not optimizing your content for mobile users, you’re behind the curve and missing out on traffic (and wasting some of your current traffic).

That’s why I gave you these five ways to optimize your content for mobile.

By now, you should know which of them apply to your website and how to start implementing them.

Try to put them into effect as soon as possible, and measure whether there are any changes in mobile traffic or engagement.

If you have any questions or results to share, I’d be happy to hear them in a comment below.


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