Do you write sales copy for online blogs, websites, or traditional print media such as newspapers or magazines? If so, then you know that it doesn’t really matter whether you have a lot of experience or very little experience in writing sales copy – there’s always room to improve your writing. This article provides three (3) free tips that will help you increase the effectiveness of your sales copywriting, regardless of your level of experience.
1. Always Use a Headline
The headline is a quick sentence that highlights one of the best benefits of your product. It is used to grab the attention of the reader and make them want to read the rest of your sales copy. Use a lot of action words like “now,” “get,” or “do” when you write out your headline. In addition, make sure that you speak directly to your potential customers in the headline. Use the word “you” instead of speaking about someone else.
2. Format Your Sales Copy
One of the best free copywriting tips that you’ll ever hear is that you need to format all of the sales copy that you write so it looks professional. Potential customers will be affected by the way that your content looks, and be more likely to respond to your offer. They want to read something that is easy on the eyes. If your sales copy is in one big clump, it will not look professional at all. Try to write in relatively short paragraphs of about three to five sentences. Make sure that you put an empty line in between each paragraph so readers can follow along very easily.
3. Speak To Them The Whole Time
Remember back in high school English class when you spent a week talking about “point of view?” Most of us remember that the first person point of view uses “I” and third person uses “he” and “she.” However, the second person point of view is often overlooked. This is when you speak directly to the reader using words like “you.” This is exactly how you want to write out your sales copy. You want it to seem as if the sales copy was written specifically for your reader. As you can see, this article is written in the second person point of view.
If you use these free copywriting tips, you will increase the effectiveness of your sales pages, improve click through rates, and see a rise in sales of the products and services you are promoting.
The author writes articles on a number of other topics including All Natural Dog Food and Solid Gold Dog Food .